Emily Goodwin Email & Phone Number

Guelph, On, Ca

Guelph, On, Ca

London, Ontario, Canada

• Coordinate marketing efforts with input from sales, finance, and upper management to ensure alignment on overarching strategic priorities.• Develop and implement innovative inbound marketing strategies for the business. These have grown social communities by 95%. • Prepare and present monthly, quarterly, and annual reports and recommend next steps to upper management.• Launched a blog and email newsletter for the agency in addition to multiple of our clients.• Ensure timely delivery of campaign assets by using HubSpot and ClickUp to the fullest operational extent. • Establish Neon Supply as a thought leader in fusion marketing by getting the company featured in external publications.• Lead the team on six client projects that are achieving their desired revenue outcomes and retaining these clients for the agency.• Collaborate with upper management to create a long-term business growth strategy, standard operating procedures, and a program to recruit and train new talent.• Onboard and manage multiple clients on HubSpot and/or ClickUp and assisted with successful implementation across their teams.

• Worked with a diverse set of clients for projects ranging from writing articles relevant to the client’s target audience to detailed editing of website landing pages and documents. • Clients included: accounting firms, private schools, local business owners, and sports websites.

York University

• Oversaw all editors and the news generation process.• Reviewed all copy for print and digital publication to ensure accuracy.• Wrote editorials, features, and sports articles.

• Collected data from the participants in a varsity-wide student-athlete workload management study using Google Forms.• Entered data into a Microsoft Excel spreadsheet co-created with the lead researcher to track responses and relevant team information.• Corresponded with study participants weekly to remind them to complete the Google Form for the week.

Toronto, Ontario, Canada

• Wrote home and away game recaps of varsity games, competitions, and meets with a high degree of clarity and accuracy.• Took initiative by pitching and completing a four-part series highlighting the services available to student-athletes at York.• Was responsible for updating the York Lions Twitter account during home games.

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Master’S, Education

Activities and Societies: Peer Mentoring, Student Newspaper I specialized in postsecondary education studies, and took courses.

Hons. Ba, Professional Writing & Political Science

Activities and Societies: York U Wind Symphony 2014-2018, York Lions Track & Field 2015-2019, Sport Council 2018-2019, Professional.