Emil Von Der Fehr

Emil Von Der Fehr Email and Phone Number

CMO, CCO & Co-Owner ⁞ BOLD Drinks ⁞ Execution is King ⁞ Strategically Savvy ⁞ High Business Impact @ BOLD Drinks
Copenhagen, DK
Emil Von Der Fehr's Location
Copenhagen, Capital Region of Denmark, Denmark, Denmark
Emil Von Der Fehr's Contact Details

Emil Von Der Fehr work email

Emil Von Der Fehr personal email

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About Emil Von Der Fehr

# A Business RocketHigh impact and commercial marketer with significant experience in transforming and developing business, brands, products, and people. +13 years experience from some of the most professional regional/global FMCGs like Reckitt and Royal Unibrew, has enabled me to obtain a long list of proven commercial results. I am a marketer by heart, but brutally aware of ROI. My strategic thinking is consumer-centric and focused on how businesses and brands stay highly relevant in the future.# Leadership SkillsOne of my beliefs is “People First”. Being recognized as an inspirational leader has helped me receive both the 2018 Nordic Leadership and the 2020 Building-Shared-Success awards in Reckitt. My priority is to build trust, empower people with shared ownership of the business, create a motivating and fun environment, and help unleash talent. I create results through people, lead by example, provide clarity on the why and believe that magic happens through close collaboration.# Key Competencies recognized by others» Empathic Leadership» Commercial Capabilities / ROI Focus» Strong Analytical Reasoning» Drives Purpose and Vision» Engaging Communicator» Strategically Savvy» Cross-Functional Collaborator» Cultivates Innovation» Develops Talents & High Performing Teams# Work ApproachI am systematic in my work approach and focus on converting market knowledge and consumer insights into commercial opportunities with specific strategic actions. I am a big believer in prioritizing fewer initiatives to give them more scale, driving up a bigger profit potential, and ensuring better execution behind the largest opportunities. After all, execution is the only thing people see.# Areas of Expertise Strategic Brand Management ● Market Expansion ● Business Development ● Brand Communication ● PR & Partnerships ● Market Research & Consumer Insights ● Innovation Pipeline ● End-to-End Profitability ● Category Management ● Trade Marketing ● Channel Strategy ● Revenue Management ● Customer Relation Management ● Strategic Partnerships ● Product Development ● Demand Forecasting ● White Space Opportunities

