Emily Hruby Halpern Email and Phone Number
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Senior global Marketing leader / GM and accomplished GTM Strategy and Operations Leader. Excels in building and running teams and businesses across CPG, Retail, Services, and Food & Beverage sectors and across geographies. Scrappy and creative, delivering outsized results and turnarounds for both multi-billion-dollar brands and agencies and new-to-world founder-led startups. Experienced P&L owner within both CPG and marketing services. Currently overseeing an account P&L of more than $80m and 100+ individuals across 8 countries between several global lifestyle accounts within a fast-paced retail marketing activation agency. Outside of my day-to-day role at HH Global, I also consult, advise, and guide startup founders and executives across a broad spectrum of industries - biotech, pharmaceuticals, retail tech, entertainment, beverages and spirits, outdoors & apparel, fintech and not-for-profit - providing strategy and marketing expertise to supercharge growth.Communication is my north star - it drives me at my core and connects everything I do. From my college years double-majoring in English and Spanish language and literature, to my early years in account management and packaging design; from my MBA to my years in traditional CPG; from my brand team leadership and innovation roles in Beverage marketing to advising early-stage companies and founders; and finally, in my current role guiding bleeding-edge Marketing strategy at leading footwear and lifestyle retail brands - communication (to whom, why, how, when, where, and how much) has been my guiding light throughout my entire career. In my unpaid hours, I donate my time to not-for-profit organizations in support of children's music education, my alma maters, fellow or aspiring women in business and working parents. I'm an avid outdoorswoman and have summited many 14ers in all seasons, and I am a lifelong voracious reader. Last but definitely not least, I'm a proud mom and spouse of two bright boys and a real-life rocket scientist.
Hh Global
View- Website:
- hhglobal.com
- Employees:
- 8000
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Global Vp - Client Engagement Beverage And Lifestyle BrandsHh GlobalBoston, Ma, Us
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Global Vice President - Client Engagement Lifestyle & Footwear DivisionHh Global Oct 2024 - PresentGeneral management role with full P&L responsibility for over $80m in annual revenue.Accountable for the marketing activation performance of multiple lifestyle, footwear, and apparel brands within the Fortune 200.Own annual strategic planning process including fiscal year budget, recruitment, sales, operations, and technology implementations.Oversee a global team of 100+ marketing activation professionals across more than 10 countries. Collaborative, supportive, and driven leader who leads with curiosity and a desire to help individuals realize their full potential.Report directly to C-Suite.
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Global Director - Client Engagement Lifestyle & FootwearHh Global Apr 2023 - Nov 2024Boston, Massachusetts, United StatesGlobal general management role overseeing two major lifestyle and footwear brands' retail marketing activation. Full P&L ownership for sector annual revenues exceeding $80m.Leading a global team of 40+ retail marketing experts across eight countries. My teams deliver end-to-end full-store retail marketing: from the smallest sale sign or direct mail postcard all the way up through full-store implementation from "white box" to grand opening, campaign delivery, influencer marketing, digital screens and hardware, and content creation and management.Selected for the HH Global Retail Steering Committee, identifying and implementing innovative strategies to future-proof our clients' global Technology, Luxury, Lifestyle, and CPG Retail businesses.Consistently developing and delivering against annual account revenue growth plans for YoY +10% and building flexible, action-oriented, intercontinental collaborative teams to execute with excellence against marketing objectives.
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North America Business Director - AdidasHh Global Jan 2020 - Apr 2023Portland, OrBusiness director and P&L owner for the ADIDAS NAM account at HH Global. Critical change management role; guided client and account teams in evolving to meet the shifting needs of retail during a global pandemic, multiple corporate mergers and leadership turnover.Successfully turned around the account during Covid and tripled revenue in 3 years. Strong client satisfaction during initial 3-year engagement directly resulted (was cited as rationale by client) in additional engagements in EMEA, APAC, and LATAM, and ultimately a NAM engagement renewal.Scaled Adidas's in-house outsourced retail production studio from 4 to 20 people to respond to unprecedented post-Covid retail growth. Introduced 4 new service lines by implementing multiple commercial models, including Creative & Content, Retail Environments, Digital, and Retail Marketing Management, all of which remain delivering consistent new-business revenue growth for HH Global and ROI for adidas across both DTC and Wholesale channels.Responsible for 20+ individual growth and development plans as well as career-pathing and succession planning. Successfully promoted multiple members of the team and coached others into stretch assignments.
