The Creative Writers Network of CHASE offers PGRs a forum to collaborate, support & learn from each other.

Delivered content strategy plans for technology consulting firm; advised global marketing teams on digital best practices; wrote guidance for content creation, accessibility and privacy requirements; provided consulting services on high-profile projects.• Created content strategies for US and EMIA country pages on Cognizant.com to meet business goals.• Achieved productivity gains by updating content templates and creatively using martech stack. • Enhanced accessibility of pages to grow and diversify audiences.• Coordinated global analytics, IT, brand and field marketing teams to meet project goals.• Implemented project plans with third-party organisations to raise company’s profile, including Economist Impact, Formula 1 (F1) and FA in the UK.• Conducted A/B testing to improve content design and provide customer pain point solutions.• Increased brand visibility through SEO, social shares and enhanced accessibility of pages.

Managed a team of senior editors working in financial services; coordinated international project group of writers, producers and marketers; transformed EY.com by moving it to new CMS platform (Adobe Experience Manager); implemented brand refresh. • Managed a team of six editors to foster professional growth and increase team unity.• Transitioned website to a new CMS platform to modernise digital footprint.• Increased audience reach by editing and publishing EYVoice page on Forbes.• Created and moderated DEI training program to facilitate employee development.• Provided on-site digital content support for global EY events to deepen client relationships.

Optimised content for multiplatform publishing, championed digital first approach to global marketing campaigns. • Improved brand and messaging consistency by writing, editing, and publishing pages on EY.com.• Executed multichannel marketing campaigns for internal stakeholders to enhance market presence. • Engaged EY media sector clients by live Tweeting during Emmys and Golden Globes awards telecasts.

Translated complex healthcare regulations into easy-to-understand guidance for a diverse audience of hospital administrative staff, medical practitioners, and medical lawyers. • Managed line of hospital regulatory products, including maintaining websites, moderating webinars, editing books, editing marketing copy to meet business goals.• Championed new technology by launching a corporate blog and Twitter account as an early adopter.• Produced timely content by researching and writing monthly newsletters, weekly emails and special reports.• Maintained talent pool by drafting author contracts and managing freelancers. • Build customer relations while representing HCPro at national conferences.