Emily Albert Email and Phone Number

Contribute to Susan G. Komen's annual fundraising goal by planning and executing dynamic partnerships that raise significant revenue to support the mission and strengthen the Komen brand. Develop and implement overall partnership strategies, including stewarding and deepening relationships within the partner organization and identifying opportunities for revenue growth and engagement.

Report to EVP of Marketing, Communications and Media on corporate marketing plans, communications strategy, and program reporting.Developed strategies and lead tactical plan execution designed to:o Amplify year-round Varsity Spirit work through media channels and digital interaction opportunities, with a focus on philanthropy and the health and safety of the total athlete.o Raise awareness of benefits to the community and the student health that program participation brings.o Elevate the company to be recognized as a premium lifestyle brand.Lead a team of Marketing Specialists who utilize social media channels to build our brands, foster relationships with our customers, and promote key initiatives.o Modernized Varsity Spirit’s YouTube strategy in Q4 2022o Amplify positive news and stories by creating, circulating, and approving press releases surrounding Varsity Spirit’s events, camps, national championships, special events and partnerships.Lead the marketing efforts and content execution for Varsity Spirit Cares – A year-round program highlighting how Varsity Spirit lives out its mission through Athlete Safety & Protection, Inclusion and Giving Back.Create and execute crisis management strategy:o Coordinate with internal communications, develop external communications, prepare holding statements for media.Analyze media coverage to ensure consistency of positive sentiment of the organization and draft responses to media inquiries.Represent Varsity Spirit as the on-site media correspondent for events; approve photography requests, vet outside news stations, facilitate interviews.Lead the marketing and communications efforts for our partnership with St. Jude Children’s Research Hospital®.Contribute to the development and execution of the Varsity Spirit Events App launched in February 2023 o Consulted with third-party developers on branding guidelines, wireframes, design, and messaging.

Developed strategies and lead tactical plan execution designed to:o Develop customer centric messaging and position Varsity Spirit as a thought leader and trusted partner.o Amplify positive PR that promotes and preserves the brand.o Celebrate business and brand accomplishments, broader trends of school spirit, and the tangible benefits and compelling storylines spirit creates.Managed Marketing Specialists to create content utilizing social media channels to build our brands, foster relationships with our customers, and promote key initiatives.o Oversee content calendar for social media campaigns across the company and align with school, all-star, performing arts divisions to reflect camp, competition, and apparel.o Collaborate with the marketing department leads to build and execute key national marketing campaigns.o Set key performance indicators (KPIs) for social media campaigns and analyze results monthly.Redefined Varsity Spirit’s Influencer landscape; created influencer opportunities for school, all-star and college groups; developed contract agreements for influencers; set KPI’s and ROI for influencer packages.o Worked with influencer program team to build strategy that measures success, selected prospects, coordinated with fashion team on deliverables, measured influencer KPIs monthly.Developed Varsity Spirit’s LinkedIn presence and strategy to highlight Varsity Spirit’s public relations, strengthen internal voices, recruit talent, spotlight innovation of new products & services, and provoke thought leadership.Served as interim Director of Internal Communications from June – October 2022.o Developed company-wide communications for our President and Executive Team on organizational announcements.o Produced multiple Live Townhalls via Microsoft Teams with our CEO and President to discuss successes and challenges across the enterprise.

Developed a Varsity Spirit expansion strategy that:o Reached into the band market to better align three key spirit groups – cheer, dance and band.o Elevated the high school student experience by bringing a College Game Day approach to this market.Created, coordinated, and deployed external marketing & communications tactical plan for Varsity Spirit.o Worked with creative team on design and managed timeline.o Reported on email metrics and presented analytics to leadership annually.Served as committee lead for the Varsity Brands School Spirit Awards – Encouraged submissions, coordinated content promotion from brands and partners, organized logistics of the awards show, endorsed partners to sponsor the awards.Developed and executed national campaigns for Varsity Spirit’s newest brand in the band space – Varsity Performing Arts. o Created branding and guidelines for the Varsity Performing Arts brand.o Established a comprehensive marketing plan to execute on email, social media, website, event and partnership strategies.o Assisted in the creation and execution of Varsity Performing Arts’ first inaugural national championships in January & February 2020 within 8 months of preparation.Revolutionized the way we deliver the cheerleading, dance and band camp, competition and apparel experience during the COVID-19 pandemic.o Led marketing efforts for “Together As One” – a free, fully arranged and choreographed program designed as an opportunity for collaborative performance between music programs, cheer and dance teams, and other groups.o Created virtual resources that comprised of the entire enterprise – BSN SPORTS, Varsity Spirit and Herff Jones.Helped to develop virtual tryouts, spring training, summer camp and other resources Facilitated the launch of the new varsity.com in 2018 to engage users in a new customer experience.

