Incoming BDA II starting August 2025

Supporting the Identity team in account management, authentication, and fraud analytics across Intuit's product portfolio.

• Presented proposals to potential partners, pitching our films to explore key marketing alignment opportunities• Streamlined a target audience-first marketing & growth strategy, measuring KPIs (CTR, ATL-BTL value, NPS)• Developed the campaigns, products, and deals of over 70+ partnerships across 8 countries for 6 film titles• Liased with 8 international offices monitoring local deals and diversifying marketing mix portfolios

• Managed cross-functional collaboration for internal database product, working with IT engineers, data analysts, and interface users to enhance search filter features on data pulling and reporting systems. Increased UX friendliness of varying accessibility tiers.• Built a Tableau dashboard of forecasting models that programmatically update to identify 4 fluxing factors that contribute to Korean box office success, informing post-COVID distribution release strategy in APAC markets• Developed forecasting for 3 film releases, using box office projections, test screening sentiments, & market trends• Automated the manual reporting and visualization process of PLF prices in Excel, reducing time-spent by 40%

• Conducted 56 competitive audits and 13 SME interviews to identify painpoints of Make-A-Wish’s event portfolio• Designed and launched 3 new donor events to drive $900K fundraising revenue growth for Make-A-Wish Georgia

• Led 8 focus groups to extract consumer insights for HUGO’s branding strategy• Conducted fashion market trend analysis & competitor research to identify gaps and expand omnichannel brand marketing • Presented 3 data-backed recommendations for future HUGO brand-split campaigns and acquiring Gen Z customers