Emily De Leon Email & Phone Number

• Digital Real Estate Creation: designing digital real estate assets, crafting lead generation websites that serve as powerful tools for driving business growth. Leveraged advanced SEO tactics and optimization to enhance website performance and elevate online presence• Digital Marketing Consulting: strategic digital marketing consulting engagements encompassing social media marketing, website design, content creation (blogs, podcasts, personal brands), on-page SEO, and Google My Business optimization for select clientele.

• Worked closely with the CMO, helping with administrative tasks and pushing projects forward.• Created and managed social media ad campaigns, optimizing content for maximum engagement and reach.• Designed and developed compelling landing pages to drive conversions and enhance user experience.• Created content, edit and post videos on social media accounts, ensuring that all videos are optimized for maximum engagement and reach.• Developed digital marketing assets including email, web copy, and blog content for use in marketing campaigns.• Planned and executed all aspects of content marketing campaigns across various channels (social media, email, website), from ideation to reporting and optimization.

• Designed, built, and maintained website using content creation tools, management tools, and digital media.• Created content, edit and post videos on social media accounts, ensuring that all videos are optimized for maximum engagement and reach.• Develop digital marketing assets (email, web copy, blog copy, assets, etc) to be utilized in marketing campaigns• Planned and execute all aspects of content marketing campaigns (socials, email, site, assets) – including ideation, calendar management, creative briefing, implementation, segmentation, QA, deployment, testing, reporting and optimization

Toronto, Ontario , Ca

• Website Redesign: Redesigned The Sector's website, focusing on user experience optimization to ensure seamless navigation and improved audience understanding.• Content Strategy: Took charge of crafting and managing blog posts that resonated with our audience, fostering meaningful connections with partners, and ensuring alignment with the company's objectives.• Social Media Management: To increase brand awareness and engagement, I organized a thorough social media strategy that included making interesting captions, content calendars, and creative content creation.• Newsletter Creation: Developed and sent out monthly newsletters that efficiently informed our subscribers about company updates, industry insights, and interesting content.• SEO Expertise: Implemented on-page SEO techniques across websites and blogs, enhancing visibility and search engine rankings, which increased organic traffic and improved online discoverability.•Brand Building: This involved crafting a compelling landing page and intuitive intake form, and a distinctive logo towards efforts for tackling homelessness in Canada.

Toronto, Ontario , Ca

• Worked with leadership to create a marketing plan that aligned with company goals and values.•Support the Web development/management using WordPress and HubSpot CMS.•Developed an editorial calendar for managing content, authors, and publishing dates for the blog.

Jacksonville, Fl, Us

• Worked on CCW Safe, Triad Financial Services, GATE Express Carwash, Danimer Scientific, and Telescope Health accounts.• Generate and execute new ideas for growing audience and engagement across digital platforms.• Create content calendars and implement social media assets including graphics, infographics, and photos that are consistent with brand guidelines and voice.• Developed creative briefs and managed creative process, client approvals, and release.• Collaborated with creative and account services departments to brainstorm concepts.• Assisted with new business projects and creating traditional ads.

• Created the social content development process, including social media calendars and posting schedules for Pet, Sleep, and Media Realm.• Extracted and analyzed social media analytics, including engagement and campaign KPIs to drive continuous improvement.• Acquired potential brand collaborators.• Explored new ways to get more clicks on affiliate links.

• Supervised team in managerial role to ensure efficiency in completing task lists, scheduling of breaks/lunches and placement of daily/weekly food orders.• Thrived managing and improving Ebar’s Instagram page. • Increased Instagram followers from 288–384, brand engagement rate from 4%–10% and interactions by 119.8% in March 2020. • Researched the coffee industry, conducted a trend analysis of content creation for competitors, identifying their content pillars, interactions with customers and promotions to see how it could help Ebar’s profits and growth. • Documented monthly statistics for social media traffic, engagement, lead generation and optimized for the following month.