Emily Marchetta

Emily Marchetta Email and Phone Number

Director of Content || Digital Marketing Expert || Strategic Partnership Manager || 10+ Years in Online Communication @ The Allaso Group
austin, texas, united states
Emily Marchetta's Location
Temecula, California, United States, United States
About Emily Marchetta

I have spent the last decade honing my skills in digital marketing and communication, specializing in SMB marketing strategy. Dynamic roles in content management, writing, social media marketing, and project management have given me a strong technical foundation in online communication. This, coupled with experience managing forum communities and editorial content on prominent websites that hosted over 10 million visitors annually, has made me an expert in nurturing connection in the digital space. My freelance writings on marketing, community management, and lifestyle topics have been published online and in niche magazines and journals. I am open to opportunities that would allow me to put my skills to work for brands, causes, and organizations I connect with.

Emily Marchetta's Current Company Details
The Allaso Group

The Allaso Group

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Director of Content || Digital Marketing Expert || Strategic Partnership Manager || 10+ Years in Online Communication
austin, texas, united states
Website:
allaso.com
Employees:
4
Emily Marchetta Work Experience Details
  • The Allaso Group
    Director Of Content And Partnerships
    The Allaso Group Feb 2022 - Present
    Overseeing strategic content development to support high-growth public safety technology properties including a public benefit corporation. Responsible for partnership outreach and contract fulfillment.• Develops strategy and executes content development for mental health properties including expansion of a content library to include 500+ topics• Manages execution of high-profile corporate partnerships, sponsorships, and grants• Oversees cross-channel marketing campaigns including content development, design, and performance tracking for multiple properties• Managing and cultivating business partnership relationships with high-profile content contributors
  • The Allaso Group
    Content Manager
    The Allaso Group May 2020 - May 2022
    Developing and executing strategic content development across a growing network of public safety internal and community-based technology properties. Experience encompasses broad spectrum marketing and content mediums. • Develops strategy and executes content development for mental health properties including creating a 60+ topic content library• Produces cross channel email marketing campaigns including content development, design, and performance tracking for multiple properties• Liaison cultivating business partnership relationships with high-profile content contributors• Produces social media marketing material that distributes to 200+ public safety agencies• Other special projects including press release writing, web content development, marketing collateral development, and more
  • Internet Brands
    Marketing Manager
    Internet Brands 2014 - May 2020
    Provides dynamic marketing for a portfolio of brands within the health space. Highlights include:• Email marketing: full cycle B2B, B2C, drip campaigns, template design, and more, including performance tracking and managing data for 25K+ leads• Social Media Marketing: strategy, execution, and evaluation across multiple platforms. Experience cultivating community in niche topics from the ground up, with high engagement and rapid growth• Content marketing: Comprehensive experience in all levels of content management in B2B and B2C applications, including market research and subsequent development of white papers, eBooks, infographics, case studies, evergreen content, advertorial, and more.• Event coordination: Full cycle event coordination experience including travel arrangements, shipping, advertising opportunities, booth design, print material development, and budgeting.
  • Internet Brands
    Community Manager
    Internet Brands 2012 - 2014
    Oversaw the success and management of nine high-profile forum community websites in the health and lifestyle spaces. Responsible for increasing page views, visitors, publicity and monetization of websites. • Responsible for the growth and development of a portfolio of websites totaling over 10 million page views per month• Oversaw the production of content including email newsletter, marketing, website policy, educational articles, blogs, social media and more• Proven ability to creatively problem solve and project manage whether working independently, managing staff, or collaborating with a team• Excellent communication skills: successfully navigated the announcement of major site acquisitions and feature changes to sensitive audiences
  • Internet Brands
    Content Manager
    Internet Brands 2009 - 2012
    Coordinated, researched, edited, and wrote content for seven online medical marketing networks, including copy for SEO, press, marketing, social media, email newsletter, informational and other genres. Also provided content management for and contributed articles to a company sponsored, medical industry magazine.• Ability to creatively approach and produce exceptional content in a multitude of writing genres, working with and managing a diverse team of copywriters • Showed prioritization skills and independent, responsible work-ethic when given multiple projects • Grew the number of email newsletter subscribers an average 32% and coordinated and sent over 200 newsletter campaigns • Excellent time management: consistently completed simultaneous projects by or before deadlines
  • Apex Mobile
    Marketing Consultant
    Apex Mobile Apr 2018 - Apr 2020
    Developing high-level strategy and execution of a variety of marketing initiatives designed to further the branding and market share of technology products.• Conceptualized and executed suite of marketing tools designed for public safety agencies, including a 20 page eBook• Created a series of case studies for Amazon Web Services products
  • The Allaso Group
    Account And Project Manager
    The Allaso Group 2011 - 2013
    Consulted on a variety of business needs in web development, branding, and public relations. • Conceptualized and executed a major PR project consisting of personally interviewing 12 physicians and leveraging that content into over 50 published interviews and articles• Created sitemaps and researched and wrote original content for 14 websites for medical practices, including technical medical articles• Assisted in grassroots marketing efforts including local outreach on behalf of the brands

Emily Marchetta Skills

Marketing Strategy Community Management Social Media Marketing Magazines Email Marketing Market Research Content Marketing Digital Marketing Project Management Telecommuting

Emily Marchetta Education Details

Frequently Asked Questions about Emily Marchetta

What company does Emily Marchetta work for?

Emily Marchetta works for The Allaso Group

What is Emily Marchetta's role at the current company?

Emily Marchetta's current role is Director of Content || Digital Marketing Expert || Strategic Partnership Manager || 10+ Years in Online Communication.

What schools did Emily Marchetta attend?

Emily Marchetta attended Concordia University Irvine.

What skills is Emily Marchetta known for?

Emily Marchetta has skills like Marketing Strategy, Community Management, Social Media Marketing, Magazines, Email Marketing, Market Research, Content Marketing, Digital Marketing, Project Management, Telecommuting.

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