Emily Krueger Email & Phone Number

Chicago, Il, Us

Milwaukee, Wi, Us

London, England, Gb

Chicago, Illinois, Us

Chicago, Il, Us

• Built and maintained strong client relationships as the primary account lead for global CPG brands under PepsiCo, Tyson, and Performance Health• Spearheaded the development and launch of a new agency-wide project process, managing input from C-suite executives and all department heads • Conducted 10+ competitive and cross-category audits for packaging design initiatives to uncover actionable insights for creative platform development • Designed and led all client-facing presentations for assigned clients• Developed project scopes, budgets, timelines, and revenue forecasting for creative initiatives across three client accounts • Expertly managed cross-functional teams to deliver creative projects on budget and ahead of schedule

Chicago, Il, Us

Ames, Iowa, Us

• Developed paid search advertisements, keywords, and landing page copy to support the launch of 10+ search engine marketing campaigns• Led the development and launch of 10+ weekly organic social media posts on LinkedIn, Facebook, and Twitter • Analyzed KPIs within Google, Bing, Facebook, Twitter, Instagram, and LinkedIn quarterly to inform Workiva’s holistic demand generation strategy • Increased online consumer engagement as a result of copywriting, testing, and implementing conversational brand messaging across LinkedIn, Twitter, and Facebook

London, Gb

• Optimized the Wolverine Worldwide account through keyword development, ad copywriting, landing page identification, bid strategy implementation, and budget tracking for 12 brands• Researched, analyzed, and presented paid search trends to increase Sperry’s paid search ROAS• Tracked, reported, and synthesize ad campaign conversions • Monitored industry trends to provide actionable recommendations for the paid search department • Gained high- level knowledge of search engine optimization and paid social media advertising

• Acted as a liaison between the House Corporation Board, House Director, chapter of 170 members, 69 residents, and a committee of 10• Managed lease signing and monthly billing for 170 members• Reformed chapter bylaws, house rules, and leasing procedures

Redondo Beach, California, Us

OurHouse is a Greek chapter management application that helps members stay organized and connected.During my time as an intern with OurHouse I:• Increased social media engagement sevenfold • Utilized marketing analytics to determine optimal send time for Instagram and Twitter• Produced relevant content for Instagram and Twitter on a weekly basis• Collaborated with local businesses to obtain and nurture partnerships• Coordinated with chapter Marketing Directors

Techwurk is a registered nonprofit that was created to help charities expand their online presence and give students work experience beyond the classroom. Students were paired with charities and created websites, social media content, and a variety of other online marketing tools to further their nonprofits reach. My experience with Techwurk included:• Pitching the business model to a board of 10 capital investors • Receiving a $5,000 check to develop the company• Customer acquisition • Company marketing through email campaigns and local advertisements• Leading and organizing client meetings

Strategies That Build Winning Brands

Bachelor’S Degree, Marketing & Entrepreneurship

Study Abroad, International Marketing