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Board Of Directors - Innovate@Bu Summer AcceleratorId Est Consulting And Board Advising Jun 2023 - PresentPlay a critical role as a member of a simulated Board of Directors guiding new-to-world startup founders in honing their business models, storytelling, networks, and differentiation.Executive role engaging with peers in the Boston University innovation space known as the BUildLab.Startups mentored in 2024 include BARO, a crowd-sourced apparel rental app; Technotonin, a biotech startup electrifying traditional wheelchair technology; and PROMUNCH, a protein-fortified snack company working to fill the need for better-for-you, protein-rich snacks for the Indian consumer. -
Startup Advisory Board Member - The Bitter HousewifeI.E. Consulting And Board Advising Sep 2019 - Jun 2023Paired with Bitter Housewife (a leading non-alcoholic bitters company) through Built Oregon's startup mentorship program.Supported husband and wife founder-owner team in developing bolder storytelling as well as recommending Marketing budget allocation and concept testing.
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Strategic Advisor To Founder - Wheyward SpiritI.E. Nov 2019 - Sep 2021Supported disruptive "farm-to-flask" spirits startup CEO and Founder. Developed brand innovation storytelling through gathering consumer insights from grant-funded primary research (focus groups) as well as optimized balance and leverage of owned and earned media in the digital space.
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Advisory Board - Center For Retail Leadership - Portland State UniversityId Est Consulting And Board Advising Dec 2019 - Jan 2021
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MemberChief Jan 2023 - Present -
General Manager - Pnw RegionPabst Brewing Company Feb 2019 - Oct 2019Portland, Oregon1st individual selected to hold this title at Pabst. Responsible for all Sales and Marketing for Oregon and SW Washington. Directed entrepreneurial sales activation team in finding creative ways for Pabst to connect with the next generation of brand advocates and consumers within retail and non-retail environments. Full regional P&L and sales responsibility for over 5 major brands as well as a critical regional test market for new Pabst product innovations. Owned key B2B distributor relationships. Collaborated with these key partner/customers to develop new product pipelines and promotional strategies that delivered on mutual business objectives. -
Vp Of Commercial StrategyPabst Brewing Company Sep 2018 - Feb 2019Los Angeles, CaliforniaDeveloped a new functional capability within Pabst, building focused teams driving Category Development, Business & Shopper Insights, and B2B Customer Marketing. Lead stakeholder reviewing Marketing RFP responses and managing and optimizing Shopper Marketing and Retail Experience Production agency relationships.Strong executive visibility, reporting directly to CMO and frequent work with and for CEO and other C-Suite executives.
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Director Of CommercializationPabst Brewing Company Mar 2018 - Sep 2018Los Angeles, CaBuilt new agile Commercialization team accountable for driving and optimizing the GTM process for Pabst's new product innovations, including Marketing Activation, Trade Programming, Retail Execution, Creative Design and Production, and Promotional Products.Pitched, RFPed, and implemented a transformative scalable Digital Asset Management solution. Partnered with this 3rd party provider to house and manage the creation, approval, and deployment of all brand-owned creative (print, digital, social) assets and content for 30+ Pabst brands.
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Innovation Brand ManagerPabst Brewing Company Sep 2015 - Mar 2018Los Angeles, CaHead of newly-created brand and product innovation function at Pabst.Received "2017 Blue Ribbon Marketer of the Year" Award, April 2018 for my work developing Pabst's first innovation pipeline and process.Created and implemented Pabst's first innovation pipeline and new product Stage Gate commercialization/GTM process at Pabst, which is still in use today.Led all cross-functional teams in developing GTM strategy for all new product innovations. Created strategic GTM process that included: Brand Strategy development, Brew Formulation, Research, Insights, & Storytelling, Pro Forma Financials & Breakeven Analysis, Forecasting, Packaging & Artwork Development, Operational Logistics, Marketing & Brand Activation, Retail Execution, Launch Performance Monitoring & Reporting.
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Brand Manager, Strategy - Local Legends BrandsPabst Brewing Company Jan 2015 - Aug 2015Los Angeles, CaCo-managed a team of 10 regional Brand Teams responsible for all aspects of localized product marketing and brand activation for the Local Legends beer brands. Led annual brand strategy development and Marketing budget allocation, and coached team to deliver on plans with excellence.
