I started my marketing career within Commercial Property after completing a Business Studies degree at The University of Northampton. More than 16 years on and I have developed skills and experience across a range of marketing disciplines from advertising, sponsorship and point of sale through to more detailed knowledge of PPC, lead generation digital campaigns, social media, websites, CRM and insights. My main experience over the past 12 years has come from working in the automotive industry and running successful integrated launch campaigns, as well as sponsorship event activation, lead generation tactical campaigns PR and social media activity. All of this required budget management, reporting and analysis. I have led various teams over my career, shaping the design and creating new strategies to achieve business growth. Coaching and mentoring has been key to achieving successful teams and results.I’ve worked for 6 months in 2024 as Head of Marketing at Arval UK but needed to take time away from work to look after my young daughter.