3 month FTC responsible for NIVEA Face Care portfolio (Moisturiser & Anti-Age). Key responsibilities include: - Developing & implementing IMC launch plans for Q1 2018 NPD, including adapting TV creative, CAD approval process, digital content adaptation, print partnership & advertorials- Developed product strategies & led comms briefing for upcoming NPD launches - Responsible for A&P management across Care & Cleansing portfolios for both AU and NZ- Responsible for managing GTM process for Face Care NPD and relaunches, including leading cross functional team to artwork management & liaison with regs & GBU- Led cross functional team to create and develop project launch evaluations for 2019+ NPD launches, including developing strategy, product positioning and 5P launch plans

Responsible for brand management of Colgate’s largest sub-brand, Colgate Total toothpaste (worth £65M RSV), with line management & responsibility of ABM looking after Mainstream & Kids toothpaste (worth £35M RSV). Key Achievements:• Successfully launched a new premium tier of products to drive ASP and share growth, supported with full IMC & multi million pound media investment. Over-delivered on sales growth target by +34%• Led cross functional team to develop & implement recovery plan for Colgate Total base business, resulting in +18% growth in RSV, & delivering the highest brand shares in over 2 years • Developed and supported ABM to deliver +27% sales growth YoY on Mainstream & Kids portfolio • Managed full process of NPD launch including trade story sell in to retailers, P&L, GTM planning, & execution, resulting in listings in all accounts with strong distribution of 70%+Experience:• Worked on Global project to develop UK portfolio evolution, trade sell in, internal engagement & media launch • Managed multi million advertising budget & briefed, developed & executed full year media plan, including new Global Equity campaign pioneered in the UK• Responsible for line management of ABM, with dotted line responsibility for Mainstream & Kids toothpaste. Led regular 121s, coaching & development.• Monthly share analysis & diagnostics on commercial forecast, including working closely with Sales team to develop action plan to combat any issues• Responsible for organising internal Brand Plan sell in event, including event management, co-ordination of decks, aligning cross functional team & ensuring consistent theme and clear messaging throughout event

Responsible for the brand management of the Whitening portfolio, including managing the launch of category breakthrough NPD supported with IMC & strong in-store plans.• Successfully managed full launch of Colgate Max White Expert White NPD, delivering +18% growth to Premium Whitening, winning ‘Top Launch 2015’ in Grocer & voted best Oral Care launch by key national retailer• Identified & secured a brand partnership opportunity with leading global make-up brand for a gift with purchase promotion, delivering 118% increase in non-promoted RSV vs prior period• Worked with Divisional team to develop 3 year innovation pipeline, including providing inputs for Bases II test on future innovation concepts to identify size of opportunity• Responsible for transcreation of TV advert for UK market, including full management of Clearcast approval process • Managed multi million advertising budget & developed & executed media strategy for successful launch• Developed online video content to promote on social media to drive awareness, engagement and beauty credentials• Managed full go-to-market process for all Whitening & Freshening NPD, including retailer sell-ins, leading cross-functional team to meet key timelines and presenting to Directors to gain approval at key project stages• Line managed temporary Marketing Intern, who supported the Oral Care team with ad hoc admin and digital campaigns• Led whitening insights project to understand overall market dynamics and identify growth opportunities

In this role, I was responsible for developing the strategy and managing key projects across the portfolio; delivering brand growth and improving profitability.• Developed portfolio strategy for sugar bags (worth £109M RSV) building in key consumer insight to streamline the range, optimise performance and identify key opportunities for growth• Developed strategy for Indulgent Candy business (worth £18.6M RSV) to deliver short and long term business growth, working closely with the Consumer Insight team, scoping out a potential new innovation platform• Led the creative development for new OOH copy for one of our big bet NPDs, building in key insights from previous ATL brand executions• Led the redesign of packs and SRP for a big bet NPD to address poor launch performance, including aligning with key stakeholders both locally and centrally

In this role, I was responsible for managing Kenco Millicano driving double digit growth (+20%), maintaining market leadership and improving profit margin. Before this, I was responsible for driving the performance of the core portfolio within the Kenco range (worth £176M RSV), whilst also supporting the SBM on developing & managing brand equity campaign.Key Achievements:• Managed the launch of our 2014 big bet NPD for Kenco Millicano from idea to market (I2M) including consumer research, packaging & product development, selling in to key retailers, full IMC development & campaign management including cross agency management (creative, experiential, digital & media agencies). This delivered incremental RSV of £2M in first 5 months, 3 x RSV of closest competitor NPD in their first 5 months of launch. • Briefed & worked on the creative development for Kenco equity campaign ‘Coffee vs Gangs’, which achieved industry acclaim, including shortlist for a Cannes Lions award & Silver at European Effies• Managed full pitch process to find a new Strategic Partner for our loyalty scheme, including briefing, decision, feedback, implementation and transition• Identified new Operational Partner, with improved loyalty management credentials, driving cost reduction of 33% for the business • Successfully worked closely with factory team to improve processes and resolve issues with printing loyalty codes on packs

As Brand Executive, I was responsible for supporting the SBM on all aspects of brand management from strategic brand planning to implementation of ATL & BTL campaigns. As Trebor is part of the Cadbury sponsorship of London 2012 Olympic Games, I had the unique opportunity to lead all BTL aspects of the marketing campaign to advertise our on-pack promotion, offering consumers a chance to win London 2012 tickets with a VIP lifestyle. Experience:• Full involvement in strategic brand planning process for Trebor mints – including defining SVC, writing SWOT and consumer mapping• Supported SBM in building gum strategy for 2012 and beyond – including data analysis, consumer insight meetings, customer workshops, working on recommendations for European Category Director• Supported development and implementation of ATL campaign for Trebor promotion – including creative, media plan and managing approvals process (senior stakeholders, legal, corporate affairs and LOCOG)• Cross-agency management – full responsibility for digital & promotional agencies and managing full cross-agency meetings• Presentations on brand and campaign plans to senior stakeholders (including CEO & European Category Director), sales teams, internal colleagues (brand forum of >200 colleagues)• Responsible for budget management of 2 brands – including extensive use of SAP• Responsible for reporting on market performance of brand & category – extensive use of Nielsen and Kantar systems

In this role I was responsible for advising and supporting the local brand teams with their communication strategies to successfully meet brand objectives. Key brands include Felix, Bakers, Nescafé Gold Blend, Buxton and San Pellegrino.• Acted as a consultant to the marketing teams on all aspects of media campaigns from strategy to implementation.• Developed in depth knowledge on each brand including key overall business objectives, challenges, consumer insight and TTL marketing activity. • Worked collaboratively and challenged our media agency on the planning and delivery to ensure each media campaign is the most efficient and cost effective. Responsible for assisting in the evaluation of the campaigns against key planned targets.

Responsible for supporting the Oral Care and Personal Care consumer marketing teams; working closely with the brand managers and in particular, helping with preparation for the yearly business review.