Emily Hertlein Email & Phone Number

I work with female content creators and boutique business-owners to develop digital marketing strategies across their social media channels and website. I've helped close nearly 100 business owners establish a brand presence online, grow their following and increase their overall sales/income.- Improve client brand presence across digital platforms by analyzing standards, identifying optimization opportunities, and implementing tailored strategies for brand revitalization, content, and platform enhancements.- Design and executed a comprehensive content creation framework, optimizing productivity and facilitating business growth through streamlined content generation and deployment processes.- Drive audience growth and community engagement via strategic planning, setting traffic objectives, audience growth milestones, and budget allocations for paid promotions, resulting in a substantial increase in reach and engagement.- Spearhead the pursuit and management of key partnerships—including social collaborations, syndication partnerships, PR relationships, and revenue-generating alliances—resulting in enhanced brand visibility and increased revenue streams.- Pioneer innovative brand storytelling techniques that leveraged multimedia content across digital platforms, significantly enhancing client narrative and consumer engagement.- Cultivate a culture of continuous learning and development within the team, leading to the certification of staff in key digital marketing disciplines and tools.- Implement rigorous performance tracking mechanisms to monitor the effectiveness of marketing strategies, enabling data-driven adjustments and optimizations for continued success and growth.

Memphis, Tennessee, Us

Memphis, Tennessee, Us

I work directly with the Owner and Founder of the bevee to develop and implement key digital marketing strategies that tell their brand story, build community and promote B2B and D2C pre-sales.

I work with the marketing team at the Memphis Oak Hall location to develop and implement key digital marketing strategies that tell their brand story, build community and create more opportunity for overall sales in-store and online .

Charlottesville, Va, Us

I work directly with the Owner and Publisher of the Memphis & Oxford Guide to develop and implement key digital marketing strategies that tell their brand story, build community and create more opportunity for overall brand growth.

Oxford, Mississippi, Us

• Oversee the development and implementation of a new website• Spearhead and implement new branding company-wide including a new logo and brand colors• Develop digital and traditional marketing campaigns across multiple platforms• Spearhead efforts to increase SEO visibility• Incorporate marketing efforts into various departments• Use research to develop, implement and measure strategies• Attend trade shows and events to cultivate business/partner contacts• Manage Advertising Budget and all Media Buying

Santa Monica, California, Us

• Strategize, develop and execute client-facing plans and ongoing optimizations for brand,social, content, editorial and process improvement and growth, according to CollectiveMedia standards and industry and (client) vertical best practices.• Develop and execute strategies for audience growth and community engagement acrossall client-facing social platforms.• Oversee execution of traffic goals, audience growth goals and corresponding paidbudgets to achieve client-facing and brand-facing audience growth goals.• Plan, execute and manage the brand-facing marketing strategy and execution forCollective Media.• Lead key accounts in managing daily, weekly and monthly project planning process,social programming and campaign execution.• Contribute to the continuous growth of Collective Media and client success throughpursuit and management of key social collaborations, syndication partnerships, PRrelationships, other strategic partnerships (agencies, influencers, talent development,original concept development) and revenue-generating relationships.

Emily is a digital marketing specialist with a focus on social media strategy, content creation, syndication and overall branding. She’s established a distinct resume through her experience in non-profits, publishing, journalism, retail, digital media, public relations and marketing. Prior to entrepreneurship, Emily was the Audience & Marketing Coordinator for Chic Media, then a Marketing Manager at Morris Marketing Group. As Marketing Manager she was responsible for overseeing and facilitating all marketing strategy and tactics to include, traditional and digital advertising, public relations, social media, grassroots marketing, and community relations. Emily has worked closely with more than a dozen brands to increase their overall brand awareness and digital footprint, develop and increase social media presence, establish and nurture an online cult following, derive and implement high-level digital and print marketing plans, and cultivate strategic partnerships and syndication opportunities. Strengths:• Marketing Account Management• Social Media: Content Creation, Audience Growth & Platform Management.• Brand Identity Development• Multi-Platform Content Strategy, Development and Syndication.• Copy Writing• Public Relations Writing and Distribution• Digital Marketing Strategy, Targeting and Advertising• SEO Strategy and Implementation• Monetization Strategies

West Hollywood, Ca, Us

Fangirl Sports Network brings a knowledgeable, passionate, humorous side to the life of the sports fan.Facebook: https://www.facebook.com/fangirlsportsnetworkInstagram: https://www.instagram.com/fangirlsportsnetworkTwitter: https://www.twitter.com/fangirlsportsYouTube: https://www.youtube.com/fangirlsportsnetwork

Memphis, Tn, Us

As the Marketing Communications Manager I was responsible for managing client relationships, a broad and general practice of marketing and public relations including: marketing strategy and planning, overseeing and facilitating all marketing strategy and tactics to include traditional and digital advertising, public relations, social media, grassroots marketing, and community relations.

