Oversee marketing efforts for Cary, NC and Nashville, TN properties

Opened new Live! Hospitality & Entertainment mid-size district in Cary, North Carolina, including the launch of a brand-new concept for the company• Developed a comprehensive pre-opening marketing plan that launched the location to an opening period NOI of more than 2000% to budget in only 10 days post-open• Manage comprehensive marketing budget, including partnership dollars and operating budget dollars• Negotiate and manage local sport and community partnership agreements, including a deal to make the location the official watch party location of NC State Footballo Hosted away game watch parties for the 2023 Carolina Hurricanes’ Stanley Cup Playoff run, generating incremental sales during each watch party with a Monday night 200% sales record in round 3• Concept, plan, and execute district-wide events to capitalize on big events and holidays (ex. Super Bowl, Mardi Gras, St. Patrick’s Day, Kentucky Derby, Halloween, New Year’s Eve) and generate business on off days (Mimosa Fest, 90s Throwback Jam)o Executed a sell-out for Mimosa Fest 2 weeks prior to the event, including a building sales record of over $102K and a Saturday average incremental sales increase of over $20K• Launched new brand concept, AVA Rooftop Bar, to more than 3,000 Instagram followers prior to opening• Manage marketing team and responsibilities including email marketing, social media, advertising strategy, content creation, event planning and execution, website management, public relations, and community outreach for 3 venues

• Helped engineer a marketing and communications team that integrates processes and strategies into other key departments like sales, fitness, and operations• Oversee studio-level marketing plans of North Carolina and Wisconsin Orangetheory Fitness studios• Implemented monthly internal newsletter within first 30 days that informs employees of companywide updates and provides opportunities for interaction with other regions• Pioneered the creation of a region-wide email marketing plan that has had a 20.9% average open rate (17,000 opens in 82,600 sends) over 26 campaigns due to increased segmentation and personalization• Increased studio outreach efforts by 96% in first 90 days and by 153% in first 6 months• Developed a company-wide marketing guide that was integrated into employee onboarding• Execute monthly marketing webinars and continuing education opportunities to all employees • Communicate with sales and fitness teams to develop the best member experience• Manage studio-level marketing budgets for 16 locations totaling $144,000 and collaborate on organizational marketing budget of approximately $1.2 million annually• Oversee community outreach efforts, including NC studio participation in the Make-A-Wish Eastern NC Trailblaze Challenge with 20 participants and over $53,000 raised

• Developed and fostered relationships with community and media partners to facilitate increased exposure in the community• Instituted organizational email marketing plan through increased segmentation and personalization• Streamlined team’s communication plan and marketing messaging by realigning organizational goals and objectives• Facilitated the expansion of analytical data capture by being the first Minor League Baseball team to integrate ticket sales data with Google Analytics• Collaborated with retail on e-commerce growth through multi-channel marketing efforts• Acted as the marketing department liaison for interaction with the rest of the organization

• Built unique community programs and campaigns that elevated the Bulls brand identity, including a local meal delivery campaign, in partnership with Blue Cross NC, during the Covid-19 pandemic• Managed grassroots efforts in connecting Bulls staff members with the community• Assisted ticket sales department with fundraising campaigns for local non-profits• Compiled and distributed community-related reports to partners• Attended community events to showcase the Bulls initiatives• Assisted the Digital & Social Content Manager with email brand marketing and social media messaging• Assisted the Promotions Director with gameday entertainment elements such as scriptwriting, graphic design and promotional planning• Built on the Bulls current partnerships to raise awareness in the community with opportunities to educate our fans through in-game presentations and social media messaging• Maintained a database of community initiatives the Bulls are invested in, including in-stadium fundraising, monetary donations and gift in-kind campaigns

• Managed promotions and game operations staff scheduling, promotional planning, script writing, and game operations• Assisted with promotional planning, pregame and postgame activities, graphic design, video editing, community appearances, and other duties as needed• Coordinated and executed Vs. Cancer campaign during Pediatric Cancer Awareness Month, raising over $5,000 for Duke Children’s Hospital and Vs. Cancer

Responsible for:-community and mascot appearances-donation request fulfillment-coordination and execution of pregame and postgame activities (National Anthem, first pitches, Kids Run the Bases, etc.)-management of the Diamond Crew Promotions Team-assisting with coordination and execution of Baseball Camps-planning and conducting Sox Fest

Gameday duties include: Setting up for football/basketball gameday, managing supervisor check-in, and handling customer and staff issues during the gameOffice duties include: Submitting staff hours, inventory of radios/equipment, creating flyers and staff information sheets, and administrative office work

• Manage all social media, including website and Facebook page• Responsibilities include: customer service, retail, purchasing and receiving inventory, payroll assistance, golf cart rentals and sales• Oversee the store in the absence of my employer

Duties included: Creating flyers for ballpark events, managing social media and creating graphic design content, creating and releasing email marketing blasts, updating ballpark website, proofing and editing all content published by the ballpark, and photographing events and teams during spring training

• set up and break down corporate tents and villages• assist patrons with needs during the event• fulfill Kids Club packages for new and returning members• assist with other marketing operations as needed

• Plan, set-up, and facilitate teambuilding activities and events• Lead groups through teambuilding, low-ropes and high-ropes activities• Ensure the safety of all patrons that participate in activities at the Outdoor Education Center

o Handle pre-game and in-game promotions for Winthrop basketball, softball, and lacrosse gameso Assist in the Eagle Club, interacting with Winthrop Basketball sponsors and club members

o Managed scoreboard and kept written scorebook for most home baseball games during 2014 seasono Official scorekeeper for the baseball team during 2016 seasono Assisting baseball Sport Information Director during 2016 season

• Entertainment and Promotions Intern for game days during the 2014 season• Duties include: retrieving and explaining on-field games to contestants, working pre-game and on-field promotions, helping with mascot duties, selling tickets in the Box Office, running in-game music in the Press Box, and selling merchandise in the Pro Shop

• Trained to enforce the policies and regulations of Bank of America Stadium and the Carolina Panthers• Assisted in the children’s area as a monitor of equipment and patrons

• Managed all social media for the league during the season• Organized special events, such as Opening Day and All-Star activities• Kept detailed registration records of all participants• Secured team sponsorships