Manages the full lifecycle development and implementation of digital consumer marketing campaigns, promotions, content, and experience optimization projects for Wireless AT&T products. Contributes to the development of AT&T’s cross platform strategic direction with a focus on continuously improving the digital experience through innovation, creating new ideas/pages/modules that meet business goals.• Builds and coordinates a shared vision with multiple departments to gain support for strategic initiatives and balance the needs of multiple stakeholders. • Responsible for making sure producers are maintaining project schedules, tracking deliverables, and establishing priorities. • Provides direction for graphic designers, copywriters and front end developers through content strategy, merch plans and group meetings helping to achieve site goals by utilizing web best practices, clarifying strategic requirements, and managing expectations.• Supports director and AVP level leadership by defining objectives and strategies for user experience and content. • Leads a team that launches multiple offer pivots, mobile devices, and accessory projects launches on a weekly basis.

• Responsible for all wireless digital projects releasing into production, with an emphasis on wireless accessories, tablets, wearables, phones and postpaid offers for att.com. • Lead a team remotely, focusing on new acquisition and upgrade customer base. Core focus for the last year on digital transformation with strategy, data analysis and AB tests for site optimization. • Key point of contact for Director and VP communications on large digital initiatives. Partnership with GTM product marketing stakeholders for new product releases into the online space. • Merchandising and strategy development for the consumer wireless product line. • Managed project lifecycles through ideation, content, design, implementation, and development. Campaigns are executed with speed, consistency and without sacrificing quality or the customer journey. • Collaborated with technical teams (Catalog, Content Implementation, and developers) to rollout new creative digital experiences and custom components.

• Program management of Microsoft Bing Ads case studies (Microsoft Advertising). • Interviewed corporate account managers/business owners to develop the story of how Microsoft Advertising grew their customer acquisition.• Partnered with Product Marketing Managers to leverage stories to showcase their SEM product extensions.• Polished content for the following marketing collateral: Social media, case studies, newsletters, eBook, blog posts, infographics, and white papers. • Expanding marketing tactics to international markets with localization.

• Managed 3,000+ web projects for Microsoft employee internal site, supporting our Bing Ads ‘GTM’ stakeholders with the release of advertising product extensions, and amplifying marketing tactics online. • Bug bash testing during site migration to new platform. • Email marketing campaign management, responsible for analytics insights within Salesforce. • Introductory experience within Access and SQL database management.

• Responsible for content management/SKU publication within nordstrom.com. • Launched online marketing campaigns for Luxury brands, such as Chanel, Tom Ford, and Louis Vuitton. • Communication/partnership with vendors and our ecommerce buying team.

• Pilot team to launch nordstromrack.com. • Accounting, budget, and financial management.• Developed ongoing communication with regional, national, and international partners. • Highly organized and accurate; strong analytic and presentation skills.

• Built a $2M business for Nordstrom prosthetic program supporting the Susan G. Komen foundation.• Awarded top 10% of sellers’ companywide for Nordstrom retail stores. Seven years of sales experience. • Gained knowledge of visual merchandising and inventory management within retail.