I help brands show up with storytelling for a new generation. With a background in journalism and years of experience executing e-commerce content strategies, I know how to serve audiences and lead to more conversions. As a founding team member at a rapid-growth start-up, I honed the ability to be agile in an ever-changing market. By combining my copywriting skills and insights-driven strategies, I take brand messaging from inconsistent to crystal clear–with KPIs informing the way. In the words of Monica + Andy Founder Monica Royer: "Emily played a transformational role in refining and elevating our brand messaging. Her thoughtful approach helped us communicate our mission with greater clarity and authenticity, contributing to a stronger connection with our customers."