Monitor university social media channels on a daily basis. Create original, authentic and high-quality content for prospective student audiences. Collaboratively set paid and organic social media strategy for the university presence with the primary goal of growing engagement with prospective students and alumni. Make recommendations for content strategy on existing channels and creation of new channels. Work with other communicators on campus to ensure all university media channels are following best practices. Serve as the social media liaison to athletics department. Maintain content calendar. Track, report, and respond to social media metrics and engagement and adjust strategy as needed. Collaborate and assist with integrated digital marketing efforts that intersect with social media platforms.

Contributed to new branch growth through the creation and implementation of marketing events within the community. Worked closely with branch manager to ensure the success of daily operations to meet branch goals. Opened variety of consumer and business accounts and completed sales tracking, follow up calls, client onboarding and client retention. Assisted clients in multiple aspects of their accounts, such as mobile banking, account reconciliations, wire transfers, and other general account maintenance.Identified and completed referrals to other lines of business such as investments and mortgages. Educated and profiled clients using bank systems.

Used social media marketing tools to maintain organization's brand. Implemented a social media strategy and digital marketing plan for platforms such as Facebook, Instagram, and Twitter. Researched social media trends and nonprofit marketing strategies.