Emily Ayers Email & Phone Number

Huntersville, Nc, Us

Charlotte, North Carolina, United States

Primary focal point and lead of Capacity Management for the Agency Service Line, encompassing Marketing Creativity and Performance, Product and Service Design, Data and Analytics, Connected Environments and Studios. Responsible for resource optimization and driving strategic enhancements across all practice areas.Direct the allocation and resource management of diverse agency roles including Digital Marketing Specialists, Strategists, UX/UI Designers, Copywriters, Developers, Data Analysts, and more, ensuring optimal team performance.Collaborate with executive leadership, delivery leads, project managers, discipline leads, and sales teams to match staff availability against demand based on defined client priorities, ensuring optimal alignment of expertise with project or campaign requirements.Responsible for utilization and forecasting data of 100+ resources – ensuring visibility on staffing KPIs, bench and pipeline for senior leadership and key stakeholders. Oversee and manage cross-service line agreements and documentation, ensuring seamless coordination and resource allocation for projects spanning multiple service lines and business units.Work directly with talent acquisition and human resources teams to facilitate hiring and training needs within the service line based on workforce trends and forecast data. Lead the recommendation and development of process improvements for the capacity management team within the Agency, driving enhanced efficiency and effectiveness through innovative solutions.Served on committee for the integration of North and Latin American Agency Service Line teams, orchestrating seamless collaboration and alignment across regions to enhance operational efficiency and service delivery.

Spearheaded resource management for a mid-sized digital marketing agency, optimizing team allocation and project workflows to enhance efficiency and productivity.Monitored capacity data, including utilization metrics, and collaborated with leadership to develop and implement solutions that improved resource allocation resulting in increased team productivity and more efficient delivery. Maintain constant knowledge of current and upcoming projects and new business pipeline for timely resourcing decisions and staffing recommendations. Work with Project Managers to build and confirm new timelines based on resource availability. Make resourcing pivots or recommend updated timeline dates due to internal or client delays.Perform scenario planning with department leadership to determine if work can be moved around to aid in better utilization and capacity optimization. Facilitate weekly department stand ups and staffing meetings with each discipline area, department leads and project managers to align on work and priorities.Field resource requests and resolve booking conflicts as needed daily for Project Managers, department leads and executive leadership.Led transition from Mavenlink (Kantata) to OpenAir and was responsible for the change management process.

Charlotte, North Carolina Area

Successfully managed large-scale projects, alongside a portfolio of retainers and support plans, balancing multiple high-priority tasks with precision.Led a multidisciplinary team, ensuring seamless coordination between designers, developers, copywriters, and strategists, while serving as the primary point of contact for clients.Responsible for client communication, expertly presenting project concepts and strategic roadmaps while providing actionable marketing guidance to align with client objectives.Facilitated critical project meetings, including project kick-offs, status updates, and creative reviews, to maintain alignment, manage expectations, and address risks proactively.Strengthened client partnerships, strategically expanding existing accounts into new business opportunities, driving agency growth.Simultaneously managed project timelines, overseeing both long-term initiatives and quick-turnaround tasks to ensure on-time, on-budget delivery, consistently exceeding client expectations.Directed resource management, expertly allocating resources to avoid over or under utilization, optimizing team efficiency and productivity.Developed and maintained comprehensive project documentation, including estimates, proposals, contracts, business requirements, and detailed reporting, ensuring accuracy and accountability throughout the project lifecycle.

Charlotte, North Carolina Area

Successfully managed a diverse portfolio of projects, spanning campaign, digital, technology, print and production, consistently delivering top-tier results across all channels.Led the end-to-end delivery process, from project initiation through completion, including estimation, timeline creation, project tracking, and oversight of print and production, ensuring seamless execution.Served as the primary client liaison, expertly managing key accounts and fostering strong, long-term client relationships that drove repeat business and increased client satisfaction.Crafted comprehensive written materials, including creative briefs, job sheets, client communications, and detailed reports, ensuring clarity, alignment, and strategic direction for all stakeholders.Maintained and optimized project information and communication using the Basecamp project management system, streamlining workflows and enhancing team collaboration.Collaborated closely with the creative team to ensure project timelines and campaign milestones were consistently met, delivering high-quality results on time and within scope.Managed third-party vendor relationships, sourcing and negotiating with vendors to ensure the highest quality and cost-effective solutions for project needs.

Huntersville Nc

Managed the full lifecycle of studio projects, ensuring smooth transitions between each stage and actively engaging in hands-on problem-solving to maintain project flow and client satisfaction.Acted as the primary liaison between multiple high-profile accounts and the design studio, expertly gathering and clarifying job requirements, allocating resources, and maintaining precise communication of project schedules to the team.Ensured all project timelines were met, while meticulously monitoring accuracy and quality to meet and exceed client expectations.Generated detailed monthly reports for various clients using Google Analytics, providing actionable insights to drive strategic decisions.Played an integral role in creative brainstorming sessions, fostering a collaborative team environment that fueled innovative ideas and successful outcomes.

Charlotte, North Carolina Area

Responsible for driving the hiring process in a very high-volume and time-sensitive environment.Sourced quality candidates through a variety of mediums and pre-screened them for specific job requirements.Managed candidates through the interview process and facilitated the placement of candidates on assignments.Negotiated with candidates on terms and rate for each project, extended offers, checked references and ensured paperwork was compliant. Established relationships with top talent to gain inside intelligence, generate leads for future business and elicit referrals. Maintained working contractors to ensure they were content and successful in contract assignments.