Develop a strategic and cross brand roadmap for 1:1 Personalization across all touchpoints, and shape how Digital Marketing, Customer Experience, and Data Science intersect at URBN Lead a substantial overhaul of the URBN Marketing Technology stack to enable a shift from siloed channel-first efforts to tailored cross-channel and Customer-centric experiences Lead cross brand efforts to improve digital marketing performance, including vetting and testing new opportunities, and recommending strategic enhancements to existing programs, with oversight to all CRM channels, Paid and Organic Social, Search Engine Marketing, and Programmatic Media Champion and drive utilization of Advanced Analytics innovation as related to predictive and statistical modeling, AB testing and optimization, and Customer and Marketing analyses

Lead cross-discipline digital transformation by aligning dynamic consumer behaviors and emerging trends to business goalsDevelop Corporate digital strategy roadmap and measurable goals for leading and global brands within the Household, Pet, Beauty, Vitamins, and Sexual Health and Family Planning markets Increase digital media and marketing spending, including expanded presence within:• eCommerce• Search Engine Marketing (SEM and SEO)• Content and Video Marketing • Programmatic Media• Social Platforms Lead transformative eCommerce strategies, driving significant Amazon sales growth, and recognized with the '16 Chairman’s Award for outstanding accomplishments that position the company for the future• Formalize Platinum level partnerships with Amazon and other eRetailers• Lead cross-disciplinary strategies and planning in support of accelerated sales growth, such as eCommerce-friendly product development, Amazon Dash button launch and Alexa Skill planning, Product Information Management (PIM) and Digital Asset Management (DAM) platforms, and exploration of MAP policies and Price Tracking toolsSpearhead innovation planning across the organization:• Mobile application development • Bluetooth connected product development• Personalization and segmentation strategies • Crowd sourcing of content • Technology platform rollout, including ratings and reviews, DMP, CMS, and eCRM platforms Lead Analytics initiatives to align digital KPIs to business objectives and Consumer Decision Journeys, and to develop integrated measurement capabilities Enhance the consumer experience with valuable content and digital couponsLead an intensive twice-monthly digital education effort with Domestic and International Marketing, and cross-functionally, to improve the organization’s digital proficiencyLead the digital agency search and transitionPartner with key vendors on enterprise investments, driving savings, beta opportunities, and advanced analytics

Oversee digital marketing and media initiatives for prominent brands within a leading global healthcare organizationBuild relationships with brand managers and executives in order to best understand business objectives and challengeso Employ deep working knowledge of the OTC Pain and UR, Mental Health, and Obesity markets within the Over the Counter, Pharmaceutical, and Medical Device sectorsDevelop Search Engine Marketing and Display Media strategies through proven ROI and media mix analysesOversee Advanced Analytics engagements meant to identify the needs and quantify the value of digital consumerso Supervise branding studies, cross-platform analyses, conversion attribution studies, and pathing analysesDevelop Web development strategies through best in class user experiences and consumer researchDevelop emerging platform strategies in order to drive increased loyaltyo Supervise strategy development with Social Marketing and Mobile platformsDevelop and execute crisis response and reputation management programs