My role as a Music Brand Partnership Agent is to find meaningful partnerships and alignments for the agency’s 1600+ music touring clients. In nearly a decade of working in music partnerships and branding, I have seen the landscape develop from a relatively simple world of tour sponsorships, music video product integrations and media ad syncs, to a complex, digital world where brands capitalize on an artist’s ability to connect with fans at any time. Branding now occurs through multiple platforms that permit a wide variety of creative deal structures and competitive pathways to showcase talent.In this role, I am responsible for orchestrating all types of alignments for our clients including but not limited to commercial endorsements, brand ambassadorships, licensed lines, live event/tour sponsorships, public appearances, private/branded performances, PR and/or cause-marketing campaigns, social and digital campaigns and, now with increasing frequency, livestream performances.An ability to sell talent, negotiate with brands, and serve as the liaison between the talent and the brand during the fulfillment of a deal, are just the tip of the iceberg in what in takes to be successful. Beyond those skillsets, effective branding requires a deep understanding of each artist: what makes her tick, what her needs are, and what her dreams are. Effective branding also requires the ability to communicate and collaborate with all the participants: talent, managers, touring agents, labels, publicists, publishers, media, attorneys, business managers and brand representatives.
Listed skills include Event Planning, Public Relations, Event Management, Social Media Marketing, and 6 others.