As a Certified Professional Life Coach and Goal Attainment Coach I am passionate about empowering and equipping my clients to discover their passions and strengths. By clearing the physical, emotional, and mental roadblocks keeping you from making progress in your life, you are able to unlock your potential, pursue your purpose and live a healthy and authentic life.* 1:1 Personalized Coaching Programs* Group Coaching

At Chic Media it is our mission to create the highest caliber of lifestyle content, across multiple media platforms, that inspires women to be their best selves.Audience & Marketing Coordinator:- Created and executed a high-level social media strategy through programming/optimization of social media channels.- Collaborated with sales team & creative team on social media delivery strategies/materials for brand partnerships. - I was responsible for forecasting social media trends and monitoring, evaluating and analyzing all social media platforms with regular analytics reporting and tracking.- Created and maintained a social media calendar for short/long term efforts that aligned with editorial calendar and current trends. - Interacted regularly with online community - building relationships and keeping them up-to-date on our brand.- Identified, evaluated and implemented technologies or opportunities that would further brand objectives including: SnapChat, Tout, Reward Style, Affiliate Programs & Partnership Opportunities- Leveraged The Chic Site's analytics in order to accurately identify the needs and wants of the brand’s online audience.- Served as the leader for all event initiatives including but not limited to: dates, venues, resources, ticketing, marketing.

Public Relations Coordinator:- I was responsible for spreading awareness of our platform and all its capacities. I did this by joining PRSA, Facebook and LinkedIn groups, reaching out to and collaborating with relative publications and websites such as: Huffington Post, Yahoo, MSN, PopSugar, AOL, Brit + Co, People, Momtastic, and more. - Maintained and promoted a positive brand reputation.- Connected with other brands and professionals within my field to: * Grow brand’s network. * Produce profitable business relationships. * Assist in multiple “viral” posts: http://yhoo.it/2aAugyi * Regularly created and published content for Huffington Post on behalf of Chic: http://huff.to/2aSYOfC

Los Angeles, Ca, Us

Receptionist: As the face of the company it was my responsibility to maintain a positive environment and ensure our guests and callers were taken care of and treated well. * Rolling Calls, Mailing and Misc. office & accounting dutiesFreelance Journalist: Contributed as a writer for the Los Angeles Business Journal publication on several occasions.

Vancouver, Bc, Ca

- Helped develop marketing strategies, creative events and social media plans to draw in business. ex.) I spearheaded a giving campaign during the holiday season of 2013. Corporate gave our store 2k to plan something unique and my idea to use it to give back to our community was chosen. We gifted a teacher, paid for a pet adoption, fed fire fighters, and more!- Elevated the business with goal coaching and personal development of employees. I discovered I wanted to be a Certified Coach during my time at lululemon since goals and personal development were an important aspect of the company's mission. I fell in love with seeing my team grow individually and helping them create a vision for their life and begin seeing it manifest.- As part of the management team I was responsible for the daily opening and closing of the business and seeing to its scheduling needs.- Managed the budget and set tactical plans to meet monthly/quarterly financial goals.- Managed daily sell-through needs by strategically merchandising and consolidating product.

Los Angeles, Ca, Us

• Coordinated the business and legal review process for updates to company websites and social media outlets • Managed URL code generation for tracking and reporting purposes • Developed and sent emails daily • Maintained multiple detailed calendars • Scheduled meetings and took detailed minutes

• Developed multiple company event checklists • Met with clients and designers during the creative process of developing books• Established written business plans and presented to potential clients• Developed an internal binder for new employees with all necessary guidelines and paperwork • Prepared for and attended multiple events and meetings: Redbird Rookies, and Girl Scouts Public Speaking: • Girl Scouts of Eastern Missouri: Seminar speaker for the pilot mentoring program, “Project U”

Chesterfield, Missouri, Us

Bachelor Of Arts (Ba), Media Communications

Education record