Social media management for Ally Makes Magic, #befractional, Allenatore Coaching, Specialized Dental Partners, Highview National, Lasting Change and more!

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• Launched my fashion and lifestyle blog (helloemilyerin.com) and Instagram account (@helloemilyerin), managing daily content creation, writing caption copy, monitoring engagement, and conducting social listening leading to Instagram account following of over 19,600• Deep dive into analytics and metrics to create reports demonstrating consistent performance and brand metrics met per each campaign, using this information to pitch and gain new branded sponsorship and collaborations• Communicate with brands to regularly managing collaborations and secure sponsorships with companies like The Container Store, Sephora, Anheuser Busch, Lulus, Fabletics, Victorias Secret, Roku, Spanx, Winc, FabFitFun, Rent the Runway, and many others

The Emerging Professionals Inclusion Network is devoted to advocating professional development, promoting community involvement and expanding the professional network of our members. We provide insight and opportunities to help grow and shape the careers of associates at Raymond James.• Work on a cross-functional team of leaders firm-wide to distribute communications surrounding networking opportunities

• Manage and mentor interns each semester, evaluating workloads and professional behavior, coordinating professional development opportunities and setting up networking meetings with senior leadership within the department.• Reestablished University of South Florida Marketing Mentor program, working with USF leadership, mentees, and marketing senior management to provide professional development opportunities for mentees.• Selected to participate in Fall 2019 Campus Recruiting at the University of Florida, meeting and networking with over 1,000 students at the Career Showcase Event.• Collaborated directly with the Chief Marketing Officer on department-wide projects, including a strategic social media review and intern development opportunities.

• Worked cross-functionally to support two client groups internally: HR and Bank, Cash, and Trust• Manage projects and collaborate with creative agency to create marketing materials in support of client requests, including multi-media campaigns, direct mailings, associate anniversary certificates, presentation decks, creative concepts, campus recruiting materials, video projects, and more. • Created surveys using the firm's survey measurement platform, Qualtrics, and presented results in a clear, concise manner to clients• Developed email subscription campaign using Emma, a platform designed to provide targeted email marketing campaigns, to maintain client relationships while driving results with tailored automated emails automation• Built social media campaign for the Florida Resurrection House, providing 16 graphics, caption copy, and posting dates in support of driving donations and raising community awareness for the organization• Directed campus recruiting marketing materials development effort, working with creative team to develop email copy and design, presentation decks, social media graphics, website overhaul, and quiz for students

• Provide support to over 8,000 financial advisors for promotional needs and social media management • Assisted with migration of over 8,000 financial advisors from legacy platform to new social media management tool, including management and preparation of firm-wide communications• Supported mobile app development and growth by creating new resources for advisors, sending firm-wide communications, and training the team to promote growth, resulting in over a 2000% increase in mobile app usage from the legacy platform• Spearheaded intranet resources overhaul, redesigning current web pages to better organize resources in a more efficient manner while creating and adding in new resources tailored to the optimal social media experience for financial advisors firm wide• Trained marketing professionals on how to provide support to advisors seeking assistance with social media platforms• Managed relationship with external vendors, providing insight into firm operations and business needs for promotional materials and stationary as well as social media needs and technology troubleshooting

• Coordinated advisor opportunities with national publications such as Forbes, InvestmentNews, Financial Times, and Barron's• Communicated with up to 1600 financial advisors at a time about national recognition opportunities, fielding questions and providing guidance throughout the application process• Issued press releases announcing Private Client Group news and recruiting successes to key trade media outlets• Wrote, edited and submitted award nominations such as InvestmentNews' Women to Watch Awards to position the firm and financial advisors as industry leaders• Edited and created public content to be shared on the firm's thought leadership blog, Commentary and Insights, as well as hundreds of personal advisor websites• Researched and learned about the financial services industry, gaining an understanding to write and communicate around financial topics within areas such as Estate Planning, Retirement & Longevity Planning, Family & Life Events, and Business Ownership• Gained understanding and troubleshot back end of SiteCore 8 platform involving code, keywords, and organization of resources• Managed submitted editorial initiative to national publications to spread awareness of Raymond James thought leadership among financial advisor audiences• Prioritized and balanced 5 to 10 projects weekly, meeting and beating deadlines while providing quality work• Managed incoming media requests, providing information and latest industry research to reporters on tight deadlines

• Selected as the only University of Florida Kendra Scott campus representative and ambassador.• Promoted Kendra Scott on campus with exciting events, community social media engagement, and grassroots marketing.• Communicated with professionals in the Kendra Scott home office in Austin, Texas as well as employees within individuals stores (Jacksonville, Orlando, and Tampa) to coordinate events and trunk shows.

