Emily Biffinger Email and Phone Number

- Develop and execute comprehensive marketing strategies to align with Orchard Med Spa’s vision and goals.- Conduct market research to identify trends, competitive landscapes, and customer preferences.- Oversee multi-channel marketing campaigns, including social media, email, SEO, PPC, and content marketing.- Collaborate with the creative team to produce high-quality marketing materials and engaging content.- Design and implement sales strategies to drive revenue and achieve targets.- Lead and support the sales team, providing training and motivation for optimal performance.- Manage digital presence, optimizing the website and social media platforms.- Analyze marketing metrics to measure campaign effectiveness and adjust strategies for improvement.- Maintain consistent brand messaging across all marketing channels.- Develop and maintain relationships with media and influencers to enhance visibility.- Utilize CRM systems to track customer interactions and improve retention.- Implement customer loyalty programs to boost satisfaction and repeat business.- Plan and execute community outreach, events, and promotions to engage clients and build relationships.- Manage marketing budgets, ensuring efficient resource allocation and ROI.- Lead and mentor the marketing team, fostering a collaborative environment and providing professional development.- Build partnerships with local businesses and community organizations to enhance the spa’s presence.- Oversee daily operations of the marketing team, ensuring timely and quality project completion.

At our agency, we focus on influencing audiences through the power of emotional marketing. We believe that focusing through emotion, we can drive results for our clients, within our team, and in our community. As a Social expert you will collaborate with a creative team to create captivating visual content that showcases the messaging and marketing efforts of our business and marketing clients.DETAILS:As the Social Media Marketing Specialist, I manage different accounts across various social media platforms. My role is responsible for creating and executing engaging content, monitoring social media channels, and analyzing metrics to optimize campaigns and engagement. Utilize a Marketing Manager, Graphic Designer and Multimedia Producer as part of your team to elevate your strategy and content.PRIMARY RESPONSIBILITIES:Manage up to 10 brands and their accountsDevelop and execute social media strategies to drive engagement, traffic, and leadsCreate, curate and publish high-quality content on various social media platformsManage the day-to-day activities on social media platforms, including scheduling, posting, and responding to commentsCollaborate with the Marketing Manager, Graphic Designer, and Multimedia Producer to create compelling social media content and campaignsMonitor and analyze social media metrics to optimize campaigns and report on performanceStay up-to-date with the latest social media trends, algorithms, and best practices to ensure maximum impact

I create and execute unique social media strategies for our clients, focusing on engaging content and consistent messaging to align with communication goals. I also stay on top of trends and platform updates to continue innovating our Positive Online PresenceSM service.Earned Media driven by our Newsability® process | Nationwide reach, stories placed and experts interviewed. Our team gets 100+ media placements for our clients every week in TV, radio, print, podcasts and national online articles.Social Media or Positive Online PresenceSM (POP®) | Helping executives and brands advance their message with strategic social media and thought leadership.Digital Advertising | Custom search and social advertising strategies, ensuring earned, owned and paid media objectives work together to increase brand awareness and drive leads.Crisis Communication | PR crisis training, plan development and consulting. At Media Minefield, we specialize in unlocking the power of your story. As a Social Media Coach, I create and execute unique social media strategies for our clients, focusing on engaging content and consistent messaging to align with communication goals. I also stay on top of trends and platform updates to continue innovating our Positive Online PresenceSM service. Media Minefield is a team of trained journalists, storytellers, social, creative and paid experts working with businesses, entrepreneurs and executives to build their brands, establish them as industry experts and share their unique stories.

As the marketing content creator, I created content, scheduled and collaborated with my team to find the most efficient strategies. I created multiple videos including one for Drew Brees’ Stretch Zone ad that ran for 2 months along the east coast to gather engagement for their franchise and the Super Bowl. One of my passions is being able to come up with diverse marketing ideas from handling social media, press releases, photography, videography and content that captures the audience. In this role, I worked with every angle of marketing and businesses from bridal, financial mortgages and cryptocurrency to deep sea fishing boats.

The Communications Coordinator is a member of a collaborative communications and development team that is responsible for content creation including storytelling through writing and photo/video content, and media relations to help strengthen Habitat’s brand awareness and generate community support for the organization.

I began reporting for CTV11News in August 2016. I cover news for the Fort Collins region, including Colorado State University. I also serve as the Social Media Coordinator, and the News Producer for the Rocky Mountain Student Media. My daily tasks include writing scripts, filming, video editing, and managing a staff of eight students.Supervisor: Grace ReaderPhone: (303)-880-6304

In the middle of October 2016, I became the Director of Communications for Vets4Life, a non-profit based in Fort Collins, CO. I currently manage all internal and external communications, social media accounts, and coordinate events. I also serve on the board of directors for Vets4Life.Supervisor: Austin LeffelPhone: (760)-277-5112

Public Relations and Videography Internship -Learned effective social media engagements and othermarketing tactics, reaserching, and fact checking. -Composed press releases, organized media events and generated publicity for companies such as,Monarch Black Hawk Casino, Rocky Ford Growers Association,and more. Supervisor- Sarah Beatty: sarah@mandccommunications.com

-Learned fundamentals in movie production, viral marketing, and Israel advocacy.- Produced and editied three original films around the topics of Israel and human rights issues.- Partnered with organizations such as StandWithUs, CAMERA, JerusalemU, LAVI, Israel Video Network and more. Supervisor- Jonathan Bash: Jonathan@videoactivism.tv

Researched, produced, and filmed videos focusing on human rights, equality, and education about politics in the Middle East as well as Israel Advocacy.