Emil Von Der Fehr's Current Company Details
BOLD Drinks

Bold Drinks

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CMO, CCO & Co-Owner ⁞ BOLD Drinks ⁞ Execution is King ⁞ Strategically Savvy ⁞ High Business Impact
Copenhagen, DK
Website:
bolddrinks.dk
Employees:
20
Emil Von Der Fehr Work Experience Details
  • Bold Drinks
    Bold Drinks
    Copenhagen, Dk
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  • Bold Drinks
    Cmo, Cco & Co-Owner
    Bold Drinks Sep 2023 - Present
    Copenhagen, Capital Region, Dk
    Co-Owner of the company and handling both the CMO & CCO role. BOLD is iced coffee based on three high-quality espresso shots in each can. It is 100% natural caffeine straight from the coffee beans! Rich in coffee taste and mindful of the calorie count. BOLD is dedicated to bringing functionality into the iced coffee category and with 162mg caffeine in all products, it packs the natural kick that people increasingly desire. A new source of energy for the quality minded and coffee lovers out there! Be ready to chase your dreams. Be Bright, Be Brave, Be BOLD!CCO / Chief Commercial Officer responsibilities:⇒ Market expansion strategy (EU & Global)⇒ Go-to-market planning & execution⇒ Global distribution partners⇒ Business and commercial development⇒ Demand forecasting⇒ Revenue optimization⇒ Financials: Commercial objectives & market PnL’sCMO / Chief Marketing Officer responsibilities:⇒ Brand strategy & communication⇒ Marketing plan & execution⇒ Innovation pipeline & product development⇒ Insights & market research (consumers, customers, market & trends)⇒ All digital platforms & SoMe⇒ Global eCommerce (Amazon & Owned)⇒ Lead, coach, and develop the marketing organization (3 FTE + 1 PTE)⇒ Financials: Full P&L, marketing budget & brand investments
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  • Bold Drinks
    Chief Marketing Officer & Co-Owner
    Bold Drinks Oct 2021 - Sep 2023
    Copenhagen, Capital Region, Dk
    Responsibilities:⇒ Global eCommerce (Amazon & Owned).⇒ Marketing strategy & long-term brand vision.⇒ Insights (Consumers, Market & Trends).⇒ Innovation pipeline & brand communication.⇒ EU expansion strategy with the MMT.⇒ Digital platforms & SoMe.⇒ Lead, coach, and develop the marketing org.⇒ GTM planning and execution.⇒ Financials: Full P&L, Marketing budget, Brand investments, and E2E margin optimization.
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  • Reckitt
    Regional Senior Marketing Manager - Sagrotan (Dach: Germany, Austria & Switzerland)
    Reckitt Feb 2020 - Apr 2021
    Slough, Berkshire, Gb
    Sagrotan is the no. 1 branded disinfection player in the DACH region. The role is lead on the brand with a market sales value of +1.302 mDKK / €175m (2020). The portfolio spans multiple categories from hands and surface disinfection, laundry sanitization, multi-purpose cleaners, adult & kids soaps and personal care.Responsibilities:⇒ Lead, coach, and develop a marketing team of 4 FTE (1x Junior BM, 1x Associate BM, 2x BM).⇒ EU lead market overseeing cross country innovation pipeline for all segments with +40 projects.⇒ Strategic planning, brand plans, future vision, white space exploration, segment ambitions.⇒ Daily operational management, commercial decisions, stakeholder meetings, KPI tracking. ⇒ Financials: Profitability, budget, investments, and E2E margin optimization.⇒ Purpose champion defining a meaningful societal role to make a difference.Key achievements:✓ Leading the brand through massive supply chain disruptions and surge in demand for disinfection products caused by Covid-19. The first action was a crisis portfolio prioritization plan on 25 key SKUs and initiating several fast-track innovation streams for alternatives formats and sourcing locations, reducing process lead times up to 70%. It facilitated the ability to meet soaring demand with a +365% output increase from 4 key global factories, enabling a +61% in market value growth!✓ Steller +2,4% market share gain in 2020, despite an extreme spike in competition with +18 new brand entries, trying to capitalize on the momentum behind disinfection products, helping to further sentiment Sagrotan’s leadership. Simultaneously profitability increased, ensured by an end-to-end gross margin program, keeping the entire organization focused on the earnings model.✓ Responsible for a larger team of professionals, successfully keeping motivation, satisfaction, and execution all-time high. The dedication got recognition by the company, helping us win the Building-Shared-Success award 2020.
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  • Reckitt
    Regional Senior Brand Manager - Finish (Dach: Germany, Austria & Switzerland)
    Reckitt Jan 2019 - Jan 2020
    Slough, Berkshire, Gb