• Acted as a stylist and personal shopper to customers by learning who they are, sharing the latest fashion trends, and helping them create customized looks to fit their lifestyle• Consistently looked for ways to go above and beyond to provide excellent customer service in the store, especially during the peak holiday season as a seasonal employee• Advocated for Kendra Scott as a brand ambassador, sharing the brand's story in the store and the community • Fostered a family culture among fellow employees and customers by approaching every interaction with encouragement and positivity

• Neworked with retailers to establish corporate sponsorships for student scholarships and programming through dinners, on-campus visits, and meetings with Warrington College of Business leaders.• Promoted interest in the retail minor and careers in retail through tabling on-campus, working with students, and maintaining the office environment and front desk.

• Hand-picked as one of 30 emerging leaders within the Warrington College of Business to provide mentorship services to a selection of over 6500 business students and actively participate in weekly professional skills trainings. • Advised an average of six students weekly on resume critiques, interviewing techniques, and cover letters, aiding with internship acquisition and career development.• Worked with students to identify various internship acquisition strategies• Developed and expanded resumes and LinkedIn profiles with a success and result orientation• Relayed networking tips to engage corporate recruiters, especially at Career Showcase• Conducted professional interview preparation and mock interviewing• Identified leadership opportunities within the University of Florida

• Coordinated daily phone calls by searching for clients who may be interested in social media services such as account management, ad services, and Instagram account growth.• Sent approximately 50 direct messages daily to influencers and brands and generate an average of 10 calls per week for Jumper.

• Collaborated with cross-functional teams in Australia, Latin America, Canada, and Europe to conduct a global trend analysis and research within the coffee and appliance industry. • Directed competitive analysis requiring global consumer and market research within each region to uncover the current coffee consumption, habits, and trends that are influencing appliance growth within each market and driving opportunities for the future. • Made key recommendations to a panel of directors in the marketing division based on quantitative research, understanding our US target market is 64% of Americans drinking coffee daily and creating recommendations for new machines encompassing gourmet coffee drinking based on the fact that gourmet coffee consumption has risen to 41% past-day in the United States• Supported Appliances and Cookware Division through research, competitive analysis, ideation session participation, and product development, specializing in packaging competitive analysis of over 230 appliances from over 7 retailers and a coffee grinding analysis including units share and dollars sold for 40 distinct coffee grinders across the United States and Australia• Formulated a comprehensive presentation to key directors within the marketing department to expand the knowledge of global teams and to uncover insights to inspire new innovations, leveraging findings from the global trend analysis to make recommendations for new products to enhance Newell Brands' global beverage funnel

• Took the initiative to rebuild the Retail Society from near scratch including recruiting and managing a high-functioning executive board, executing a brand refresh, and auditing club mission and purpose, leading to an increase in membership base of over 75 percent and receiving the Warrington College of Business Most Improved Student Organization Award. • Strengthened the organization’s purpose and established contact with over 40 companies to improve member satisfaction, ultimately resulting in improved membership attendance and club direction. • Directed and assisted executive board members to perform tasks such as marketing club events through social media, keeping track of member points and requirements, and planning club meetings and events resulting in a high value proposition that will establish the club’s role and purpose for future years.

• Served on the executive board during weekly planning meetings, focusing mainly on budget, speakers, and fundraising opportunities.• Contacted and coordinated with international companies such as Nordstrom, Target, and Walgreens as well as local businesses to give information sessions at meetings. • Maintained key relationships with restaurants and businesses, establishing Retail Society fundraising nights and promotions.

• Served as a member of the St. Petersburg, Florida Boutique team providing specialized fashion and apparel advice to guests. • Ensured high levels of guest satisfaction through sales service and customer service skills. • Managed the cash-wrap area, operated the cash register and handled transactions and gift-wrap with customers.

• Owned and operated online jewelry business, hand-making products for over 70 customers.• Marketed products through social media platforms by advertising promotional codes to increase sales.

• Communicated with and managed the schedules of 280 chapter women, maintaining a strong system of organization through a Google Drive that I shared regularly with the chapter women. • Distributed information to 280 active chapter women, large alumni base, house staff, and Executive Board.• Risk managed functions, filing reports and upholding strong standards of Zeta Tau Alpha nationals.

