In my role as Global Marketing Director for BioBrace, I led the global marketing strategy for a cutting-edge soft tissue scaffold, driving both product awareness and adoption among orthopedic surgeons. I collaborated closely with teams from R&D, Clinical, Regulatory, and Product Management to create cohesive and impactful marketing campaigns, which streamlined our go-to-market process. I also spearheaded BioBrace’s international expansion, crafting tailored marketing strategies that resulted in significant market penetration and growth.Select Achievements:• I demonstrated substantial year-over-year growth with a 91% increase in revenue during the first half of 2024, showcasing the effectiveness of my comprehensive marketing strategies and successful global product launches.• My targeted campaigns and strategic market expansion efforts helped drive $10 million in revenue for 2023.• I established a global business case process for regional managers (EMEA, APAC, LATAM) to analyze market opportunities, facilitating successful product launches in 15 markets, including Canada.• I partnered with international leadership to develop a long-term evidence-generation plan addressing clinical, regulatory, and reimbursement requirements across key markets, including EUMDR and Health Canada.• My collaboration with the Sales Enablement team identified training gaps and led to the development of BioBrace training sessions, which reached over 200 U.S. and global sales representatives.• I worked closely with Medical Education and Digital Marketing teams to fill gaps in the medical education strategy, including a pilot program that successfully reached 100,000 target audience members.

As Global Marketing Director for REGENETEN, I led the comprehensive marketing strategy for this advanced soft tissue augment, increasing both product awareness and adoption among orthopedic surgeons. I worked with cross-functional teams, including R&D, Clinical, Regulatory, and HEOR/MA, to orchestrate global marketing initiatives that drove international market expansion and increased market share.Select Achievements:• I successfully launched REGENETEN in 21 markets, tripling global revenue to $100 million between 2018 and 2021 through strategic marketing initiatives.• My oversight of direct-to-patient digital marketing and PR campaigns led to a 2021 pilot that generated $300,000 in incremental revenue.• I collaborated with cross-functional teams to develop evidence generation strategies, creating claims that supported reimbursement and market access in key markets.• My work on the development of key product and portfolio messaging enabled us to effectively communicate differentiated value to surgeons, patients, and payers.• I created a global business case process that helped regional managers assess market opportunities, exceeding forecasts in EMEA and Canada following the 2020 launches.• I developed tailored commercial strategies by gathering insights from U.S. sales leadership and regional marketing teams, addressing varying market maturity and regulatory environments.• My global launch scorecards tracked surgeon adoption and market access progress, supporting quarterly reviews with regional leads and stakeholders.

As Marketing Manager for Quell®, I oversaw the development and execution of marketing strategies for this wearable pain relief device, with a focus on user onboarding and retention. I implemented comprehensive marketing plans and regularly analyzed market trends and customer needs to inform my strategic decisions. I ensured that the device and its accompanying app provided a seamless experience to promote user retention.Select Achievements:• I successfully grew revenue for the OTC version of Quell® from $0 at its 2015 launch to $9.5 million by 2017 through targeted marketing and sales initiatives.• My social media efforts on platforms like Facebook, Twitter, and Instagram increased followers from 0 to 5,000, significantly boosting brand engagement.• I led the email marketing strategy and content development, growing the email list to 50,000 subscribers, achieving a 10% open rate and a 2% conversion rate.• I managed the selection process for a Public Relations agency, resulting in 81,000 devices shipped, 248 media placements, and over 972 million media impressions in 2017.• My ability to secure 6 unpaid user testimonials for TV spots through social media campaigns enhanced the credibility and trust of the Quell® brand.• I worked with cross-functional teams to develop a messaging guide that simplified complex scientific concepts for healthcare providers and consumers alike.• I spearheaded the launch of the LivingQuell blog, collaborating with external vendors to create targeted content for healthcare, industry, and consumer audiences.• I created training content and led sessions for healthcare provider field sales teams, providing ongoing support to sales members marketing Quell® to provider practices.

Drive utilization of Optos retinal imaging devices in optometry & ophthalmology offices in the U.S. & Canada

Lead sales & marketing efforts for a startup internet publisher in aesthetic dermatology

Responsible for increasing disposable nozzle sales for the Portrait Plasma skin resurfacing device among customer base of 150+ plastic surgeons, dermatologists and aesthetic physicians in the eastern half of the U.S.