Campaign management and optimization on Google, Bing, Meta Ads and LinkedIn Ads for lead generation clients in the B2C and B2C sector serving SMBs, med spas, painting and fencing companies, construction companies and e-commerce clients.

Google Ads, Meta, & LinkedIn full-funnel campaign strategy, setup and optimization for B2B and B2C clients in USA, Europe and Mexico. Creation of interactive Looker Studio dashboard for clients to review performance. Strategy consultation, benchmark and research. Achievements: Implemented tracking to measure leads from paid search campaign for B2B business in Hotel Conversion. Increased lead volume 5x compared to months before implementing the proper measurement. Calls campaign with a ROAS of… Show more Google Ads, Meta, & LinkedIn full-funnel campaign strategy, setup and optimization for B2B and B2C clients in USA, Europe and Mexico. Creation of interactive Looker Studio dashboard for clients to review performance. Strategy consultation, benchmark and research. Achievements: Implemented tracking to measure leads from paid search campaign for B2B business in Hotel Conversion. Increased lead volume 5x compared to months before implementing the proper measurement. Calls campaign with a ROAS of 5x for locksmith services. Show less

Digital marketing strategy and consulting for SMBs. Full-funnel strategy, implementation and optimization of Google, Meta, LinkedIn, Pinterest and TikTok campaigns with monthly ad budgets of $100.000+. Achievements: 40x ROAS on Meta for B2B e-commerce. 5x ROAS on Meta for luxury jewelry e-commerce. 8x ROAS with Performance Max for sustainable products e-commerce. 9x ROAS for lingerie online sales.

Promotion to Team Lead. Strategy definition and team management & coordination.

Growth marketing strategy for B2B and B2C clients. Responsibilities: Market research, benchmarking, strategy definition, campaign setup and optimizations for full-funnel and multichannel campaigns. A/B testing, data driven decision making & market investigation through AI consultant via ChatGPT4.

Creation, control and optimization of Google and Bing performance campaigns. Measuring of website performance via Analytics. Conversion tracking via Tag Manager. Pixel troubleshooting. Simultaneous management of 30 campaigns and monthly budget of $50K USD. Achievements: Promotion to team lead in July 2022 to organize the team.

Revision of correctness of monthly reports created by agencies via Analytics. Creation of dashboards to present monthly highlights via Datastudio.Assistance in meetings with media and measurement agencies for more insights. Revision of media plans and KPIs. Creation of lead reports via intern CRM.