    Finish is the world and region's largest dishwasher detergent brand, recognized for its cleaning performance as the no. 1 recommended. The role is responsible for joint-marketing and strategic alliances with the largest dishwasher manufacturers, purpose transformation lead, and growth acceleration of high-profit segments.Responsibilities:⇒ Strategic Alliance Partners in EU (Bosch, Siemens, Gorenje).⇒ EU lead market for additives with multiple global sustainability projects.⇒ Purpose champion, driving a fundamental shift from pure performance to a water-saving brand.⇒ Brand equity management, copy development, and evaluation media investment KPIs.⇒ Consumer and market insights, optimizing category, customer, and media strategy.⇒ Direct manager for 1 FTE (1x Junior BM).Key achievements:✓ Developed the biggest purpose campaign in brand history, kicked off with a national PR plot, transforming Finish to play a societal role in raising awareness about water scarcity and ways to save precious water. The recent year's climate change had devastating effects on German nature, inflicting severe water stress and killing +300mio trees. Consumers believing water is abundant, kept unnecessarily wasting it and on pre-rinsing dishes alone +11b liters annually. From recruiting key opinion leaders and nature scientists to join our cause, helping establish the connection between human consumption and water stress, to partnering National Geographic to creating an educating documentary and online content. ✓ Become the largest revenue business unit in EU, from gaining outstanding sales growth behind overdriving premium up trading and additives penetration uplifts from a nationwide trialing plot, securing +4,9% market share in a highly profitable segment. ✓ Establish a joint-marketing campaign with Bosch, co-developing a TV commercial to highlight the superior performance and achieving game-changing external endorsement for Finish from the no. 1 dishwasher brand in the world.
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  • Reckitt
    Nordic Category & Trade Marketing Manager - Dishwash
    Reckitt May 2018 - Dec 2018
    Slough, Berkshire, Gb
    Position upgrade off previous NTMM position, adding on top the responsibility of the total dishwasher category, owning the Nordic marketing strategy, and adding +1 FTE (Junior BM). Responsibilities:⇒ Direct manager of 2 FTE (1x Junior BM, 1x Junior TMM).⇒ Area marketing strategy, 3-year product & campaign plans, and EU innovation group member.⇒ The continual lead on the full trade marketing disciplines.⇒ Full P&L, budget, and investment allocations.⇒ Innovation pipeline implementation and business development initiatives execution.⇒ TV copy localization and collaborating with global functions to incorporate local needs. Key achievements:✓ Outstanding 2018 market share gain of 340bps in Sweden, historically dominated by Procter & Gamble/Fairy, closing in on the gap to market leadership and 150bps in Denmark, where Neophos already is the market leader with 52,5%. The key success factors were the "Pick & Mix" promo model, enabled by re-adjusting sizes of the full assortment to allow consumers to buy products across the entire range in 4 different quality levels, but at one price-point. It motivated premium trade-up and adding complementary products to the cleaning routine, increasing basket size and improved earnings model, making it a year of stellar financial ad market achievements.✓ Supported the RB global team in developing a new and more sustainable range to the Finish line-up, responding to increasing consumer demand for nature friendlier products. Starting with a European workshop in Milan, I delivered a kick-off presentation on how positioning brands with a core promise founded in sustainability had increasingly won market shares in Nordic markets and how they were able to diversify their brand across multiple categories. The outcome resulted in the Finish 0% range, free from perfume, color, and harmful preservatives, which achieved endorsement from the Ecolabel.
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  • Reckitt
    Nordic Trade Marketing Manager - Finish & Neophos
    Reckitt Jul 2017 - Apr 2018
    Slough, Berkshire, Gb
    Commercial and Trade Marketing responsible for Finish & Neophos across Nordics in Denmark, Sweden, Finland & Norway. Finish is the most valuable brand and category within RB Nordic. The role is strategic and operationally responsible for an annual turnover of +409 mDKK / €55m (2018).Responsibilities:⇒ Direct manager of 1 FTE (1x Junior TMM).⇒ Yearly brand planning and operational market implementation.⇒ Innovation pipeline and in-store campaigns.⇒ Trade vision: Channel strategy and success learning models⇒ Assortment strategy: Composition, sizing, and pricing models.⇒ Sales and KPI tracking, commercial reviews with KAM teams and directors.Key achievements:✓ In the largest bet to accelerate the growth, a full portfolio restructuring in all Nordic countries was developed with the Country Managers and GM, touching more than 65 SKUs. The primary target was the possibility to implement a Pick & Mix strategy, which enabled co-promo across all product quality levels and add complementary products (additives). The objective was to increase basket size, close selection gaps vs. competitors, improve profitability, and overdrive value channels. After three months of planning and four months of reworking 85% of the product range, the plan proved itself very successful the following year of 2018 on implementation, helping to grow topline by +16% for Finish total Nordics.✓ Development and implementation of a new way of tracking monthly performance, based on external shopping data and international financials, enabling detailed monitoring of profitability development over time by country, range, individual product, and down to avg. per wash to actively respond to in month commercial reviews with the management group and country managers. The tools gave the organization direct insight and a level of foresight into earnings development with a user-friendly interface, enabling the ability to re-shape or re-enforce strategies instantly.
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  • Conaxess Trade Denmark
    Brand Category Account Manager - Confectionary
    Conaxess Trade Denmark Oct 2015 - Jun 2017
    Hvidovre, Capital Region, Dk
