Emily Hertlein's Location
Memphis, Tennessee, United States, United States
Emily Hertlein's Contact Details
Emily Hertlein work email
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Emily Hertlein personal email
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About Emily Hertlein
🌟 As a dynamic and innovative leader with a comprehensive background spanning business and content strategy, social media optimization, and creative planning and implementation, I bring a wealth of knowledge and expertise to any team. With a BA in Media Communications from Webster University, I've honed my skills and gained valuable insights into navigating the ever-evolving landscape of digital marketing.🚀 My journey includes founding and spearheading Beyond Social Agency, where I serve as Lead Strategist, cultivating strategies that propelled brands to new heights in the digital sphere. Transitioning from the role of Director of Marketing at Nicholas Air, I showcased my ability to drive brand development, audience growth, and community engagement across diverse digital platforms.💡 Armed with certifications as a Certified Life Coach and Goal Attainment Coach from the Women's Coaching Academy, I bring a unique blend of strategic thinking and empathy to my approach. My career is defined by a passion for overcoming challenges and achieving goals, fueling my motivation to excel in every endeavor.📝 Renowned for my capabilities in strategic thinking and planning, copywriting, editing, CRM systems, and analytics, I am adept at crafting compelling narratives and leveraging data-driven insights to inform strategic decision-making. My problem-solving acumen, leadership prowess, and knack for forging powerful professional connections have been instrumental in driving success in every role I undertake.🌐 As a motivated self-starter, I thrive in dynamic environments where innovation and creativity are encouraged. I excel at developing comprehensive digital marketing plans, content creation strategies, and organizational processes that boost productivity and drive business development.
Emily Hertlein's Current Company Details
Beyond Social Agency
I help experts with premium products or services build a strong digital footprint through content creation and social media strategies.
Emily Hertlein Work Experience Details
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Founder, Lead StrategistBeyond Social Agency Feb 2020 - PresentI work with female content creators and boutique business-owners to develop digital marketing strategies across their social media channels and website. I've helped close nearly 100 business owners establish a brand presence online, grow their following and increase their overall sales/income.- Improve client brand presence across digital platforms by analyzing standards, identifying optimization opportunities, and implementing tailored strategies for brand revitalization, content, and platform enhancements.- Design and executed a comprehensive content creation framework, optimizing productivity and facilitating business growth through streamlined content generation and deployment processes.- Drive audience growth and community engagement via strategic planning, setting traffic objectives, audience growth milestones, and budget allocations for paid promotions, resulting in a substantial increase in reach and engagement.- Spearhead the pursuit and management of key partnerships—including social collaborations, syndication partnerships, PR relationships, and revenue-generating alliances—resulting in enhanced brand visibility and increased revenue streams.- Pioneer innovative brand storytelling techniques that leveraged multimedia content across digital platforms, significantly enhancing client narrative and consumer engagement.- Cultivate a culture of continuous learning and development within the team, leading to the certification of staff in key digital marketing disciplines and tools.- Implement rigorous performance tracking mechanisms to monitor the effectiveness of marketing strategies, enabling data-driven adjustments and optimizations for continued success and growth.
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Social Media DirectorMorningside Brands Dec 2022 - Jan 2024Memphis, Tennessee, Us -
Digital Marketing DirectorBeveecarrier Apr 2022 - Feb 2023Memphis, Tennessee, UsI work directly with the Owner and Founder of the bevee to develop and implement key digital marketing strategies that tell their brand story, build community and promote B2B and D2C pre-sales. -
Digital Marketing StrategistOak Hall Jun 2022 - Dec 2022I work with the marketing team at the Memphis Oak Hall location to develop and implement key digital marketing strategies that tell their brand story, build community and create more opportunity for overall sales in-store and online . -
Digital Marketing ConsultantThe Scout Guide Jun 2020 - May 2022Charlottesville, Va, UsI work directly with the Owner and Publisher of the Memphis & Oxford Guide to develop and implement key digital marketing strategies that tell their brand story, build community and create more opportunity for overall brand growth. -
Marketing DirectorNicholas Air Aug 2019 - Feb 2020Oxford, Mississippi, Us• Oversee the development and implementation of a new website• Spearhead and implement new branding company-wide including a new logo and brand colors• Develop digital and traditional marketing campaigns across multiple platforms• Spearhead efforts to increase SEO visibility• Incorporate marketing efforts into various departments• Use research to develop, implement and measure strategies• Attend trade shows and events to cultivate business/partner contacts• Manage Advertising Budget and all Media Buying -
