Emily Mcquilkin Email & Phone Number

Philadelphia, Pa, Us

New York, New York, United States

​​Launched subscriber-focused initiatives to increase paid user engagement and improve retention, with campaigns resulting in a 5x lift in conversion from paid subscribers.Led marketing initiatives for feature launches, achieving a 10% activation rate among paid subscribers.Created subscriber engagement reports and facilitated monthly cross-functional leadership meetings to convert feedback into actionable steps.Reduced customer service contact rate by 21% through vendor management and development of additional subscriber-facing educational resources.Managed ongoing surveys for real-time subscriber feedback at each lifecycle touchpoint.Oversaw the Customer Service vendor, ensuring consistent SLA performance, managing the annual budget, negotiating contracts, and developing ongoing training resources for the customer service team.

Delivered monthly customer feedback reports from retail locations to establish opportunities to improve customer satisfaction and increase LTV.Crafted internal communication and selling tools for field teams to maximize customer engagement at the store level.Created 360 marketing campaigns for new store openings, ensuring each store launch was promoted from digital, social, email, and press releases.Identified local influencers and partnership opportunities to execute gifting, social media, and event strategies for new product launches.Created and developed the store events program.Rolled out all-store brand initiatives to ensure retail locations align with brand goals and objectivesManaged retail marketing budget.

Philadelphia, Pa

Ensured brand objectives were clearly communicated and executed in the social space through imagery and post copy for Facebook, Instagram, and Twitter.Scheduled all posts and managed weekly, monthly, and quarterly calendars utilizing Hootsuite.Oversaw field social media contributor team (10-12 contributors across North America)Built image and content directives aligning with business needs to distribute to local contributors for Brand Instagram content.Handled all in-mall partnerships for retail stores.

Moderated customer reviews and escalated feedback to the appropriate cross-functional teams to flag product concerns.Used Coremetrics to analyze post successes and reported on results based on reach, impressions, clicks, and attributed sales.Leveraged CRM to set up and deploy email campaigns, creating and understanding segmentation based upon the message.Analyzed and reported on email campaign successes based on opens, clicks, and attributed sales.

Ardmore, Pa

Bachelor Of Art, English

High School

High School