    Commercial & Marketing responsible strategy and daily operation of 5 confectionary brands in collaboration with global brand owners. Ragusa, Eat Natural, Ricola. Alpen Bars and Propercorn.Responsibilities⇒ Contribution P&L incl. Budget, investments, and profit optimization.⇒ Go-to-market strategies containing category insights, target consumer groups, channel strategy, competitor analysis, evaluation of entry barriers, and needed brand investments.⇒ Growth strategy, pricing model, and KAM negotiation support.⇒ Lead new product launches in cooperation with brand owners and internal stakeholders.⇒ Development of concepts for ATL & BTL communication.⇒ External business reviews: Sales KPIs, corrective actions, and joint business objectives.⇒ Supply planning - stock value, sales forecasting, and estimation of shelf rotation, pipeline sales, and campaign orders.Key achievements✓ Helped secure successful contract negotiations for distribution partnership with 3/4 high potential brands, through the in-depth analysis of the market and presentation of proposed brand strategy to unlock desired growth.✓ Developed strategy for Eat Natural helped surpass the aligned distribution target by double-digit and increase volumes by 242% while slightly improving the earnings model. The plan included a multi pricing model, promotions plans, and investments in retail check-out placements. Eat Natural successfully positioned itself as a premium product in a category defined by mainstream brands.✓ A full "Cut-the-tail" project for the confectionary division, including a comprehensive analysis of current market development and internal financials, helped identify possibilities to lower complexity and improve margins across the key brands. The discontinuance of products with low margin and strategic importance helped save resources, which freed-up the organization to refocus on the core business and new white space entry opportunities.
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  • Bisca A/S
    Brand Manager - Karen Volf & Bisca
    Bisca A/S Mar 2014 - Sep 2015
    Stege, Dk
    Bisca is the no. 1 cake and biscuit manufacturer in Denmark and selling across the Nordic countries. The role is responsible for Bisca and Karen Volf brands spanning +175 products.Responsibilities:⇒ Long-term marketing strategy for Bisca.⇒ NPD pipeline for Denmark and Sweden within existing-, new- and healthier categories.⇒ Development of national campaigns and ATL mass communication.⇒ Strategic brand building, positioning, storytelling, and value creation.⇒ P&L liability, margin-optimization on total Bisca DK portfolio.⇒ Consumer insights, market research, promotions, and pricing strategy.⇒ Overall PR and social media strategy.Key achievements:✓ Secured cost savings of +1.8 mDKK through insourcing. A production capability assessment in collaboration with supply teams helped identify three product portfolios externally produced, which were possible to insource with smaller investments. Developing the cakes/biscuits with the innovation bakers, enabled better capacity utilization and improved the product quality.✓ Upon joining Bisca, the company was held back by vast complexity and stagnating sales. As part of a turn-around move, a new 3-year commercial and product pipeline strategy was set. First steps involved cleaning up and making clear priorities between private-label, mainstream, and premium segments. To accelerate growth and top 10 list of strategic initiatives was found under the working title “Fewer-Bigger-Better”. Analysis of market opportunities, export potential, and factory capabilities was the basis of identifying key projects like Butter Cookies to China, market leader ambition with Christmas cakes in Nordics, and entrance into organic food segments.✓ Successful with strategic entrance into the healthier snack category launching Rugsnack and Rawsome. Results of consumer trend monitoring displayed a great brand stretch and revenue opportunity. A comprehensive PR plan and blogger collaboration helped achieve massive media value.
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  • Royal Unibrew
    Junior Brand Manager - Soft Drinks
    Royal Unibrew Jan 2013 - Feb 2014
    Faxe, Danmark, Dk
    Royal Unibrew is the second largest brewery in Denmark and sells across EU markets. The role was responsible for Nikoline (Soda & Juice) and AddSome (Drink mixers), plus co-responsibility of Egekilde (Water).Responsibilities:⇒ Define marketing plans and strategic direction for all brands to meet overall commercial objectives together with the Group Marketing Manager.⇒ NPD process and successful implementation in the full value chain.⇒ Sales and brand guidelines for both On-trade and Off-trade.⇒ Development and execution of ATL and BTL campaigns.⇒ Lead on key projects across the Soft Drinks portfolio.⇒ Brand sponsorships and event planning including Egekildes largest – ‘iForm Kvindeløb’ (InShape women’s run) with approx. 18.000 race participants, in the four largest cities of Denmark.⇒ P&L, budget, and investments.Key achievements:✓ Lead the development of the first organic portfolio in Royal Unibrew called Nikolines Fruitgarden with 5 different juices and new lemonades. Launched with success in the On-trade segment, obtaining more than +1600 distribution points in canteens, restaurants, hotels, and cafés.✓ A new plan utilizing the great brand strength of Nikoline to expand the offering by entering new categories made way for entrance into the 1-liter juice market. Qualitative consumer research had justified the possibility of captivating a broader selection. The portfolio is generating a double-digit million DKK turnover annually.✓ Evolving both the category and the brand with a new Egekilde Fruits range, which was a healthier alternative to regular soda with half the calories. The products were a water-based beverage added with natural fruit juice and light carbonation. The portfolio idea came from an extensive market research project to identify white space opportunities looking deeper at consumers' unmet needs.