Senior Director Of Brand + Client StrategyCollective Media Jun 2017 - Aug 2019Santa Monica, California, Us• Strategize, develop and execute client-facing plans and ongoing optimizations for brand,social, content, editorial and process improvement and growth, according to CollectiveMedia standards and industry and (client) vertical best practices.• Develop and execute strategies for audience growth and community engagement acrossall client-facing social platforms.• Oversee execution of traffic goals, audience growth goals and corresponding paidbudgets to achieve client-facing and brand-facing audience growth goals.• Plan, execute and manage the brand-facing marketing strategy and execution forCollective Media.• Lead key accounts in managing daily, weekly and monthly project planning process,social programming and campaign execution.• Contribute to the continuous growth of Collective Media and client success throughpursuit and management of key social collaborations, syndication partnerships, PRrelationships, other strategic partnerships (agencies, influencers, talent development,original concept development) and revenue-generating relationships. -
Digital Marketing SpecialistSelf-Employed Jun 2017 - Jul 2019Emily is a digital marketing specialist with a focus on social media strategy, content creation, syndication and overall branding. She’s established a distinct resume through her experience in non-profits, publishing, journalism, retail, digital media, public relations and marketing. Prior to entrepreneurship, Emily was the Audience & Marketing Coordinator for Chic Media, then a Marketing Manager at Morris Marketing Group. As Marketing Manager she was responsible for overseeing and facilitating all marketing strategy and tactics to include, traditional and digital advertising, public relations, social media, grassroots marketing, and community relations. Emily has worked closely with more than a dozen brands to increase their overall brand awareness and digital footprint, develop and increase social media presence, establish and nurture an online cult following, derive and implement high-level digital and print marketing plans, and cultivate strategic partnerships and syndication opportunities. Strengths:• Marketing Account Management• Social Media: Content Creation, Audience Growth & Platform Management.• Brand Identity Development• Multi-Platform Content Strategy, Development and Syndication.• Copy Writing• Public Relations Writing and Distribution• Digital Marketing Strategy, Targeting and Advertising• SEO Strategy and Implementation• Monetization Strategies
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Content ManagerFangirl Sports Network Oct 2017 - Apr 2019West Hollywood, Ca, UsFangirl Sports Network brings a knowledgeable, passionate, humorous side to the life of the sports fan.Facebook: https://www.facebook.com/fangirlsportsnetworkInstagram: https://www.instagram.com/fangirlsportsnetworkTwitter: https://www.twitter.com/fangirlsportsYouTube: https://www.youtube.com/fangirlsportsnetwork -
Marketing ManagerMorris Marketing Group Mid-South Oct 2016 - Jun 2017Memphis, Tn, UsAs the Marketing Communications Manager I was responsible for managing client relationships, a broad and general practice of marketing and public relations including: marketing strategy and planning, overseeing and facilitating all marketing strategy and tactics to include traditional and digital advertising, public relations, social media, grassroots marketing, and community relations. -
Creator, CoachThe Yama Life May 2016 - Mar 2017As a Certified Professional Life Coach and Goal Attainment Coach I am passionate about empowering and equipping my clients to discover their passions and strengths. By clearing the physical, emotional, and mental roadblocks keeping you from making progress in your life, you are able to unlock your potential, pursue your purpose and live a healthy and authentic life.* 1:1 Personalized Coaching Programs* Group Coaching
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Audience & Marketing CoordinatorChic Media Feb 2016 - May 2016At Chic Media it is our mission to create the highest caliber of lifestyle content, across multiple media platforms, that inspires women to be their best selves.Audience & Marketing Coordinator:- Created and executed a high-level social media strategy through programming/optimization of social media channels.- Collaborated with sales team & creative team on social media delivery strategies/materials for brand partnerships. - I was responsible for forecasting social media trends and monitoring, evaluating and analyzing all social media platforms with regular analytics reporting and tracking.- Created and maintained a social media calendar for short/long term efforts that aligned with editorial calendar and current trends. - Interacted regularly with online community - building relationships and keeping them up-to-date on our brand.- Identified, evaluated and implemented technologies or opportunities that would further brand objectives including: SnapChat, Tout, Reward Style, Affiliate Programs & Partnership Opportunities- Leveraged The Chic Site's analytics in order to accurately identify the needs and wants of the brand’s online audience.- Served as the leader for all event initiatives including but not limited to: dates, venues, resources, ticketing, marketing.