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Associate Brand Manager - Lone Star Beer, Ballantine India Pale AlePabst Brewing Company May 2014 - Dec 2014Los AngelesLed all aspects of product marketing, brand and charitable partnerships and brand activation for Lone Star Beer, including launching Lone Star's first festival: the Lone Star Beer Texas Heritage Music Festival, which delivered on consumer engagement metrics in 4 cities and a $5m budget in Y1, proceeding into subsequent years and delivering recurring brand growth. Launched Pabst's first craft beer brand within my first 6 weeks on the job. This new brand, Ballantine India Pale Ale, was a heritage brand in Pabst's portfolio and America's first IPA. I built and allocated BIPA's annual Marketing plan of $3m. I then implemented this integrated plan, which included deployment of local brand activation teams, OOH, print, TV, radio, influencer, and social media tactics. I conceived of and developed Pabst's first sales and financial results tracking and reporting process that I implemented across the company, delivering for the first time the ability for Marketing to make data-driven business decisions across all 30+ Pabst brands.
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Associate Brand Manager - Horizon Organic Milk (Previously Whitewave Foods)Danone Aug 2011 - Mar 2014Broomfield, Colorado, United StatesDeveloped data-driven business analysis for management decision-making. Presented results and sales and marketing recommendations on a monthly cadence to brand President and leadership team. Led broad packaging redesign initiative for 30-SKU range of Horizon products, highlighting supplier and charitable partnerships as well as key product features. Led primary research uncovering key consumer insights that led to the redesign and associated marketing campaign, highlighting the gap in consumer understanding about Horizon's products and the Organic industry in general.Led product concept development, primary research, and Stage Gate cross-functional product development process for two key new product innovations. -
Brand Management Mba Intern - Horizon Organic Milk (Formerly Whitewave Foods)Danone Jun 2011 - Aug 2011Broomfield, Colorado, United States
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Packaging Development ManagerDaymon Worldwide Sep 2008 - May 2010Stamford, CtDaymon Wordwide Design (now Galileo Branding) is the in-house packaging design agency for Daymon Worldwide, a leading private brand development company.Collaborated with client Category Management within well-known grocery retailers, including Stop n Shop, Winn-Dixie, Harris Teeter, Giant Eagle, and others, to drive creative concept design, adaptation, production and continual improvement of private label packaging across all categories.Led redesign of 100+ canned fruit and vegetable SKUs for Ahold (Stop N Shop) under tight timelines and requiring meticulous attention to detail and high touch client service. -
Online Marketing Account ManagerSynapse Group Inc. A Time Inc. Company Sep 2007 - Aug 2008Stamford, CtSynapse develops customer acquisition and retention marketing programs for large brands and magazine publishers.Collaborated with client Direct Marketing teams to prepare, approve, and execute Interstitial and Digital Advertising Creative based on client business objectives. Received strong client-service accolades for building trust in sensitive client relationships.
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Copy Writer & EditorSynapse Group Inc. A Time Inc. Company Jul 2005 - Aug 2007Stamford, CtWrote, edited, and procured legal approval for 100s of print and digital Direct Mail campaigns for major clients such as Bank of America, Chase, and other major bank clients.Wrote and edited all Spanish-language copy for hispanic-targeted Direct Marketing campaigns, including working through legal approvals from outside counsel.
Emily Hruby Halpern Skills
Emily Hruby Halpern Education Details
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Double Major In English And Spanish -
Marketing, Brand Management -
Universidad De La Rioja, Logroño, Spain -
Fay School
Frequently Asked Questions about Emily Hruby Halpern
What company does Emily Hruby Halpern work for?
Emily Hruby Halpern works for Hh Global
What is Emily Hruby Halpern's role at the current company?
Emily Hruby Halpern's current role is Global VP - Client Engagement Beverage and Lifestyle Brands.
What is Emily Hruby Halpern's email address?
Emily Hruby Halpern's email address is em****@****bal.com
What schools did Emily Hruby Halpern attend?
Emily Hruby Halpern attended Middlebury College, The University Of Texas At Austin - The Red Mccombs School Of Business, Universidad De La Rioja, Logroño, Spain, Groton School, Fay School.
What skills is Emily Hruby Halpern known for?
Emily Hruby Halpern has skills like Marketing, Brand Management, Marketing Strategy, Marketing Research, Market Research, Customer Insight, Online Marketing, Leadership, Integrated Marketing, Marketing Communications, Brand Development, Social Media.
Who are Emily Hruby Halpern's colleagues?
Emily Hruby Halpern's colleagues are Marcela Angulo, Huma Soomro, Yj S, Debra Fetzer, Jeff Monstad, Héloïse De La Teyssonnière, Ham Ram.
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