• Develop and execute key strategies to promote Fresh Mark and Sugardale brand in B2C and B2B applications while driving the organization to best-in-class.• Create brand and product strategy in collaboration with the corporate marketing communication and sales team. • Continue to drive for best-in-class tradeshow branding by building upon base established in previous role.• Lead a small, efficient, and expectation-exceeding team of professionals including guiding team direction, mentoring, and coaching.• Assumed responsibility of Nielsen Scantrack analysis and reporting while using data to tell a story and enable the sales team to always engage in data-based selling.• Revamped, managed agency, and developed the “Our Story” page and product details pages on Sugardale.com to promote engagement, brand awareness, answer consumer questions, and maximize search engine optimization.• Developed a Pittsburgh Market Opportunities analysis and plan in partnership with Sales and Marketing & Communications team members to achieve positive sales lift across key items in all categories.• Partnered with retailer marketing teams (such as Giant Eagle) and internal sales team on digital promotions.

• Joined the Fresh Mark marketing team to assist in an overhaul and revitalization to bring brand back to best-in-class and beyond.• Led social media growth project with the creation of content focused on twists of familiar recipes and featuring Sugardale in everyday life – resulting in Facebook growth from 2,500 followers to 75K.• Conduct careful market analysis of customer market structure, buying behavior, marketing research and market segmentation. • Managed sports partner activations as well as the lead branding and aesthetic of Trade Show booth update.• Work with department leadership to develop and execute brand strategy and annual marketing plans including all events, promotions, and product initiatives.• Coordinated sports marketing, acted on opportunities that supported brand growth with professional sports partners.

• Served as liaison between digital and retail areas and lead strategic campaign development and execution to drive traffic and increase sales in stores via online promotions.• Coordinated all website presence and strategy for the promotions, including indirect management of cross-functional group comprised of merchandising and creative/front-end production. • Worked in partnership with Director of Content to strategically implement editorial content for bn.com‘s homepage. • Independently developed content strategy for B&N iOS app. • Built a strong base of managerial skills by hiring, mentoring, and managing eCommerce Marketing Coordinator.• Managed textbook campaign that resulted in 20%+ increase in sales year over year (2014).

• Designed, launched, and maintained Café microsite bn.com/café with focus on driving growth for 630+ stores via promotions strategically aligned with consumer trends and preferences across multiple categories.• Developed and executed strategic marketing plans for products (new, existing, test), consumer promotions, merchandising, and managed Café Social Media function.• Directed product photo shoots in support of brand promotion with strategic partners, such as: Starbucks®, Godiva® Chocolatier, Harney & Sons Fine Tea, The Cheesecake Factory®, LLC., and others. • Achieved 7%+ year over year sales increase for entire department for all core and promotional items. • Café Division during tenure in role outperformed all other divisions in store in terms of sales.

• Delivered creative direction to support external design firm in designing POP and product packaging with focus on ensuring consistent brand voice.• Engaged in regular collaboration with sales team in the coordination of consumer and in-store events to increase brand awareness. • Generated internal sales data analysis reports, ad-hoc reports for special projects, and analysis summaries of Nielsen reports for upper management.• Achieved double digit branded sales growth for more than two consecutive years (approximate 12% growth).

• Coordinated all aspects of event marketing, including direct responsibility for $250K annual budget, product forecast/execution, and negotiation of event space.• Developed and drove event marketing initiative that resulted in major increase of events from 45 events (2008) to 120 events (2009). • Regularly took initiative to drive maximum organizational efficiencies and success, including development and introduction of following: formal RFP process for event staffing agency, Key Performance Indicator (KPI) reports for upper management, and store planograms with data analysis for shipment.

• Began working in store and advanced into an internship role. Drove creative strategies and tactics for optimizing shopper experience, brand awareness/recognition, and merchandising. Directed successful marketing, public relations, and strategic partnership initiatives, including major corporate expo event (Susan G. Komen). • Received Employee of the Year Award.• Achieved sales increase by launching temporary shops during events.