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  • Royal Unibrew
    Marketing Coordinator - Beer
    Royal Unibrew Jan 2011 - Dec 2012
    Faxe, Danmark, Dk
    Project and coordination responsibility across the beer marketing division, supporting the three brand managers for Royal Beer, Heineken, and Albani. Lead on special projects for the Group Marketing Manager of Beer.Responsibilities:⇒ Project management of NPD pipeline.⇒ Portfolio development, including new flavors, tactical cooperation, and limited editions.⇒ Development and execution of sponsorships and events.⇒ Marketing campaigns in Off-trade, On-trade, and Export areas.⇒ Profitability and product optimization with internal stakeholders.⇒ Merchandise strategy, design guides, and sourcing.⇒ Quarterly sales review meetings and key account presentations.Key achievements:✓ Development of the new premium profile bottle for Royal Beer, the largest brand investment in company history. Broad to life together with the industrial design agency Designit and in close coordination with the set internal task force. The full replacement of the old shared bottle system gave a much-needed competitive advantage in on-trade, to help Royal Beer establish itself in urban areas and the capital region. It was a strategic pillar to challenge Carlsberg and helped become the second-largest brand in Denmark.✓ Continued Royal Beers strategically important platform TAK ROCK! (THANKS ROCK!) in cooperation with the famous Danish rock band Sort Sol. Success in achieving the wanted effects on the brand equity helped directly improve dialog with customers. From getting more priority at classic retailers, credibility in On-trade channels, and acceptance amongst a younger audience. The campaign was one of the main contributors to the market share growth from 7.1% in 2011 to 10.8% in 2013 in a total DK Beer market of 3,5 bDKK.✓ Local activation of the world’s largest football event Champions League with Heineken as the led sponsor, gaining further on-trade distribution and off-trade campaign volumes with an exciting consumer involvement campaign.
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  • Royal Unibrew
    B2B Consultant - Wholesale
    Royal Unibrew Jan 2009 - Dec 2010
    Faxe, Danmark, Dk
    A newly set up consultant role for Royal Unibrew, responsible for customer care and business development for the national wholesale customers like Metro, Inco & S-Engros. With a direct link to the Key Account Manager, the ambition was to accelerate growth in this underdeveloped client group by providing daily and better service, shared value distribution, optimization of campaign plans, and driving sales to the full potential.Responsibilities:⇒ Bonus and annual negotiations on store-level.⇒ Follow up on targets and action plans for individual chains.⇒ Forecast and order flow to the stores.⇒ Successful implementation of brand campaigns.⇒ Presentation of NPD pipeline and planning of launch into the stores.Key achievements:✓ Negotiation of better yearly agreements and planning resulted in improved trading conditions and double-digit sales growth at all key wholesalers.✓ Implementation of supply guarantee and quarterly campaign planning meetings secured a higher service level, making Royal Unibrew a more attractive business partner, resulting in better in-store placements in space and checkout areas.
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  • Tensor Group
    Store Manager
    Tensor Group Jan 2008 - Dec 2008
    Daily management of a Shell gas station for the franchise group. Responsible for store performance, staff development, work schedules, supplier contracts, and space management.Responsibilities:⇒ Sales targets and growth plans.⇒ Store performance improvement in all categories.⇒ Direct management of a staff of 13-15 people.⇒ Coaching and development of individual staff members.⇒ Stock management, supply agreements, and order of goods.⇒ Budget responsible.Key achievements:✓ Implementation of new stock management procedures, instantly reduced out-of-stock situations and products with expired shelf life, resulting in improved margins.✓ Rebuild the store to focus on high-profit segments, grew total revenue by double-digit, and excited the growth targets, making it the best profit store per m3 in the region.✓ Coaching and development of staff made a positive impact on motivation, teamwork, and retention. The outcome was a more experienced staff, having high service standards and better in-store performance, helping to score the highest possible of 88-96 points in the Shell division's mystery shopper system.
  • Tensor Group
    Assistant Store Manager
    Tensor Group Jul 2007 - Dec 2007
    Co-responsible for store management of a Shell gas station for the franchise group. Leading staff, training, and shift planning for 3 FTE's and 14 PTE's.Responsibilities:⇒ Work schedules for all staff.⇒ Suppliers (Agreements and orders).⇒ Sales development.⇒ Store design and flow optimization.⇒ Fast food and upselling program.⇒ Safety control systems.

