Sold 360 digital & programmatic solutions and tech

Transitioned to AOL/Oath/Verizon following Microsoft/AOL Partnership

• Proactively generate incremental online display revenue from new and existing accounts. • Drive online display sales initiatives through continuous sales calls, attending internal sales team meetings, isolating specific opportunities and providing sales tools and online support to the existing advertising staff.• Consistently exceed assigned monthly budgets, quarterly performance objectives and annual sales goals.• Liaise & collaborate with the digital advertising sales managers in other Postmedia markets. • Assist with the roll-out of new online initiatives. • Build & strengthen current and potential client relationships.

• Drive national digital sales revenue through effective campaign strategy and innovative thinking.• Presenting campaign proposals to major advertising agencies and conducting learning sessions to increase awareness of product offering/technical capabilities.• Manage national client direct and national agency accounts.• Create unique and innovative RFP's and advise agencies where their campaign will be most effective.• Oversee national campaigns from inception to post-campaign reporting.• Optimize campaigns based on performance creating more value for the client and ensuring ROI.

This position was one that is multi-faceted and allowed me to learn and master new concepts frequently. I was responsible for processing online advertisements for www.torontosun.com and www.torontosun.com/autonet. In addition I was responsible for:• Conducting research and creating sales pieces.• Ad Trafficking• Advertising editing• Posting editorial content• Enhancing and nurturing both existing and new client relationships.• Posting and creating online marketing features and some editorial/advetorial content.• FatWire, Google Adwords and Google Analytics• Revenue tracking• Conduct online research using Omniture and Comscore• Use DART for Publishers to conduct reports on existing campaigns.• Use DSM to schedule campaigns.• Liason between local ad operations team & sales team.• Help with sales presentations & sales material creation.

My time with the Brockville and Area Community Foundation was one of the most rewarding experiences I have had. During this time I was able to hone my skills on: - Fund development- Donor development & relations- Charity/not for profit laws & regulationsI also got the opportunity to create and implement a fundraising initiative from start to finish. Based on that iniative alone the foundation was able to cover thier operating costs for the following year without outside donations and earnings on the fund. This allowed the foundation to be able to give more grants to the community.