Manage the strategic design, messaging and marketing of several medical products from concept to design, while collaborating with designers and copywriters to create packaging and brand story. Execute complex process of bringing a new product from concept to distribution for the medical market. Initiate and create brand centric campaigns focused on medical product launches for both retail buyers and distributors, increasing sales and brand equity.Generate gap analysis reports focused on competitive products to strategically align product launches with consumer’s demand, while standing out amongst a highly competitive market.Perform consumer research and position product marketing to stay in line with current trends in the healthcare industry.Create and manage promotional material and execute the setup and display for company trade shows including Florida International Medical Expo, ASM Microbe, and European Society of Clinical Microbiology and Infectious Diseases in Denmark Work with designers to create packaging using marketing guidelines for MedSchenker products , as well as print materials and additional marketing collateral. Communicate directly with clients to work on packaging and private label designs.

- Evaluated customers needs and offered products to serve their needs (primarily smaller owned brands tailored to fit specific demographics such as Korean Beauty and Japanese beauty products) - Managed skincare floor sales team as the Lead Skincare Floor Manager to introduce strategic sales processes and sales pitch to strengthen sales strategy- Worked collaboratively across multi-functional teams to initiate product learning courses and increase product knowledge, further increasing sales - Developed a TRUE passion for skincare and enabled others to feel the same