Emily Featherstone Email & Phone Number

Indianapolis, Indiana Area

• Write strategic marketing materials, including blog articles and website content, for clients across a breadth of industries • Create and manage content calendars for internal content creation and client projects, delivering thoughtful, well-developed, and original content for online outlets• Actively implementing business growth strategies and expanding client base through content marketing

Carmel, Indiana

• Wrote keyword-focused articles for internal blog twice monthly, achieving the top-read post in 2018• Implemented blog content calendars for clients, ghostwriting in client voice and tone and increasing blog readership and traffic to websites• Managed client social media channels, generating content to support ongoing inbound marketing campaigns and bringing in the highest number of leads in one campaign’s first month• Edited website and inbound marketing campaign content to ensure a high standard of work and focus on the target audience

Columbus, Indiana

• Executed holistic communications strategy for an internal informational expo event, including message content, digital coverage, look and feel• Wrote, designed, and formalized brand standards guide for new product naming system for global implementation• Created brand identity and value proposition for Cummins Electronics, generating clarity internally and externally around the group’s purpose and goals• Designed major product marketing literature for Cummins Electronics, saving nearly $42,000 in design and consultation fees, and managed complete marketing communications portfolio

La Crosse, Wisconsin Area

• Analyzed voice of customer surveys to better understand company buyer personas and bring forth prominent issues, working with with marketing team to develop action plans• Conceptualized a market basket of parts and benchmarked against competitive pricing, simulating performance of a variety of segments• Recommended strategic adjustments to overarching segment pricing to improve competitive performance

Bachelor Of Science (Bs), Marketing And International Business

• 3.7 GPA • Minor in English

Education record

Activities and Societies: National Honor Society, Orchestra• 4.2 GPA • Honors Diploma