• Promoted Zeta Tau Alpha’s Breast Cancer Awareness national philanthropy event “Linedance” attended by over 1,500 people. • Enhanced the participation rate by maintaining a social media presence, leading to $35,000 raised for the cause in 2015. • Elected to this position twice, becoming Assistant Director again in January 2017. • Managed the social media and marketing campaign for Zeta Tau Alpha's Linedance in March 2017.

Ever since joining Zeta Tau Alpha, I have been passionate about our philanthropy, Breast Cancer Awareness and Education. Serving on the Paint Me Pink 5K Marketing Committee allowed me to give back to those who have been impacted by cancer by raising funds as well as awareness. I prepared and strategized a social media campaign involving usage of Facebook, Instagram, and Twitter, leading to 650 5K registrants, relentless in pursuit of raising $35,000 for our national philanthropy, Breast Cancer Awareness and Education. In my role on the marketing team, I generated marketing content for Facebook, designing and editing Facebook cover photos and 120 profile pictures through Adobe Lightroom and Adobe Photoshop. Networking with the Gainesville community by coordinating events to reach out to students, I worked with 7 different businesses to obtain sponsorships and fundraising nights.

As Membership Enrichment Chairman, I presented information about membership, leadership, wellness, and alumnae programming in front of over 80 people. I organized and facilitated workshops to educate all 250 members on our foundation, developing programming around key areas.

• Engaged with social media followers on Twitter, Facebook, Instagram, and Snapchat, monitoring fan's posts about PDQ and maintaining a positive brand image. • Executed social media strategy by researching industry trends while maintaining PDQ's cohesive social media image. • Managed the social media platforms by creating, organizing, and editing content daily.• Led influencer communications, spreading the word about PDQ through local and community marketing.

• Assisted students and faculty with speaking skills, speeches, and presentations. • Selected to be one of 10 consultants from a pool of over 150 students in business speaking classes. • Improved 25 clients’ communication skills by brainstorming topics, drafting outlines, drawing up PowerPoint slides and coaching them in best speaking practices to ensure their success in academic coursework. • Addressed speech anxiety, client doubts, and client hesitations building rapport and easing anxiety.

• Covered all Center for Leadership and Service events and outside service events through videography and newsletter articles. • Learned essential social media skills, promoting dozens of service events through platforms such as Instagram, Facebook, and Twitter. • Held six office hours and attended meetings weekly, demonstrating commitment and time-management skills. • Learned to work with a new team and took on more responsibilities when the Center for Leadership and Service merged with Student Activities and Involvement.

• Worked with press releases, media and communications plans, as well as marketing strategy, primarily in Microsoft Excel and Microsoft Word. • Created sales reports using Altru and Excel. • Gained understanding of Graphic Design, working primarily in the Adobe Creative Suite, more specifically in Photoshop and InDesign. • Designed billboard in Photoshop for the Horst P. Horst exhibit to be displayed in the St. Pete and Clearwater area. • Familiarized myself with Salvador Dali's works, current exhibits, and the permanent collection. • Created promotional materials while staying on brand. • Worked on a team with other interns, redesigning the menu as well as the chalkboard and signage for the Dali Museum's signature restaurant, "Cafe Gala."• Networked with local businesses in the area using canvasing and print marketing tactics to reach our target audience.

• Updated the promotional posters and materials to be current with upcoming shows and events each day. • Created Press Releases and Media Fact Sheets for shows in the upcoming season.• Gained knowledge regarding social media marketing. • Invited people to like our Facebook page, attributing to 200+ more views on Facebook posts on average per week. • Updated Facebook with the latest shows in the lineup. • Spearheaded a project with Yelp, adding events and learning the process of using Yelp for business purposes. • Managed and came up with new ideas for the Pinterest page. • Conducted a comparative venue study, learning that other venues used blogs, Pinterest, and Spotify to engage with their audience. • Used the program Tessatura to add new constituents to the mailing list, allowing for a direct mail marketing campaign. • Delivered flyers around the Tampa Bay Area, networking with various business owners on behalf of Ruth Eckerd Hall. • Updated budget sheets to be a current reflection of marketing expenses.

• Volunteered two hours per week with three-year-old children in a classroom setting, promoting academic growth.• Demonstrated communication skills, commitment, and responsibility while working with children weekly.

• Coordinated clothing drives while working on a team of 40 members, delivering food and clothing at Gainesville area shelters. • Promoted the drives through social media groups to obtain donations from the community.

• Served as a mentor to fourth and fifth graders in an academic-based enrichment program. • Developed children's skills in mathematics, science, and reading• Learned how to communicate and teach in front of an audience.