Emily Nieves Email & Phone Number

Springfield, VA, US

Washington, DC, US

Lead the prioritization, vision, and strategy for new subscriptions products and monetization initiatives.

Washington, DC, US

Work cross-functionally to develop and execute strategies surrounding subscription products and creative campaigns to drive revenue and gain and retain digital subscribers.

Atlanta, GA, US

• Leveraged data and led cross-functional teams to launch innovations and manage campaigns across Sparkling Flavors brands.
• Led 2021 Sprite Holiday program, including launch of limited time only flavor and new creative campaign driving 31% dollar volume growth vs. 2020. Managed $2M+ marketing budget and broad cross-functional team..
• Managed series of Fanta limited time only product launches across retail, frozen beverages, and Coca-Cola Freestyle in summer 2022. Oversaw research and development, sold in with key customers to meet volume targets.
• Steered global team to build worldwide marketing communications strategy for Sprite Zero Sugar to launch in 2023. Crafted and presented recommendations to global leaders on nomenclature, creative strategy, and execution.
• Headed cross-functional team to reposition Fanta brand and develop and launch new-to-category innovations in 2023. Built and presented system sell-in tools to gain support from internal leaders, bottlers, and customers.
• Leveraged consumer insights, sales data, and industry trends to develop breakthrough innovation concept for Fresca to launch in 2024.

Atlanta, GA, US

• Built strategies and executed plans to boost business performance and grow consumer base of Coca-Cola TM and variants.
• Refined Coca-Cola Flavors strategy and worked with cross-functional team to build NCAA plan. Collaborated with food service customer to develop Freestyle activation. Led development of digital program to boost.
• Led digital content development of Coke's first bottle made from recycled materials in the U.S.
• Launched external learnings report analyzing sustainability trends to inform strategic decisions on sustainable packaging innovation and marketing communications. Built pipeline of future packaging innovations to.

Atlanta, GA, US

• Developed a data-driven, consumer-led strategy and go-to-market plan for new product under One Coke brand.
• Analyzed industry trends, Nielsen data, consumer segments, and competitive set to determine next addition to One Coke’s 2021 innovation pipeline.
• Directed cross-functional team spanning eight departments to build new product launch plan including formulation, positioning, projected business impact, value chain, packaging, channel strategy, and consumer.
• Compiled and led One Coke team through report on year-to-date performance, including review of P&L and KPIs across consumer, execution, and business metrics. Identified demographic-level gains and drains to inform.

• Developed and implemented communications strategies for nonprofit organizations and professional associations. Wrote and distributed media materials. Cultivated relationships with clients and members of the press..
• Coordinated 2017 media strategy on health care policy for broad-based advocacy group. Trained 200 spokespeople and contributed to 650% annual increase in news coverage featuring client on health care issues.
• Spearheaded multi-year media campaign in support of paid sick days bill in Maryland state legislature that ultimately benefited 700K workers in the state.

• Assisted account executives with client relations, website and social media account management, and production and distribution of media materials.
• Led major media initiative of annual event involving 1M participants nationwide for advocacy group representing afterschool programs. Conducted hundreds of interviews to produce compilation of event descriptions.
• Streamlined client’s protocol for media training and redesigned organizational system to easily connect experts to interested reporters, leading to significant increase in number of media inquiries successfully answered.

• Handled media relations and managed production of research reports for think tank and policy shop advocating for pro-business immigration policies. Compiled weekly detailed roundup of news related to immigration to.
• Managed national op-ed campaign by persuading small business owners to write op-ed pieces focused on immigration issues. Successfully placed 12 opinion pieces reaching nearly 2M readers in target markets.
• Launched sister organization focused on workforce development and economic opportunity. Identified funding opportunities and potential partners. Helped develop mission statement and other foundational language and.

Silver Spring, Maryland, US

Researched and drafted memos and presentations dealing with refugee issues, including remote healthcare in refugee camps, backlash to refugee resettlement in the United States, and the rights of LGBT refugees. Attended events throughout Washington, DC addressing refugees, asylum seekers and immigration. Monitored the news and regularly updated the staff on.

Columbus, Ohio, US

Worked with refugees from the Middle East, Central Asia and East Africa on job training and placement. Assisted employees with office tasks such as drafting and proofreading documents and database management. Prepared clients for job interviews and aided them in filling out job applications and building resumes.

Coordinated regular social action outings for 5-15 college students. Planned and executed two large-scale events collecting food for the Mid-Ohio Food Bank, putting on a carnival for underprivileged elementary school students and involving hundreds of students.

Directly supervised up to fourteen sixth-ninth grade children for seven weeks each summer. Developed and executed regular nightly programs for 100 campers and 20-40 staff. Coordinated and oversaw one all-camp 36-hour program involving 350 campers and over 100 staff.

Master Of Business Administration - Mba

Bachelor Of Arts (B.A.), Middle East Studies

Peace And Conflict Resolution