Emily Lane Email and Phone Number

Reported directly to the Vice President & Global Head of Communications and provided critical support for the Comms Leadership Team: driving organizational planning, business process and measurement, and budget planning and forecasting. Defined, drove and improved processes around recurring business touchpoints: Weekly LT meetings, quarterly offsites, strategic planning, workforce optimization, and budgeting.Owned creation of executive decks, operational dashboards, and detailed analysis to identify performance trends and opportunities across all communications teams in brands and functions.Lead training and development efforts for Gap Inc. Communications, including talent swap, stretch assignments, guest speakers and regular all-team meetings.Accountable for the management of Gap Inc's Localization function, including team management and budget management.

Lead all store-focused internal communication strategies to support flawless execution and a consistent customer experience across Old Navy’s North American fleet (over 1,000 stores). Managed and developed a team of three Specialists.Guided communications execution and change management strategy for internal announcements, including sensitive job eliminations, corporate restructuring, large-scale store closures, and complex executive shuffles.Provided strategic counsel to Old Navy’s EVP of Stores and other field executives to drive clear, consistent communication across the brand through executive speeches, presentations, key message guides, and more. Managed all on-stage content for Old Navy’s annual leadership conferences: Oversaw content and flow of all executive presentations, and managed all post-event audience survey data capture and reporting.Led the enterprise-wide implementation of a new store task management and communications platform – the most significant technological improvement for store communication at Gap Inc. in almost a decade. Developed a strategic communications plan to boost adoption, ensuring a flawless roll-out.

Re-structured the Store Communications team, creating separate work streams that enabled team members to develop a deeper level of expertise in their area(s) and build stronger relationships with key business partners.Led a massive cross-functional effort to turn Old Navy’s Store Portal into an intuitively-structured document repository with a branded look and feel – all without any back-end technology upgrades or incremental budget.Developed, piloted and launched a new mobile-friendly and targeted communications vehicle for Old Navy’s Upper Field, reducing the number of messages each leader received by two-thirds and enabling better execution through technology.Developed content, and executive messaging for Old Navy’s annual Store Manager Conferences, and served as point person for on-site production crew.

Wrote, edit, published and managed outflow of daily field communication for the Gap Outlet brand in North America. Managed design of internal store operations collateral, supported the production of employee conferences and events, and researched and test new communications vehicles. Created original design and layout for a new branded product training magazine and co-managed its launch; Wrote/shot/edited several videos for both employee instructional and engagement purposes; Re-launched and streamlined communications vehicles.

Responsible for daily field communications for five brands in three countries.Redesigned and improved daily field communication tools; Implemented new brand-specific field recognition programs; Updated and re-launched the company’s service training program.Created, designed and managed the company’s first-ever internal newsletter focused solely on the field employee experience.