Emily Bywaters Email & Phone Number

Dallas, Texas, United States

Advancing United to Learn’s mission, brand, and programs through inspiring content and storytelling.

Dallas, Texas, United States

Served as the inaugural director of marketing responsible for stewarding the launch of a new med spa brand, Birch Medical & Wellness. Championed big-picture thinking and collaboration while leading creative strategy and brand identity formation. Established a digital presence that aligned with business goals and the company's two-to-four-year vision..

Dallas/Fort Worth Area

Creating content for the Mustang alumni community that drives engagement, celebrates wins, provides expert advice, and explores what is possible, Content strategist, writer, editor, producer, and consultant for annual giving and alumni relations marketing and communications initiatives.

Instrumental to the launch and grand opening of the flagship showroom for luxury fashion brand Adam Aleksander at The Star in Frisco, TX.

• Boot Campaign provides life-improving programs to military families nationwide and raises awareness about post-service challenges. #LaceUpAmerica
• Served as the inaugural Communications Director.
• Planned and oversaw all communications and public relations initiatives and content creation.
• Spearheaded a PR campaign for a 13-day, 1,500-mile recumbent bike fundraising ride from New York to Florida that garnered multiple local and national media hits.

2200 West Mockingbird Lane, Dallas, TX 75235

• Served as the senior communications, public relations, and marketing team lead. Led strategy and execution of multiple comprehensive campaigns for 15 pay-for-service programs, 17+ monthly events, six neuroscience labs.
• Oversaw digital communications, including email marketing, two websites, and social media.
• Oversaw creative direction and content strategy for a website overhaul that elevated the brand and enhanced user experience.
• Advised senior leadership on messaging for business development and internal and external communication efforts.
• Managed vendor relationships and team efforts that advanced the brand, public relations, and marketing goals. Content:
• Conceptualized, wrote, edited, produced, and/or advised on content for the following: press releases; editorial stories; blogs; the quarterly print newsletter BrainMatters (distributed to approximately 12,000 homes).

Dallas, Texas, United States

Table 31 Productions is an indie-production company specializing in full service, script to screen, media production. Table 31 produces award-winning episodic and feature film projects.

• Selected accomplishments:
• Increased annual gala revenue by 68% over four seasons.
• Increased number of auditions by 13% from ’11-12 to ’12-13 season.
• Launched a digital marketing strategy that added a social media component, increased unique website visits by 37%, and expanded the email list by 260%.
• Formalized an alumni cultivation and stewardship program, which activated a previously untapped donor base.
• Spearheaded and implemented an online ticketing solution, email marketing solution, and online giving program.

• Selected accomplishments:
• Directed website creation and managed content.
• Started company e-newsletter and email marketing campaigns.
• Exceeded prior year event revenue each season for the annual fundraiser.
• Consulted with the Executive Director to create and implement company controls, systems, and procedures that improved internal and external communication, and workflow efficiency, email marketing solution, and online.

Dallas, Texas, United States

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