Marketing Coordinator
Brooklyn, New York, United States
-Plan and execute content for digital marketing: owns the process of curating, photographing, creating, & delivering content featured on all social media profiles, primarily Instagram, for luxury/beauty/fashion/wellness cannabis brand-Manages the execution of branded content campaigns involving influencers, talent sourcing & outreach, digital asset collection, asset promotion-Organize and launch partnerships with influencers for cross promotion, engagement, and brand recognition Identify influencer partnerships with PR team to assist achievement of greater marketing goals and expand the brand-Assistance in the design and execution of campaigns and photo shoot direction with a visual reference guide Provides professional, visually stunning, and impactful graphic design for a variety of assets (examples: company merchandise & apparel, social media, collateral, landing pages, emails, templates, advertising, marketing materials, promotional materials)-Design PowerPoint/ Canva decks, signage, and social presence for our philanthropy: Community Growth Partners Owns product launch calendar managing all branded projects, events, and out of home advertising-Collaborate and maintain successful relationships with wholesale, marketing, and retail store teams for cohesive initiatives both internally & externally-Ensure brand standards are properly integrated into all visual designs to create a consistent experience and voice Exemplify the company’s core values by participating in industry events-Develop and construct in-house promotions: sourcing from vendors, structure plan, promotional plan, and hands- on development-Coordinates retail marketing projects including (but not limited to) graphic design support, special events and promotions-Research and assist with managing event planning elements for concepts, invitations, venues, and decor including panel discussions, launch parties, and pop-up booths at trade shows-Clio Award for Rebelle’s HALO campaign (2022)
