Emil Scherdin Email & Phone Number

Stockholm, Sverige

Member of the executive management team, responsible for all of Heja’s products, their strategies, and B2C subscription revenue. Highly focused on Product-Led Growth, leveraging strong engagement, retention, virality, and defensibility to drive high organic growth. My work includes:• High NPS (above industry average).• +90% organic growth (via PLG).• Grew user base from 0 to 3 million users.• Retention and engagement are above the industry average (for apps).• Managing both product and design, working closely with analytics.

Heja started as an internal project at laget.se with the goal of creating our own worst competitor. I led the project from day one until we raised our first external financial round. From zero to one, I lead the work of creating our brand, marketing, and product. We worked rapidly with a lean mindset to achieve product-market fit cheaply. The first financial was raised at $2.9 million in 2018 when I also stepped into a clearer Head of Product role.

Örebro, Sverige

I started at laget.se before graduating and built their app (quickly hit the top 1 Free app in Sweden). I rebuilt the front end of the website and a global instant messaging service while working with agile and scrum methods. In addition, I worked closely together with the Product Designer and designed, iterated, and implemented pixel-perfect designs. I lead my own initiatives to simplify the product design to enhance user experience all over the product.

Reforge

Educated by industry leaders from ex-Uber, Slack, LinkedIn, Pinterest, and Facebook. I deepened my knowledge of product-led growth..

Reforge

Extension to the Reforge Growth Series course. It gave me an even more profound knowledge into building a successful monetization-market.

Macroeconomics & Practical Rethorics

Företagsakademin

This course taught me how to quickly take tough decisions, how to give clarity when delegating as well as setting clear expectations.

Technology Program — Software Development Focus

I studied web development, including technologies like .NET, SQL, Javascript, HTML, CSS, etc. I built many different applications.