Helped drive strategic partnership revenue growth from $750K in 2016 to $1.1M in 2017.Incorporated analytics into agency results, prospecting and sales strategy, including impressions and total reach.Developed and presented, creative and dynamic sales presentations for pitching new business.Identified pipeline of new assets and evolve current assets annually in collaboration with agency and team.Evolved partnership marketing landscape – Defined assets available to package in a potential deal, choose how to present, price, and deliver consistent packages to potential partners.

Enhanced the exposure, growth and image of Universal Cheerleaders Association through marketing campaigns.o 300% Increase in UCA social media following through concentrated content.o Led marketing strategy for all UCA Championships, working closely with Varsity TV & digital team for optimal content.Developed and managed Varsity Spirit Box project – Providing 400+ Varsity Spirit sales employees with print marketing tools to drive camp, competition and fashion revenue.Set record attendance in Northeast Region Spirit Days in 2016, and again in 2017 using tools such as Facebook Ads. Served as Brand Voice for UCA – authored and edited articles for Varsity.com and American Cheerleader Magazine.

- Instruct cheerleading camps across the country, spanning all ages.- Teach complex skills: cheer technique, game day material, elite stunts/pyramids, and the five roles of a cheerleader.- Work with teams one-on-one in a private coaching setting, providing strong material and team evaluation of their progress, finalized with formal evaluations.- Educate cheerleaders on leadership skills, community involvement, positive presence and impact at their schools- Served on the UCA Social Media Team, posting content related to UCA Camp, Competitions, Special Events, and other sharable content - Hired as a Head Instructor starting in 2012. Worked with camp facility, ensuring execution of scheduled plans, instructor assignment and ensuring instructor was well versed in assigned skills. - Selected to Core Staff in 2014 - A leadership position by demonstrating company knowledge, cheerleading material, advanced skills, ability to give direction, while positively representing UCA. This group is responsible to serve on circuit in designated regions to train the UCA Staff prior to summer camp- American Association of Cheerleading Coaches and Administrators (AACCA) Certified.

-Developed sports marketing tactics to promote the Spring season sporting games by way of social media, half time events, mobile marketing events, and weekly email updates.-Organized mobile marketing events to promote Rutgers Spring Sports to the community by attending local NJ youth athletic events, 5K races, and Alumni Association events.-Early game day arrival ensured all operational readiness by start of game to support events.-Worked closely with Men’s Lacrosse by developing marketing tactics to increase attendance at games, including halftime entertainment, giveaways, and children events.

As an administrative office assistant, it was my job to alleviate some of the work and projects of the upper level management. While working closely with all five recreation gyms at Rutgers University, it is our job to carry out the events and day to day activities that go through the office on the back end. -Some of my tasks included, but were not limited to:-Filed and completed data entry using Excel spreadsheet to organize gym membership applications, payroll, etc.-Sold memberships, personal training, birthday parties, and all other amenities of the gym.-Managed cash flow: Prepare daily cash, check, and credit card transmittals from all facilities on all five campuses -Assisted the payroll and business department with processing paperwork and information: Mail checks to patrons, and use Excel spreadsheets to keep payroll information up to date.Rutgers recreation prides itself in providing the best benefits to a customer for utilizing its gym facilities, and the customer service that comes along with it represents the recreation services, and Rutgers University as a whole, positively.