Emil Von Der Fehr Skills

Marketing Management Marketing Strategy Brand Management Customer Insight Project Management P&l Management Fmcg Brand Development Retail Consumer Behaviour Social Media Digital Marketing Product Development Trade Marketing Marketing Marketing Communications Advertising International Marketing Sponsorship B2b Strategy Business Strategy Branding Business Development Go To Market Strategy Growth Strategy Market Planning Fast Moving Consumer Goods

Emil Von Der Fehr Education Details

  • Copenhagen Business School
    Copenhagen Business School
    Academy Profession In Marketing Management
  • Copenhagen Business Academy
    Copenhagen Business Academy
    International Marketing
  • Roskilde Tech School
    Roskilde Tech School
    Web Development & Graphic Design

Frequently Asked Questions about Emil Von Der Fehr

What company does Emil Von Der Fehr work for?

Emil Von Der Fehr works for Bold Drinks

What is Emil Von Der Fehr's role at the current company?

Emil Von Der Fehr's current role is CMO, CCO & Co-Owner ⁞ BOLD Drinks ⁞ Execution is King ⁞ Strategically Savvy ⁞ High Business Impact.

What is Emil Von Der Fehr's email address?

Emil Von Der Fehr's email address is em****@****rew.com

What schools did Emil Von Der Fehr attend?

Emil Von Der Fehr attended Copenhagen Business School, Copenhagen Business Academy, Roskilde Tech School.

What are some of Emil Von Der Fehr's interests?

Emil Von Der Fehr has interest in Environment, Economic Empowerment, Health.

What skills is Emil Von Der Fehr known for?

Emil Von Der Fehr has skills like Marketing Management, Marketing Strategy, Brand Management, Customer Insight, Project Management, P&l Management, Fmcg, Brand Development, Retail, Consumer Behaviour, Social Media, Digital Marketing.

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