Oversee sales, marketing, event operations, and external partners to execute event strategy and ensure necessary support is provided (HCD, EFA, CSC). Manage sales team, overseeing goals, pacing, pipeline, prospecting, etc., and setting strategy to drive revenue and increase retention. Manage budgeting process for booth/sponsorship and conference /registration builds. Manage floor plan build out; set pricing for booth rates, sponsorships, digital products, etc. Manage exhibitor support services including service kits and exhibitor hub; manage CSM. On-site oversight of trade show, manage pre/on-site sales. Manage exhibitor advisory board; host on-site meeting. Manage post-show debrief process, exhibitor follow-ups, etc. Oversee exhibitor surveys; analyze results and communicate to team. Set weekly sales goals/priorities, conduct weekly sales and marketing meetings.

Responsible for both sourcing/generating sales leads through active outreach and evaluating and developing potential sales leads generated through marketing initiatives. Communicating with marketing and show teams to stay in tune with business development strategies for the brands. Effective use of internal sales tracking systems to monitor growth and performance in designated products and services.

Responsibilities: Being an Account Executive on EFA (Environments for Aging) Expo, CSC (Construction SuperConference) Expo, Medtrade, and Medtrade Spring. On all shows I sell booth space, sponsorships, ads, and digital products. Prospecting new business for shows under healthcare brand at Emerald. Database entry and maintenance on platforms such as Salesforce and tracking all sales via excel. Displaying customer service for exhibitors on all shows. Working with the marketing and operations teams to ensure all sponsorships are fulfilled for exhibitors. Traveling and selling onsite at multiple shows during the year including my shows and others at Emerald.

Responsibilities: Prospecting new business for all 5 shows under healthcare brand. Database entry and maintenance on platforms such as Salesforce and tracking all sales via excel. Became an Account Executive in April of 2016 for EFA Expo, selling booth space, sponsorships, ads, and digital products. Displaying customer service for exhibitors on all 5 shows. Working with the marketing and operations teams to ensure all sponsorships are fulfilled for exhibitors. Traveling and selling onsite at multiple shows during the year including my 5 shows and others at Emerald.

Maintained social media sites for the Conference Center as well as the Cartersville-Bartow County Convention and Visitors Bureau. Traveled to various locations within the county to take photographs of events and certain areas of interest. Created a flyer for 90-mile yard sale event and a Visitors Guide for the City of Adairsville, GA.