Responsible for sourcing speakers, assisting in the development of content for seminars, developing a marketing strategies and working with speakers as they travel around the country delivering knowledge to our customers. This position is also responsible for both understanding and driving positive financial results for the seminars they develop, including tracking, evaluating, and deciding seminar volumes and placement in all 50 states.• Develop creative; compelling and result based direct marketing campaigns• Work effectively and creatively with speakers to develop new seminars while also working to acquire digital training content• Research, evaluate, and implement new partnerships and business opportunities• Develop and maintain strong relationships with new and existing business partners• Write effective marketing copy• Test new product and marketing strategies• Blend marketing with strategic thinking to maximize business• Maintain robust knowledge of customers, markets and industry trends• Actively initiate and participate in project team efforts in the areas of business planning and R&D• Budgeting and marketing analysis• Meet deadlines

• Grew product sales every year for the past 4 years• Analyzed sales for e-mail marketing, product brochures, sales at off-site events, re-sellers• Found new avenues to grow revenue - e-mail marketing, postcard marketing, product brochures, partnering with organizations, wholesalers, re-sellers, websites, conference bookstores, affiliate marketing • Negotiated terms with publishers, self-publishers and speakers• Expanded variety of product offerings

• Efficiently communicate final details with hotel contacts• Promote & implement new business opportunities• Managed multiple tasks with great attention to detail

• Manage 30 of the largest on-premise accounts• Excellent account service & communication• Effectiveness of organization of own activities and those of a group• Organize and execute promotions/special