- Building and enhancing CDP features to improve overall marketing performance.- Streamlining marketing processes with CDP to enhance efficiency.

- Mastered TikTok advertising solutions, simplifying complex product updates into clear, actionable guides or documents for clients.- Led B2B marketing strategy, created and managed the official website, handled LINE OA operations, and developed sales kits and roadshow presentations to promote products to agencies and key clients through workshops.

- Managed the LINE For Business website, optimizing features, enhancing SEO, and managing content to provide business clients with tools and guides like LINE Official Account and LINE Ads Platform.

- Collaborated with engineers and stakeholders to build the CDP product from scratch. - Managed CDP implementation, integrating data for 20 clients across the beauty, fashion, and retail industries.- Trained over 100 colleagues and created operation manuals to ensure clients effectively utilize and benefit from our products.

- Leveraged Google insights and social media trends to inspire editorial content.- Developed the LINE official account strategy, including content planning, visual standards, and LINE interactive modules for campaigns.- Executed integrated online and offline events, boosting LINE followers and enhancing event visibility.

- Planned and executed content and marketing campaigns on Facebook (190k fans), LINE (20k friends), Instagram (8k followers), and newsletters.- Managed user-generated content and improved SOPs for quality.- Initiated “Weekly Meal Plan” for VIP users, doubling page visits, gaining 50+ weekly VIP subscriptions, and becoming the most popular VIP service.

- Authored over 80 articles, leading to a 30% increase in website traffic.Managed and strategized content for the Facebook fan page, resulting in a 300% increase in followers.- Collaborated with a graphic designer to create at least 5 Facebook posts, each achieving over 100,000 reach and 500 shares.