Effectively plans and executes large marketing events that drive brand and product awareness. Works with an annual events budget that is nearly $1M. Annually schedules and coordinates resources for approximately 40 trade shows, an incentive program and trip, a customer conference, and other events. Responsibilities carried over and expanded from Marketing Specialist position after earning a promotion with consistent growth and success.

• Managed website inventory and features by adding and updating products for all four Lansky stores • Coordinated email campaigns including concepts and content• Responsible for processing web orders • Provided customer service to clientele in all web related areas• Responsible for all social media interactions including Facebook, Twitter, Instagram, and Pinterest• Designed advertisements for print and digital campaigns

• Placed second at the regional level of the competition. • Participated in the development of a $100MM fully integrated multi-cultural innovation marketing campaign as part of the nation’s largest student advertising competition • Developed the concept and presentation of the On-line Experience and Dealership Experience for the plans book

• Wrote copy for informational product and service brochures • Responsible for researching and writing company newsletter • Proof read copy of web pages, brochures, and presentations • Collaborated on brochure layouts and presentations • Updated company directory and mailing lists • Organized tradeshows, prepared projects, and attended meetings for the marketing department