Emily Marsh Email & Phone Number

Chicago, Il, Us

Blackfriars, London, Gb

Berlin, De

- Support Kroger, Albertson’s, and Convenience businesses by crafting sell stories and decks, providing ad hoc analysis and support, contributing to strategic presentations, and liaison to internal organization- Utilize Kroger 8451 data and IRI Panel to develop insights regarding buyers, HH penetration, and loyalty metrics- Certified in Category Management by CPCA- Led the seasonal forecast process for Sales Planning to successfully monitor the holiday forecasts in order to impact production and reduce closeouts

Berlin, De

- Utilize IRI Unify POS and Panel data to craft unique and compelling sales stories to sell Werther’s Original, merci, Toffifay, Mamba, and Knoppers into retailers and grow the candy category- Created material for sell-in at customers like Kroger, Albertson’s, Walmart, Costco, Target, 7-Eleven, Hy-Vee, and more- Engrained in the forecasting process for Storck as well as developing processes to improve it going forward

Downers Grove, Il, Us

- Manage and analyze IRI data for Pyrex, Snapware, Chicago Cutlery, Corningware brands- Communicate to the broader company POS for the club channel; be the lead for Costco sales and inventory data- Work with Costco buying team and internal World Kitchen team to create scenarios for promotional activity using historical data, trade allowance, and standard promotion lift assumptions- Generate ad-hoc reporting requests when needed to analyze promotion performance, Costco test performance, and more- Conduct Costco store audits to keep product teams aware of competitor threats in the aisle

Kohler, Wisconsin, Us

- Category management of Kohler brand stainless steel to maintain the most effective product lines; launch appropriate product gaps for the market- Owner of Lowes Canada account and secured placement of 6 incremental products in aisle- Attend customer events/tradeshows/trainings to educate customers about the product and build relationships within the field- Utilize POS and shipment data in order to identify product/pricing gaps in the category portfolio, maintain an effective product listing, and recommend discontinuations

Kohler, Wisconsin, Us

- Marketing lead on cross-functional New Product Development teams to launch innovative stainless steel products- Assembled the offering for Kohler’s first retail product in Costco- Manage kitchens category trainings for various customer groups such as sales execs, showroom associates, designers, builders, and more.

Kohler, Wisconsin, Us

- Planned and executed the Bold Rewards loyalty program to align with strategic showroom initiatives and strict budget constraints- Implemented improvements to the Bold Rewards program specifically in the communication to distributor showrooms- Managed seasonal display offers on time to over 700 distributor showrooms - Built and utilized close relationships with various sales executives to understand our presence in showrooms nationwide

Kohler, Wisconsin, Us

- Delivered the launch of a new product line in a growing industry for the company utilizing cross functional teams- Assisted with new and innovative solutions to market a product category internally and externally- Developed and activated a new ordering process that proved to be an essential selling tool for showrooms