Lead companywide global marketing procurement and logistics for 15+ brand teams, 100+ brands, domestic and global sales teams, trade marketing, e-commerce, and direct-to-consumer sales. Responsibilities:• Lead display engineering and production, creative design, price negotiations, printing, and fulfillment to ensure the highest quality and service standards, utilizing scale and scope to ensure the best terms and efficiencies.• Direct point-of-sale and marketing services budget and vendor selection ensuring projects are delivered on time and on budget with less than 5% out of stocks on priority items. • Grow partnerships with global suppliers and manage RFPs to get best service and price through open book costing exercises, ensuring goods are of highest quality and fit for purpose. • Provide customer-focused service to our global distributors and manufacturing partners in the UK, EU, Ireland, Australia, India, Indonesia, China, Taiwan, Shanghai, Bangkok, Mexico, Dominican Republic, and the Caribbean. • Lead research of industry trends and manage cross-functional project teams to promote brands across retail categories including independent and chain liquor stores, convenience stores, and grocery. • Directed new process and system development for 5 custom web-platforms that allow team leaders to order products and manage their division sales campaigns using pre-set templates for online catalogs, fulfillment, and marketing campaigns. • Created and executed stationary and mobile “Retail Theaters” to provide an experiential stage for internal sales team trainings and external customer presentations to demonstrate how to increase foot traffic, brand visibility, and impulse purchasing.

Oversaw the development and implementation of local marketing plans (media and promotional) for a national client while managing an 18-person team and serving as the primary client contact for all day-to-day agency business. Responsibilities:• Translated brand strategy and objectives into targeted marketing initiatives that developed the brand portfolio and created positive experiences that increased trial and sales, and rewarded consumers at all levels – adopters to adorers.• Developed and managed media plans (TV, radio, outdoor, print, and digital), production, sponsorships, and value-added promotional programs for the Diageo portfolio including Guinness, Smirnoff Ice, Crown Royal, Tanqueray, Baileys, & more.• Prepared and presented market analysis, program recap, new media opportunities, and local plans to support sales activations.• Managed relationships between Diageo clients, media partners, and multiple creative, media, and production agencies.Key Accomplishments:• Led development of technology assets totaling over $3MM in value-add. • Provided cost savings of over $5MM by negotiating pricing and eliminating fees while ensuring continued service enhancements.

Managed the development, negotiation, and execution of radio programs while leading a 7-person team of Account Executives, Assistant Account Executives, and Coordinators. Wrote copy and created online contests and mass emails for consumer campaigns.