Emily Maffei Email & Phone Number

Dallas, Texas

Remote

• Direct strategy and execution of external communications, including media requests, crisis management, website content, and resident and prospect communications
• Manage all negative reviews and complaints, including CWS Customer Care email account
• Partner with senior executives on cross-functional projects to advance business goals in operations, employee engagement, recruiting, and training

Austin, Texas

• Developed and executed the brand reputation and social media strategy for 100+ apartment communities, and the CWS corporate brand
• Partnered with senior executives on cross-functional special projects to advance business goals in operations, employee engagement, recruiting, and training
• Established a company-wide social media management process and operational policies
• Led the adoption of best-in-class social media and reputation management platforms

Houston, Texas

• Drove Sales Launch, a yearly marketing campaign to sales employees, managers, and executives on Sales Compensation plans, tools, and processes
• Provided executive communications support for Sales Compensation leaders, including all employee meetings, change management, and business reporting
• Managed global editorial and oversight process for all Sales Compensation communications
• Designed and maintained Sales Compensation websites

Houston, Texas

• Drove Sales Launch, a yearly marketing campaign to sales employees, managers, and executives on Sales Compensation plans, tools, and processes
• Provided executive communications support for Sales Compensation leaders, including all employee meetings, change management, and business reporting
• Managed global editorial and oversight process for all Sales Compensation communications
• Designed and maintained Sales Compensation websites

Fort Worth, Texas

• Wrote company feature articles for internal websites, and supported content development for social media outlets and other company-wide communications channels
• Assisted with special events, recognition programs, and other functions
• Helped track website and social media metrics, using various analytical and measurement tools, including Google Analytics

Fort Worth, Texas

• Manager of Roxo, a student-driven strategic communication agency at TCU
• Edited outgoing client material, monitored project progress, and worked through all stages of the communication process
• Assisted professors with academic research and undergraduate teaching duties

Austin, Texas

• Maintained daily operations of the office
• Managed relationships with vendors, greeted clients, performed market research, planned events and wrote the monthly internal newsletter

Belton, Texas

• Public Relations and Marketing: Wrote press releases, performed media research and planned events
• Graphic Services: Photographed events, digitally documented old files for Alumni Association and prepared new printed documents for distribution
• Publications: Assisted with interviews and development of the UMHB Life Magazine

Temple, Texas

My focus was to create a stronger sense of community between the members of the college group. I began by creating a newsletter; I then created and continued to maintain two informational boards inside the group's building that featured every member, with a picture and informational card.

Austin, Texas

The first major project I was assigned while working at LTISD was to prepare a document for the November 2011 bond election. I designed a brochure that outlined how the district had used money from the previous to bond elections; it was then sent out to the public to set the groundwork for the upcoming election. I researched the statistics and figures.

Belton, Texas

I was in charge of preparing the entertainment page for the university's newspaper. This involved creating the layout, finding news stories, and writing and/or assigning other writers the entertainment stories to write.

Master'S Of Science, Strategic Communications, 3.7

B.A. Mass Communications/Public Relations & B.A. English, 3.97

Education record