Emily Farmer Email and Phone Number

Developed conversion improving online initiatives in both PLPs and PDPs to drive sales and customer engagement.Optimized site deliverables calendars, site activations, floorset launches and collaborated cross-functionally with channel partners for promotional wins.Analyzed website traffic and user behavior to make data-driven decisions for site enhancements.Implemented search best practices to improve product discoverability and drive organic traffic growth.Collaborated with Creative, Site Experience, and Operations to launch new navigation, landing pages, categorizations as new assortments are introduced.Utilizing WTD, MTD, QTD deep dives to pin point opportunities, trends, and future cross-selling product recommendations.

Financially responsible for purchasing 23 classifications sold at 280 stores nationwide, with an annual sales plan of $15M.Cross-functionally initiated digital product catalog with ecommerce and marketing in place of print mailer to reduce company expenditures.Sourced drop ship partnerships and product to drive volume to our digital commerce without affecting bottom line.Initiated monthly ecommerce meetings with buying and ecommerce management to review productgrouping, update trends, and brainstorm upcoming seasonal shops.Contributed to the Open-to-Buy and Daily Sales and Markdown Forecast utilizing BI reporting and Oracle pricing systems.Conceptualized and developed monthly deliveries based on class plans to achieve company sales volume and gross margin goals.Attended New York market to strategically select product and shop competitors.Product categories: Private label apparel, Soft home decor- indoor/outdoor, basic bedding and bath

Forecasted sales/ markdowns, planned product assortments and managed vendor relations.Analyzed business for buying team and management, spotlighting areas to grow or discontinue.Served as point person for reconciling purchase order and vendor issues.Evaluated and executed promotional pricing and markdowns to increase sales.Surveyed marketplace for category trends.

Designed initial digital commerce proposal for soley brick and mortar business, spearheading the beginning of a now high-volume business. Initiated operations reorganization to track profitability, client engagement, team developement.Produced clientele program to increase sales conversions in each store location, working with each team member to utilize individual strengths.Collaborated in pricing structure and introduced markdown cadence.Developed and implemented visual re-merchandising biweekly to refocus on newness in product launches, refresh markdown merchandising while driving volume.Monitored local and national boutique market to pinpoint opportunities for brick and mortar and site.Proposed store redesign with current and aspirational competitors’ floor plans and merchandising strengths.

Collaborated with Regional Manager on top 5 earning accounts.Initiated company's social media strategy and content calendar.Designed Influencer 'buy now, wear now' trend email blasts, to drive volume in chase buys.Forecasted trends, created concepts for PD team to develop product during factory visits overseas.Visually merchandised showroom for each market based on trend analysis of Fashion Week.Led product development with Design team with data-backed insights from consistent reporting and account feedback.Developed new team members and lead team on large-scale projects.Responsible for producing product copy for all accounts.

Partnered with divisional heads to develop policies and strategies.Cultivated new product opportunities and location specific assortments.Amplified clientele program with personal styling appointments and tailored communication.Formulated social media strategies to build brand awareness.Updated visual displays regularly to boost sales.Managed sales team, including hiring, training, scheduling, supervising, and creating a strong team culture.Spearheaded event planning with hotel management to drive store traffic.

Merchandised showroom for each market .Styled photo shoots of new collections.Managed vendor and account communication, pricing, and overall relationships.Produced detailed post-market recaps for sales team. Coordinated orders and shipments with warehouse and corporate offices.Actively pursued editor relationships to create press opportunities.

Fashion show productionsSample prep for shows and eventsFulfilled showroom and sample requestsMaintained press kitsUpdated press booksManaged invite lists, contact database and line sheets

Produced press release copy and graphicsMaintained showroomOversaw intern team and delegated tasks per management directionAttended and assisted in all client meetingsTracked client press and updated press booksManaged sample shipmentsOrganized and executed fashion shows