As Harbin Clinic's Sr. Marketing & Patient Experience Manager, I work cross-organizationally to strategize and execute plans for Harbin Clinic's brand, service lines, patient experience and employee engagement initiatives. This includes:-Managing patient-facing marketing campaigns, which include social media and reputation management platforms, supporting the digital content aspects of our marketing programs, and developing intentional content journeys to create impact at every point of the patient's journey. -Collaborate with a variety of stakeholders and leadership including internal partners and external agencies/consultants to identify and achieve business goals. -Develop patient experience KPIs, goals and reporting processes. -Identify and implement systems and internal processes enabling Harbin Clinic to consistently provide a best-in-class patient experience at every visit. -Identify key areas of opportunity for patient experience improvement, and develop actionable strategies to implement throughout the organization. -Oversee content marketing materials in Harbin Clinic's brochures, blog, press materials, etc.

- Managed Harbin Clinic's marketing strategy, including physician and practice awareness, brand identity & development, and community partnerships through targeted campaigns and promotions. -Developed marketing campaigns that provide cohesive and consistent messaging amongst specialties with multiple locations through traditional and digital advertising, events, and internal promotion.-Collaborated on continuous content and concept renewal for Harbin Clinic throughout Northwest Georgia and develop strategic dialogue amongst physicians. -Developed and implemented engaging campaigns that provide successful and measurable metrics in patient acquisition and retention.

-Facilitated launch marketing collateral in Mohawk Group's commercial segments: Healthcare, Workplace, Educational, Government, Retail, Senior Living-Managed and oversaw national and global events including trade shows and elevated customer experiences with budgets upwards of $700,000. Responsibilities included development of creative exhibitor space, budget management, event set up supervision, problem-solving, assessing ROI and post-event evaluations.-Implemented strategic and engaging product and service communications across multiple channels for segment goals. Including print, digital, social, and B2B strategies. -Managed a marketing plan for Mohawk Group Commercial hard surface products and Durkan's hospitality segment-Ensured effective control of marketing results and take corrective action to guarantee that achievement of product marketing objectives falls within designated budgets and strategy-Continuous concept and content renewal based on relevance to end-users, business goals and general segment needs-Created ongoing strategic dialogue with Product Development

- Managed marketing plan and corresponding budget for Quick-Step's hardwood,laminate and resilient lines-Elevated Quick-Step's brand structure through creation of TEK strategy for allproducts, fostering a stronger relationship with distributors and customers- Coordinated advertising and public relations campaigns; represent brand andnew product offerings at events and sales meetings

The ideal liaison and representation between Risk Innovations, LLC and their current and prospective agencies.•Acted as Risk Innovations point person for agency distribution system for new business specialists and others within the organization•Completed quarterly agency evaluations and establish corrective agency action plans to address areas of concern or opportunities with partner and prospective agency•Created and implemented marketing initiatives with the goal of increasing product awareness and increasing new business submissions and premium, and retaining existing accounts•Effectively communicated Risk Innovations value to customers, and potential customers, to promote new submissions and sales•Participated in State insurance trade shows and other events to market product and continue/develop relationships•Planned, organized and executed marketing and sales programs

Communications Chairman - June 2013- June 2016InVEST Chairman - July 2012 - June 2013

Specializing in commercial insurance marketing. Drafting proposals, submissions and working alongside agency producers and company marketing teams.Sales Team Management - accountability and referrals for producers in Commercial Lines, Personal Lines, Health and Group Benefits, and Athletic Insurance. Manage sales meetings and production reports.

Public Relations writer for Harbin Clinic in Rome, Ga, specializing in press releases, web content, promotional literature and events in the Rome Community. Work with marketing manager, social media, medical professionals and community events.

Student supervisor of the Public Relations Office at Berry College. I develop press releases to send to local outlets, manage a staff of five peers, assist planning of major events on campus and manage the office.