Senior Manager, Content Marketing
Execute marketing strategy and support marketing operations to support commercialization for first two FDA-authorized PDTs (for the treatment of substance and opioid use disorders).• Develop promotional content for patients and HCPs in multiple phases of the buyer journey: social media posts, eblasts, 1-to-1 sales emails, sales brochures, patient guides, onboarding presentations, and clinic tools.• Collaborate with internal stakeholders to ensure accuracy of materials and respond to program needs. • Write monthly internal newsletter to keep employees up to date on commercial progress and focused on corporate goals. • Drive new audience insights and inform strategic decision making by developing and deploying patient and HCP satisfaction surveys; sharing results internally; supporting brand strategy development with creative agency. • Manage MLR process to ensure timely submission and approval of marketing materials and to smoothly transition the process to a new tool. • Support logistics and content for speaker programs and advisory boards.
