Emily L. Email & Phone Number

New York, New York, United States

London, London, Gb

Client - Walmart

New York, New York, Us

- Improved client awareness and consideration tactics by 60% by implementing full-funnel media plan - Performed daily optimizations to ensure campaigns meet client's target KPIs- Worked directly with clients, platform partners, and internal teams to understand business and marketing goals , leveraging analytics to advance these goals - Interpreted and shared performance reporting data for clients on a regular basis- Identified, researched, and proposed new testing and optimization ideas to drive campaign performance- Worked with team to formulate and present performance insights to clients on a weekly, monthly, and quarterly basis

Philadelphia, Pennsylvania, Us

- Plan, implement, and monitor clients' social media accounts and their organic posts- Update text ads with the most up to date information - Post client blogs to WordPress and make sure they are optimized for SEO- Pull monthly budgets to make sure they align with the client's spending goals- Work with the Account department to recognize clients' goals and create a plan to achieve those goals

Philadelphia, Pennsylvania, Us

- Manage 18 accounts across varying markets and buyer demographics - Create client-specific campaigns and implemented social, digital, print, and HTML creative for optimal reach- Increase overall client reach by 80% year over year- Partner with internal teams to analyze client Google dashboards andprovide relevant recommendations based off the collected data- Build and maintain relationships with clients- Manage account intern team and delegated tasks- Analyze the backend of client websites to optimize SEO and keywords - Determine key insights to optimize creative- Assist senior management in developing proposals and gathering information for new business opportunities- Research client competitors to determine the best messaging in order to rise above the competition- Manage ongoing projects to keep workflow moving efficiently

Philadelphia, Pa, Us

- Managed competitive research projects for national brands across varying industries like Dietz& Watson and Nic + Zoe- Conducted influencer research and discovery for campaign-specific activations- Researched user-generated content for global brands like Stanley Tools, Craftsman Tools, and Reyka Vodka- Pulled analytics from Facebook, Instagram, and Twitter for client-facing reports- Analyzed social listening dashboards- Competed in and won intern competition to create mock campaign for Dietz & Watson

Newark, De, Us

- Assisted with clerical duties- Worked with professor to identify issues students were having and developed appropriate solutions

Winona, Minnesota, Us

- Worked with a team of researchers and conducted literature reviews and on the ground research to create a travel guide for the southern region of Iceland- Conducted a Hofstede Index comparison to compare the cultural similarities of Iceland and the US- Assisted in the collection of data and development of a publication to provide visitors with the information they need to safely and respectfully navigate Iceland.

- Responded to customer needs and conducted sales transactions- Supervised daily functions and guest experience- Trained new employees for public relations positions

Milwaukee, Wi, Us

- Responsible for developing, running, and growing my own practice by reaching out to prospective clients- Developed enduring and trusting relationships with clients by providing expert guidance for a lifetime of financial security- Monitored ongoing marketing campaigns. Worked with clients to identify their personal, professional, and financial goals and focus on solutions in order to make those goals attainable.