Manage Kroger go-to-market strategy with MillerCoors products in five divisions accounting for 5M cases of Beer calling on Kroger Divisions (Columbus, Cincinnati, Michigan, Jay C, and Central) and Distributors. Responsible for execution on national and local programs, gap closure, and planogram integrity. Identify opportunities for strategic advantage against competition and lead execution of implementable solutions.In 2016 I increased execution of the Beer Planner significantly in lowest display execution divisions to top performing divisions, +8% DSOF in 4 divisions combined.Identify and develop regional and local programs that increase incremental revenue gains for customer.2016 first year to secure OSU CL Display planner program increased CL Sales +8% during program for Columbus Division.Secured Summer Shandy as additional package to Beer Run MI program to launch Shandy across MI Division, +41% and 196K in revenue during 2 period program2016 in a declining market, grew share and Volume in my divisions.2016 MillerCoors Chain Team of the Year- Kroger Team

Led a team of 6-10 Sales Representatives to drive volume growth, distribution, and execution of promotions and merchandising for Ohio and Kentucky. Owned mentoring and development of all sales reps for next role and worked with GM to create and manage yearly and monthly goals to sales team. Achieved volume, distribution, merchandising, and promotion targets leveraging partner and agency resources.Worked with Ohio and Kentucky distributors to train on key programs, initiatives and assure alignment between MillerCoors and DistributorsMentor and train sales reps for their next roles; 8 Sales Reps hired and trained promoted to new roles within MillerCoors

Managed route of 75 high volume accounts exceeding volume target goals, executed national programs in key accounts, created local and regional programs implemented across MU, and coordinated and aligned with key distributors.2012 exceed volume goal by +3% and achieved 100% of mid-year and year end goals In top of “rack n stacks” for SMP National Sales Reps

Analyze and develop programs for accounts throughout Columbus to generate sales for brands distributed by Superior Beverage. Trained sales force (sampling agency and internal sales force) on brand standards, on-premise programs, and selling techniques. Established a promotional model/sampling program and managed team of 8+ Promotional specialists and ran all MillerCoors Promotional events for Columbus Market.Increased Core draft distribution by 20% in general market accounts.Worked with Senior Management team monthly at MillerCoors monthly business meetings to create on-premise market plans and work with internal sales team to bring to life at on-premise independent accounts.

Marketed MillerCoors Portfolio to consumers in 60+ account list in Columbus, OH market, managed a team of 20+ promotional specialists, and scheduled and managed on average 70+ promotional events each month. MillerCoors Activation Manager of the year 2010Recruited, hired, and trained promotional staff and leads for all market programs and events.Created program and events that were shared and activated across other markets.