Comprehensive brand management for a six-company umbrella including graphic design of all print materials, website content management, maintenance of social media outlets, and vendor management to ensure timely, accurate, and consistent messaging. Responsible for the development and implementation of the marketing strategy for Thompson, as well as a sponsored non-profit organization. Analyze regional and industry-related markets and manage orders and distribution of promotional items to assist the business in growing sales territories. Support Executive Leadership Team and the sales team through management of marketing collateral, ghostwriting, completing prequalification packages for potential sales, and various other responsibilities. Implemented an email platform, design, and database hygiene to start targeted email campaign.-Built and implemented a multi-faceted marketing campaign to grow brand awareness and establish Thompson as an industry leader -Developed and executed a successful print and digital media plan and SEO and SEM campaign -Introduced branding and consistency throughout all marketing avenues including designing sales sheets, advertisements, brochures, presentations, and other promotional materials-Researched and executed participation or exhibition in trade shows generating new business

Manage the associations events and programs marketing campaigns. Design and develop promotional materials, as well as reviewing, editing, and updating marketing brochures, advertisements and flyers for multiple departments. Work with advertising agency in developing promotional materials and timelines.Maintain year-long association promotional calendar for all departments. Manage all project maps for Association promotion and internal departmental projects. Perform list pulls and build queries within the AMS database for promotional efforts on an ongoing basis. Content development for weekly member communications pertaining to PMMI meetings, education programs and any member related initiatives. Maintain and develop various spreadsheets pertaining to Communications department budget and promotional schedules. Responsible for promotional social media initiatives for the association.

Manage the trade show marketing budget by supervising the accurate and timely receipt, recording, approval,and processing of approximately $2 million dollars of individual invoices from all suppliers. Manage and coordinate relationship with ad agency to develop all creative and content for show marketing, promotions, website, and interactive materials. Facilitate the deployment of all direct mail pieces, emails and advertisements related to the campaign. Work with ad agency to develop creative content and manage updates through content management system. Contribute to improving Search Engine Optimization by launching fresh content and creative elements. Monitor web analytics and trends using Google analytics. Deploy all email communications and generate list criteria for over 1 million email sends per campaign. Manage marketing database for attendees and pull show marketing campaign lists for both direct mail and email. Increase prospect numbers over various targeted audiences though industry list rentals. Manage relationship with registration company, manage registration website set up, integration, and registration reports including source code management, lead analysis, and others. Manage the Customer Invite Program to facilitate exhibitor marketing to their customers and the trade shows prospective attendees. Participate in all strategic meetings with PR firm and PMMI senior management. Participate in the development and marketing of private social media platforms to build year-round presence. Manage the development of promotional materials outside those developed by ad agency. Edit and/or create design files for print and email when needed to cut marketing costs.

Coordinated catering details for events, donations, and special orders. Met with prospective customers to discuss catering weddings and other events to their specifications. Worked with non profit organizations on event details including design and set up for charity events. Managed and organized order details for each following day, ensuring all aspects were made to customerspecifications, and the staff had all the information needed to meet and exceed customer expectations. Managed the store, and a staff, ensuring everything ran smoothly and customers had a great experience, by supervising store functionality, leading staff meetings, and problem solving with the result of extraordinary customer service and increased sales.

Used interpersonal and customer service skills to provide timely and accurate information and quickly solve problems year-round and on show-site.Managed orders for all tradeshow booth marketing items offered to clients.Assisted in management of trade show floor plans, exhibitor database, and reporting.Sold exhibit space to potential customers both on and off site.Managed exhibitor communications through creation and development of weekly e-newsletters.Used design skills and creativity to keep e-newsletters fresh and new to increase interest, opens, and clicks.Worked with the marketing team to create exhibitor show guide by helping to design, arrange, and edit pages.Contributed to new efforts by creating sales sheets and other documents used for booth sales.Managed Exhibitor Success Kit project which included working with design and print vendors, contributing to content and creative, and designing the new look of the PACK EXPO complimentary registration passes.Updated the website with show related information and managed the process of improvements to the site.Presented the new website and features launched that year to all staff, and taught basic usage.

Organized layouts for monthly Schedule of Events brochure and multiple Broadway show Playbills.Designed and composed monthly E-Newsletter, event announcements, and E-blasts.Provided frequent updates to Civic Center website to market events.Coordinated annual Kid’s Night on Broadway event which included acquiring sponsors, advertising, organizing event materials, and on-site execution of the event.Created and designed all pages of catering website using Dreamweaver.Created and maintained Civic Center Facebook page.Drafted budgets in the amount of $12,500 each for event advertising, and sent media orders for that advertising.Created advertising materials such as flyers and event signage.Managed database ensuring event attendee information was kept up-to-date.