Emily Craigen Email & Phone Number

Peterborough, Ontario, Canada

• Highly capable creator of traditional and digital communications, responsible for multichannel campaigns and initiatives to recruit prospective undergraduate students to the University of Waterloo.• Support the creation, execution and evaluation of MUR’s Search Engine Marketing (SEM) and social media advertising plan in partnership with MUR colleagues.• Support in maintaining an editorial calendar and cohesive strategy for on- and off-campus event campaigns and coordinate their use and distribution with MUR colleagues.• Write, build and edit traditional and digital communications that align with best practices and search engine optimization (SEO).

Peterborough, Ontario, Canada

• Plan and implement integrated marketing, communications and development strategy to support revenue goals for general operations and capital campaign.• Manage online presence with key focus on social media community engagement (craft content for organic and paid posts, monitor activity and provide analysis on Facebook, Instagram, Twitter and LinkedIn accounts).• Manage contact lists, curate content and provide reporting for email marketing and direct mail campaigns.• Manage media relations (write media releases, gather images and content, strategic pitching to news outlets and maintain productive relationships with media contacts).• Lead on all fundraising activities (event planning from concept to completion, securing corporate partners, liaising with third-party stakeholders, refining and growing major & monthly giving programs).

Lakefield, Ontario

• Created and implemented marketing plan & calendar.• Designed and produced all print & digital assets (signage, brochures, rack cards, digital graphics).• Created content for & managed website, blog, social media accounts and email marketing campaigns.• Spearheaded community involvement initiatives and sponsorships, forged strategic connections with community partners.• Planned and delivered special events (educational seminars community networking, internal team building).• Recruited, hired, on-boarded and managed Administrative Coordinator.

Lakefield, Ontario

Haliburton

•Created, designed and coordinated all print and promotional materials •Generated and edited content for quarterly newsletter, managed e-newsletter communications and implemented social media campaigns•Assisted with daily front office duties (answered email, phone and in person customer inquiries, booked reservations and processed payments)

Toronto, Canada Area

Created multimedia pieces for various projects to effectively communicate digital narratives.

Post Graduate Certificate, Environmental Visual Communication

Activities and Societies: Program President, Environmental Tech

Environmental Technician