Leading the exaqueo Employer Brand Practice and team developing and launching employer brand strategies and creative to help our clients go beyond EVP and define their employer brand relationship

exaqueo (ex ‘ACK we-o) is an employer brand and experience consulting firm. We bring meaning to the employment relationship through insight, brand, and experience, transforming how employers attract and retain talent who will thrive. Our consultative-led approach means we run every engagement with exceptional project management leadership. We also offer full-service creative and digital development. Our client-facing team of former in-house practitioners serve in our workforce insight, employer brand, and candidate and employee experience practices: // Insight + Research //We uncover and understand the employment relationship: candidate and employee perceptions, needs, behaviors, and experiences.// Employer Brand //We build and market the employer brand: defining the shared and authentic perception of the employer.// Candidate + Employee Experience //We strengthen and sustain the relationship: through meaningful and aligned candidate and employee experiences.Our custom approach means everything is unique to your organization. And our rigorous research process ensures you have real data to understand your specific employee and candidate preferences and needs.

"It’s clear in how you approach meetings, how much you know about leading organizations through this process,” — Head of Talent Acquisition, grocery retail chain | "We are in a better place today than before with our employer branding thanks to your team,"— Senior Manager of Talent Acquisition, hospitality organization |Our story: https://www.exaqueo.com/company :: Employer brand insights: https://www.exaqueo.com/blog :: Let’s work together: https://www.exaqueo.com/contact

Social media enhances the event experience -- adding excitement to the potential of meeting online connections in-person and extending event content beyond to those unable to attend in-person. From hashtags to Snapchats and from tweets to Instagrams, social media elevates events to a new level and is a must-have for all event marketers. At Cvent, I lived and breathed this mantra -- helping to market event management, hospitality cloud and feedback management platforms as well as promote the annual conference Cvent CONNECT. I was the sole resource for social media expertise at Cvent. I educated internal and external audiences on the benefits of using social media for recruiting, social selling, branding, event marketing, online reputation management and everything in between.

• Strategically planned, executed and measured social media campaigns for marketing platforms (event, hospitality, feedback) and recruiting• Orchestrated social media promotion & live coverage of Cvent CONNECT, 5-day annual industry conference most recently with 2,900 attendees, more than 6,000 posts from 527 unique contributors, +5M social media impressions and 18,618 views on Snapchat geo-filter• Authored executive internal communications and external blog communications during company’s $1.65B acquisition & merger integration• Partnered, trained and advised internal stakeholders on strategy content and community management to meet business goals • Tracked and analyzed social media KPIs with technology in order to share success with executive team and shift strategy as necessary• Launched and managed an employee ambassador program to teach best practices and maximize reach and influence of employees

• Lead enterprise team that implements and manages company-wide social recruitment strategy for NGC Careers social media pages • As a result of leadership and team efforts, NGC Careers pages were recognized 5/13 by The Social Recruitment Monitor as the Top Performing U.S. Company Using Social Media for recruiting• Executed content strategy to create transparency into NGC culture and actively engage followers to improve candidate experience • Mentored and served as subject-matter-expert providing trainings to better empower recruiting on social media• Co-led development of enterprise-wide program to train employee volunteers to serve as formal NGC talent ambassadors online• Championed cultural shift from Return On Investment (ROI) towards Return On Engagement (ROE) via social recruiting data and analytics• Partnered with internal stakeholders to harmonize employees messaging regarding social media and network security

• Developed quality content specific to sector’s business and hiring needs and aligned to overall enterprise social recruiting strategy• Assisted in creation of enterprise wide Social Recruitment 101 training and presented training live to 80+ sector employees• Actively engaged in brand ambassador activities and served as sector ambassador on NGC social media pages

• Sourced and provided expertise on college hiring to Talent Acquisition and successfully built a diverse, entry-level talent pipeline• Created and published quarterly Newsletter to increase visibility of UR&R and publicize activities and relationships within the enterprise• Designed and maintained content for UR&R, Intern and ShareCenter websites to improve communications and increase knowledge sharing

• Developed efficient and organized method for supplying and tracking materials as well as coordinating attendee logistics for on-campus events• Successfully coordinated the travel, communications and accommodations of 80+ students at the 2009 NGC Hiring Event

• Developed and maintained websites that enabled recruiters and managers to easily access information to more effectively perform their jobs• Lead the transferring of documents from separate shared drives to a centralized SharePoint / ShareCenter webpage• Excelled at work responsibilities and managed deadlines remotely while attending university full-time

• Published web content and assisted translator in developing multi-lingual pages for the international architecture and interior design firm• Maintained architectural project records in order to assist in budget management