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Public Relations CoordinatorChic Media Feb 2015 - Mar 2016Public Relations Coordinator:- I was responsible for spreading awareness of our platform and all its capacities. I did this by joining PRSA, Facebook and LinkedIn groups, reaching out to and collaborating with relative publications and websites such as: Huffington Post, Yahoo, MSN, PopSugar, AOL, Brit + Co, People, Momtastic, and more. - Maintained and promoted a positive brand reputation.- Connected with other brands and professionals within my field to: * Grow brand’s network. * Produce profitable business relationships. * Assist in multiple “viral” posts: http://yhoo.it/2aAugyi * Regularly created and published content for Huffington Post on behalf of Chic: http://huff.to/2aSYOfC
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Receptionist/ Freelance JournalistLos Angeles Business Journal Sep 2014 - Feb 2015Los Angeles, Ca, UsReceptionist: As the face of the company it was my responsibility to maintain a positive environment and ensure our guests and callers were taken care of and treated well. * Rolling Calls, Mailing and Misc. office & accounting dutiesFreelance Journalist: Contributed as a writer for the Los Angeles Business Journal publication on several occasions. -
Key LeaderLululemon Athletica Sep 2013 - Sep 2014Vancouver, Bc, Ca- Helped develop marketing strategies, creative events and social media plans to draw in business. ex.) I spearheaded a giving campaign during the holiday season of 2013. Corporate gave our store 2k to plan something unique and my idea to use it to give back to our community was chosen. We gifted a teacher, paid for a pet adoption, fed fire fighters, and more!- Elevated the business with goal coaching and personal development of employees. I discovered I wanted to be a Certified Coach during my time at lululemon since goals and personal development were an important aspect of the company's mission. I fell in love with seeing my team grow individually and helping them create a vision for their life and begin seeing it manifest.- As part of the management team I was responsible for the daily opening and closing of the business and seeing to its scheduling needs.- Managed the budget and set tactical plans to meet monthly/quarterly financial goals.- Managed daily sell-through needs by strategically merchandising and consolidating product. -
Digital Producer AssistantCapital Group Aug 2012 - Dec 2012Los Angeles, Ca, Us• Coordinated the business and legal review process for updates to company websites and social media outlets • Managed URL code generation for tracking and reporting purposes • Developed and sent emails daily • Maintained multiple detailed calendars • Scheduled meetings and took detailed minutes -
Marketing InternPixie Stuff, Llc May 2012 - Aug 2012• Developed multiple company event checklists • Met with clients and designers during the creative process of developing books• Established written business plans and presented to potential clients• Developed an internal binder for new employees with all necessary guidelines and paperwork • Prepared for and attended multiple events and meetings: Redbird Rookies, and Girl Scouts Public Speaking: • Girl Scouts of Eastern Missouri: Seminar speaker for the pilot mentoring program, “Project U”
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Marketing And Communications- InternMercy Sep 2011 - Dec 2011Chesterfield, Missouri, Us
Emily Hertlein Skills
Social Media
Editing
Public Relations
Social Media Marketing
Event Management
Creative Direction
Leadership
Event Planning
Video Production
Marketing
Facebook
Copywriting
Microsoft Office
Creative Writing
Advertising
Blogging
Social Networking
Marketing Communications
Journalism
Marketing Strategy
Sales
Customer Service
Public Speaking
Press Releases
Graphic Design
Corporate Communications
Adobe Creative Suite
Shipping
Newsletters
Photoshop
Photography
Video Editing
Copy Editing
Writing
Twitter
Administrative Organization
Business Development
Analytics
Life Coaching
Coaching And Mentoring
Audience Development
Strategic Partnerships
Affiliate Marketing
Content Strategy
Digital Media
Instagram
Online Advertising
Community Engagement
Creative Strategy
Account Management
Emily Hertlein Education Details
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Webster UniversityMedia Communications -
St. Louis Community College
Frequently Asked Questions about Emily Hertlein
What company does Emily Hertlein work for?
Emily Hertlein works for Beyond Social Agency
What is Emily Hertlein's role at the current company?
Emily Hertlein's current role is I help experts with premium products or services build a strong digital footprint through content creation and social media strategies..
What is Emily Hertlein's email address?
Emily Hertlein's email address is eh****@****air.com
What schools did Emily Hertlein attend?
Emily Hertlein attended Webster University, St. Louis Community College.
What are some of Emily Hertlein's interests?
Emily Hertlein has interest in Writing, Education, Environment, Human Rights, Stage Design, Event Coordinating.
What skills is Emily Hertlein known for?
Emily Hertlein has skills like Social Media, Editing, Public Relations, Social Media Marketing, Event Management, Creative Direction, Leadership, Event Planning, Video Production, Marketing, Facebook, Copywriting.
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