Emily Bywaters Email & Phone Number

Dallas, Texas, United States

Advancing United to Learn’s mission, brand, and programs through inspiring content and storytelling.

Dallas, Texas, United States

Served as the inaugural director of marketing responsible for stewarding the launch of a new med spa brand, Birch Medical & Wellness. Championed big-picture thinking and collaboration while leading creative strategy and brand identity formation. Established a digital presence that aligned with business goals and the company's two-to-four-year vision. Implemented a multichannel marketing program and marketing operations infrastructure, managed marketing strategy across all channels, and collected and analyzed KPIs to make data-driven decisions that optimized results.

Dallas/Fort Worth Area

Creating content for the Mustang alumni community that drives engagement, celebrates wins, provides expert advice, and explores what is possible, Content strategist, writer, editor, producer, and consultant for annual giving and alumni relations marketing and communications initiatives.

Instrumental to the launch and grand opening of the flagship showroom for luxury fashion brand Adam Aleksander at The Star in Frisco, TX.

Boot Campaign provides life-improving programs to military families nationwide and raises awareness about post-service challenges. #LaceUpAmerica• Served as the inaugural Communications Director.• Planned and oversaw all communications and public relations initiatives and content creation.• Spearheaded a PR campaign for a 13-day, 1,500-mile recumbent bike fundraising ride from New York to Florida that garnered multiple local and national media hits.

2200 West Mockingbird Lane, Dallas, Tx 75235

• Served as the senior communications, public relations, and marketing team lead. Led strategy and execution of multiple comprehensive campaigns for 15 pay-for-service programs, 17+ monthly events, six neuroscience labs, three sub-brands, and several major development and stewardship initiatives. • Oversaw digital communications, including email marketing, two websites, and social media. • Oversaw creative direction and content strategy for a website overhaul that elevated the brand and enhanced user experience. • Advised senior leadership on messaging for business development and internal and external communication efforts.• Managed vendor relationships and team efforts that advanced the brand, public relations, and marketing goals. Content:• Conceptualized, wrote, edited, produced, and/or advised on content for the following: press releases; editorial stories; blogs; the quarterly print newsletter BrainMatters (distributed to approximately 12,000 homes); marketing and business collateral; infographics; presentation decks; training material; promotional products; trade show booths; media buys; and video content for the website, special events, and in-house presentations. Brand:• Led comprehensive, one-year rebrand rollout that consolidated two separate brand identities into one master brand. This resulted in a refreshed digital presence that correlated with a 43% increase in session duration and a 10% decrease in bounce rate.Public relations:• Led team that garnered more than 752 media hits with a potential reach of 1.2 billion views in 2017. Major outlets included Yahoo!, HuffPost, BBC, Forbes, Time, Chicago Tribune, The Dallas Morning News, CBS, and Today Show.• Oversaw national communications effort for major building groundbreaking and subsequent grand opening that resulted in more than 130 hits and a potential reach of 105 million views between the two events.• Prepared leadership and staff for broadcast interviews and live speaking engagements.

Dallas, Texas, United States

Table 31 Productions is an indie-production company specializing in full service, script to screen, media production. Table 31 produces award-winning episodic and feature film projects.

Selected accomplishments:• Increased annual gala revenue by 68% over four seasons.• Increased number of auditions by 13% from ’11-12 to ’12-13 season.• Launched a digital marketing strategy that added a social media component, increased unique website visits by 37%, and expanded the email list by 260%.• Formalized an alumni cultivation and stewardship program, which activated a previously untapped donor base.• Spearheaded and implemented an online ticketing solution, email marketing solution, and online giving program.

Selected accomplishments:• Directed website creation and managed content.• Started company e-newsletter and email marketing campaigns.• Exceeded prior year event revenue each season for the annual fundraiser.• Consulted with the Executive Director to create and implement company controls, systems, and procedures that improved internal and external communication, and workflow efficiency, email marketing solution, and online giving program.

Dallas, Texas, United States

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