Emily Bavaro Email & Phone Number

Newtown Square, Pennsylvania, US

Applying my gifts of organizational agility and marketing acumen and passion for giving Marketers the tools to confidently navigate the increasingly complex marketing ecosystem, to continually improve marketing effectiveness - getting really efficient with our marketing dollars so that we can find and converse with new audiences. More certified project.

North Granby, CT, US

Big M Consulting was founded on the principle that the core Marketing fundamentals can be applied to any industry or trending marketing tactic to bring big results. Let us help you build your brand!

• Added responsibility for overseeing the internal design team of 120+ art directors, copywriters, and producers responsible for concepting, producing, and syndicating all website, DTC, CRM, ATF and enhanced retailer.
• Brought transparency to the centralized design group's work output levels and costs. Benchmarked to external agency costs, reduced costs by 89% from 2021 to 2022 through increased output on flat overhead. Socialized.
• Relaunched the internal Studio capability after determining that it was under-leveraged by brand teams by assessing existing work, interviewing stakeholders, and modifying the intake process to deliver a 12% increase.
• Identified a creative process skill gap within the marketing population, developed a highly-trafficked SharePoint of terminology, process, best practices, and FAQs, and launched a consolidated briefing tool and.
• Addressed the lack of career pathing within the creative roles by partnering with HR to standardize titles and outline a Capability and Skill matrix by job level and function to guide personal development plans.
• Introduced and embedded Digital Store Walk activity to walk cross-functional teams through the mobile and desktop experiences that our consumers have with our brands, categories, and retailers

• Led 30-person team responsible for three functions: Enterprise Marketing solutions – managing marketing systems (PIM, DAM, Workfront), creative and media agency roster, and marketing planning tools and cadence; Brand.
• Developed and implemented brand planning principles to reflect changes in consumer behavior while maintaining rigor for objective-setting and budget efficiencies, incorporating retail media agencies
• Oversaw social media audits and playbooks for 22 brands to use competitive benchmarks and industry best practices to answer the complicated question of “How often should we be posting?”
• Refreshed agency roster via a robust RFP process with cross-functional buy-in, negotiated Joint Business Plans with key retailer media groups – Amazon Advertising, Walmart Connect & Roundel; unlocking multi-million.
• Demystified the ever-growing list of marketing shiny objects – Ratings & Reviews, Influencer Marketing, Retailer Media, by collaborating with subject matter experts, documenting the principles into a playbook.
• Modernized enterprise-wide digital marketing capabilities by leveraging ad agency resources for a series on digital marketing to upskill entire marketing organizations on critical topics of paid search, social, &.

Added temporary responsibility for a 28-person Performance Marketing team driving over $1B in E-commerce revenue across Amazon, Direct to Consumer, and retail.com customers (Walmart, Target, and others). Led the reorganization of resources into the business units and maintained subsequent indirect reporting, creating a community of practice.

• Led the 30-person North American marketing team, focusing on New Product Innovation, People Development, and Commercial collaboration.
• Grew innovation funnel from 9% to 45% 3-year vitality rate, adding over 100 consumer-tested concepts while delivering on time, existing seasonal programs for a $1B brand.
• Partnered with commercial and trade marketing leadership to drive better new product development adoption through customer sales planning activities, including sales meetings, critical sample needs, line review prep.
• Identified marketing skills gap in P&L management and financial acumen. Developed and deployed training and improved tools for product assessment.

New Britain, CT, US

Integration Lead – LENOX & IRWIN Acquisition, E. Longmeadow, MA (10/2016-8/2017)Director, Product Development – Striking, Workholding & Fastening Tools, Southington, CT (3/2017-8/2017)Project-managed the integration of LENOX, IRWIN, and hilmor brands into four strategic business units within SBD. Responsible for R&D, marketing, and brand communications.

Atlanta, GA, US

• Pioneered hilmor, the first organically built brand for Newell Rubbermaid in over 20 years through 5+ years of industry research and product development. Led co-located cross-functional incubation team of R&D.
• Authored the strategic business case to enter the HVAC/R tools space based on competitive assessment and macroeconomic trends. Explored various acquisition possibilities before deciding on a build rather than buy.
• Established the cross-functional team that launched 150 innovative tools from hundreds of hours of job site visits, customer interviews, and consumer research
• Leveraged deep consumer insights to create a brand strategy with unique brand positioning
• Developed and deployed an integrated marketing campaign with a 70% share of voice in trade print, a mobile-enabled website, best-in-class merchandising, and full post-purchase support through consumer services, online.
• Created a six-person mobile marketing team for product demonstrations and sales engagement

Atlanta, GA, US

Atlanta, GA, US

East Longmeadow, Massachusetts, US

Atlanta, GA, US

Atlanta, GA, US

Bachelors Of Science, Management & Communications

Honors

Executive Education For Sustainability Leadership