As the business owner of Boondocks LLC, my responsibilities encompass roasting specialty coffee beans in small batches to maintain consistency and deliver exceptional flavor profiles. Additionally, I am tasked with organizing and vending at popular events such as Smorgasburg, Filled Market, farmers markets, and private events, all aimed at engaging customers and enhancing brand visibility. I also manage an ecommerce platform specialized in coffee sourced from various origins, with a particular focus on specialty coffee from the Philippines. This involves overseeing product listings, inventory management, and ensuring efficient order fulfillment from sourcing to brewing. Building and nurturing relationships with coffee producers and suppliers to secure top-quality beans from diverse regions is essential to our operation. Furthermore, I am responsible for developing comprehensive marketing strategies encompassing both online ecommerce subscriptions and offline channels, utilizing social media, email marketing, and local business partnerships for pop-up events. Providing outstanding customer service, addressing inquiries, resolving issues promptly, and maintaining positive customer relationships with our brand are also key aspects of my role.

As the eCommerce Manager, I am responsible for managing and maintaining our Magento based e-commerce platform, ensuring that it functions smoothly, responds efficiently, and remains secure. I constantly monitor website performance, traffic, and sales metrics to identify areas for improvement and devise strategies to enhance conversion rates. Working closely with the marketing team, I collaborate on executing online marketing campaigns, promotions, and SEO initiatives to drive traffic and boost sales. Staying ahead in the e-commerce landscape is crucial, so I continuously analyze market trends, customer behavior, and competitors to identify growth opportunities. Additionally, I implement and optimize e-commerce tools, plugins, and extensions to enhance user experience and streamline the online shopping process. Managing the product catalog is also part of my responsibilities, which involves uploading new products, updating information, and efficiently managing inventory levels. I coordinate with the IT team and vendors to resolve any technical issues or bugs and ensure seamless integration with other systems. Together with the design team, I work to create visually appealing and user-friendly website layouts, maintaining a consistent brand image. Being vigilant about the latest Magento features, best practices, and security patches, I ensure timely implementation to safeguard the website from potential vulnerabilities. Conducting A/B tests and user experience (UX) analysis helps me optimize website performance, navigation, and the checkout process. Addressing customer inquiries and complaints related to the e-commerce platform promptly and professionally is part of my commitment to exceptional customer service. Lastly, I take pride in training and assisting team members on Magento functionalities and best practices to improve overall efficiency and foster a collaborative work environment.

Coordinate paid ads, video production, ecommerce and conferences to meet department goals. Interpret analytics and improve ROI. Partner with other vendors to drive new traffic to our website. Identify customer insights through market research. Monitor trends in social media and industry. Help drive new leads to WPSWestern Psychological Services (WPS), is a leading global publisher and distributor of educational and psychological assessments and related solutions.With more than 65 years of dedicated service, WPS is committed to supporting clinicians, researchers, educators and students achieve their goals of improving the lives of children and families by providing exceptional customer support coupled with robust and efficient research-based instruments, developed by industry experts and designed to further enhance clinical evaluation, improve diagnosis and guide therapy.

• Utilize content management system (CMS-Sitecore) to enter content for new web pages, using copy decks provided by Razorfish’s team of writers • Create updates to the site content in response to new and changing client needs • Collaborate with other members of the team to resolve content issues • Work with the team to make improvements to the content management process • Validate new web pages entered within the CMS is aligned with final design and copy • Assist in managing and tracking of assets for creation of new pages

• Assisted in planning and activation of Money Gram and DIRECTV• Managed promotional premium supplies; monitor, control, and organize demands from warehouse to Money Gram and DIRECTV grassroots events• Review, evaluate, and critique creative ideas/output to ensure that work meets brand and project strategies/objectives, client requests, and agency quality standards• Manages all projects/jobs to budget and schedule and proactively report progress to the account executive, other agency departments, and clients • Coordinates the development of the advertising activities in accordance to client’s objectives and budget

• Managed all projects/jobs to budget and schedule and reported progress to the account executive, other agency departments, and clients• Managed retention reports; writing competitive media, competitive landscape, program monitoring and marketing reports for the Filipino market• Oversaw research on client’s services, products, plans, competitors, and target markets• In charge of premium supply management; monitor, control, and organize direct premiums to grassroots events